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Drinking Habits - UK
Market Report, December 2006, 535  €


Description

About this reportEuropean Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'.
Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.Each report contains comprehensive analysis into:Market sizes Market trends Leading manufacturers Consumer trends Sales forecasts This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits.
This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.Should you wish to order more than one market report, please call the above number to discuss potential multiple-purchase discounts.

Sommaire
 
Contents

Issues in the Market

Definitions
Beer
Cider
Wine
Spirits and liqueurs
Consumer research
Abbreviations
Market in Brief

Internal Market Environment
Key points
Per capita consumption
Figure 1: Per capita volume consumption of alcoholic drinks among the UK adult population (15+), by type, 2001-06
Figure 2: Per capita consumption of alcohol in Europe, 1970-2004
Excise duties
Figure 3: Excise duty rates on alcoholic drinks in Europe, 2006
Growing demand for soft drinks
Figure 4: UK volume sales of soft drinks, 2001-06
Government initiatives to restrict excessive alcoholic consumption
Broader Market Environment

Population trends
Figure 5: Trends in the UK adult male population, by age group, 2001-11
Figure 6: Trends in the UK adult female population, by age group, 2001-11
Figure 7: UK adult population, by socio-economic group, 2001-11
Economy
Figure 8: Trends in UK PDI, consumer expenditure and GDP, at current prices, 2001-11
Who’s Innovating?
Innovation in beer varies from flavoured varieties to ‘superchilled’ lagers
New market entries in cider
Premiumisation drives innovation in wine and spirits
Market Size and Forecast

Stagnant volume sales, but modest value growth continues
Figure 9: UK volume sales of alcoholic drinks, 2001-06
Figure 10: UK value sales of alcoholic drinks, at current and constant prices, 2001-06
Figure 11: Average prices of UK alcoholic drinks, 2001-06
Despite declining sales, beer remains top drink
Figure 12: UK volume sales of alcoholic drinks, by type, 2001-06
Figure 13: UK value sales of alcoholic drinks, by type, 2001-06
Market forecast
Figure 14: Forecast of UK volume sales of alcoholic drinks, 2006-11
Figure 15: Forecast for UK value sales of alcoholic drinks, at current and constant sterling prices, 2006-11
Forecast in €uros
Figure 16: Forecast for UK value sales of alcoholic drinks, at current and constant euro prices, 2006-11
Factors incorporated in the forecast
Mintel foresight
Segment Performance

Beer
Declining beer consumption in World Cup year
Figure 17: UK volume sales of beer, 2001-06
Figure 18: UK value sales of beer, at current and constant prices, 2001-06
Lager still gaining share over ales
Figure 19: UK volume sales of beer, by type, 2004-06
Cider
Fastest-growing drinks category in 2006
Figure 20: UK volume sales of cider, 2001-06
Figure 21: UK value sales of cider, at current and constant prices, 2001-06
Wine
Figure 22: UK volume sales of wine, 2001-06
Figure 23: UK value sales of wine, at current and constant prices, 2001-06
Still wine by far the most popular – rosé is one to watch
Figure 24: UK volume sales of wine, by type, 2004-06
Spirits and liqueurs
Figure 25: UK volume sales of spirits and liqueurs, 2001-06
Figure 26: UK value sales of spirits and liqueurs, at current and constant prices, 2001-06
FABs sell the most by volume, but their popularity is waning
Figure 27: UK volume sales of spirits and liqueurs, by type, 2004-06
Market Share

Beer
Figure 28: Manufacturers’ volume shares of beer, 2004-06
Figure 29: Brands’ value shares of beer in the off-trade, 2005-06
Cider
Figure 30: Brands’ value shares of cider in the off-trade, 2005-06
Wine
Figure 31: Brands’ value shares of wine in the off-trade, 2005-06
Spirits and liqueurs
Figure 32: Brands’ value shares of spirits and liqueurs in the off-trade, 2005-06
Companies and Products
Bacardi-Martini
Carlsberg UK
Constellation Brands
Coors Brewers UK
Diageo
InBev UK
Maxxium UK
Pernod Ricard
Scottish & Newcastle (S&N)
Channels to Market

Off-trade has gained significant share of drink sales
Figure 33: UK volume sales of alcoholic drinks, by distribution channel, 2001-06
Figure 34: UK value sales of alcoholic drinks, by distribution channel, 2001-06
Beer sales by channel
Figure 35: UK volume sales of beer, by distribution channel, 2001-06
Figure 36: UK value sales of beer, by distribution channel, 2001-06
Cider sales by channel
Figure 37: UK volume sales of cider, by distribution channel, 2001-06
Figure 38: UK value sales of cider, by distribution channel, 2001-06
Wine sales by channel
Figure 39: UK volume sales of wine, by distribution channel, 2001-06
Figure 40: UK value sales of wine, by distribution channel, 2001-06
Spirit and liqueur sales by channel
Figure 41: UK volume sales of spirits and liqueurs, by distribution channel, 2001-06
Figure 42: UK value sales of spirits and liqueurs, by distribution channel, 2001-06
The Consumer

Alcohol plays a larger role in British culture
Figure 43: Alcohol consumption, by country, 2005
Figure 44: Alcohol consumption, by country, 2004-05
Figure 45: Frequency of drinking alcohol, by country, 2005
The Consumer – Alcohol Consumption in GB

Trends
Stable consumer base for alcohol
Figure 46: Trends in alcohol consumption, by gender and age, 2002-05
More younger drinkers
Figure 47: Trends in alcohol consumption, by type of drink, 2002-05
Table wine is most popular drink
Current alcohol consumption
Beer is a man’s drink; wine appeals to men and women equally
Figure 48: Trends in consumption of beer and wine, by gender and type of drink, 2004-05
Whiskies appeal largely to men, and liqueurs to women
Figure 49: Trends in consumption of spirits and liqueurs, by gender and type of drink, 2004-05
Vodka, white rum, speciality spirits and FABs have youthful profiles
Detailed demographics
Figure 50: Alcohol consumption, by demographic sub-group, 2005
Figure 51: Consumption of beer and wine, by type, by demographic sub-group, 2005
Figure 52: Consumption of whisky and brandy, by type, by demographic sub-group, 2005
Figure 53: Consumption of spirits and liqueurs, by type, by demographic sub-group, 2005
Consumer Attitudes
Table wine drinkers like to stay home; champagne drinkers are ‘party people’
Figure 54: Attitudes towards eating and drinking, by choice of alcoholic drink, 2005
Champagne still enjoying an affluent profile – despite price cutting in the off-trade
Figure 55: Attitudes towards quality and price, by choice of alcoholic drink, 2005
Figure 56: Attitudes towards brands and shopping, by choice of alcoholic drink, 2005
Alcohol consumption by Target Group
Figure 57: Alcohol consumption, by Target Group, by type of drink, 2005
Clusters – Description
Quality First
Premium Time-savers
Speedy Chefs
Non-foodies (unenthusiastic)
Who are they?
Figure 58: Profile of Mintel’s GB Food Target Groups, 2005
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