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Drinking Habits UK
Market Report, March 2005, 535  €


Description

About this reportAbout the market…“With an estimated value of some £38 billion (€56 billion) at current prices, expenditure on alcoholic drink represents almost 6% of total household expenditure in the UK, and a spend of around £750 (€1,080) per head of population over the age of 15.
Consumption of alcoholic beverages in the UK exceeded 8 billion litres in 2004.
Beer accounts for more than 70% of alcoholic drinks consumption, with wine taking almost 16%, and spirits marginally more than cider, at almost 7%.”“Out of the five European nations covered by Mintel for this report, the British retain the highest propensity to drink alcohol – the 88% of adults in Britain who had drunk alcohol in the previous year was matched most closely by the French.
Some 70% of Germans appear to drink alcohol on a regular basis compared to a mere 54% of Spanish adults.”About Mintel’s report…Using the latest consumer research, market size data and trend analysis, Mintel’s report offers you vital new insight into the current state of the market, its prospects and consumer trends.
Your business can use Mintel’s market research to:Build consumer-focused marketing strategies that maximise sales in the UK market for alcoholic beverages.Identify key drivers and trends that influence the development of the UK alcoholic drinks market.Measure market sizes and assess sales forecasts.Pinpoint market potential and develop the next big idea in your market.Intriguing findings include…As revealed by Mintel’s consumer survey some 44% of British adults drink alcohol at least twice a week, with 14% drinking weekly, and almost a quarter drinking at most 2-3 times a month.
Whilst men are more likely than women to drink alcohol, women’s propensity to drink alcohol has risen significantly since 2002.
The consumption of alcohol is linked strongly to income.
The propensity to drink alcohol increases directly with affluence; almost 95% of top earners have drunk in the previous year, compared with under 85% of those in the lowest income bracket.

Sommaire
 
Contents
 

 
Introduction
 

 
Definitions
 
Abbreviations
 
Executive Summary
 
Changing drinking patterns
 
Stagnant volume sales, but growth by value
 
Lager dominates the beer market
 
Healthy growth for wine…
 
…but is outperformed by spirits and liqueurs
 
Off-trade sales are gaining ground
 
A high number of mergers and acquisitions
 
The British enjoy a drink or two
 
Active new product development
 
Further growth expected
 
Market Drivers
 
High per capita consumption
 
Figure 1: UK per capita consumption of alcoholic drinks*, 1999-2004
 
Figure 2: Per capita consumption of alcohol in Europe, 1970-2002
 
Competition from soft drinks
 
Figure 3: UK soft drinks consumption, 1999-2003
 
Increasing consumption despite high taxes
 
Figure 4: Excise duty rates on alcoholic drinks in Europe, 2004
 
Under-25s shape consumption patterns
 
Figure 5: Trends and projections in UK population, by age group, 1999-2008
 
Figure 6: Trends and projections in the UK population, by socio-economic group, 1999-2008
 
Rising affluence gives a boost
 
Figure 7: PDI and consumer expenditure, at constant 1999 prices, 1999-2008
 
Strict regulations
 
Women in key role in changing drinking habits
 
The New World simplifies the wine market
 
Market Size and Trends
 
Small increases by volume
 
Figure 8: UK volume sales of alcoholic drinks, 1999-2004
 
Figure 9: UK value sales of alcoholic drinks, at current and constant prices, 1999-2004
 
Figure 10: Average prices of UK alcoholic drinks, 1999-2004
 
Figure 11: Indexed UK sales of alcoholic drinks, 1999-2004
 
Beer accounts for the bulk of sales
 
Figure 12: UK volume sales of alcoholic drinks, by sector, 1999-2004
 
Figure 13: UK value sales of alcoholic drinks, by sector, 1999-2004
 
Figure 14: Indexed UK volume sales of alcoholic drinks, by type, 1999-2004
 
Market Segmentation
 
Beer and cider
 
Figure 15: UK volume sales of beer, 1999-2004
 
Figure 16: UK value sales of beer, at current and constant prices, 1999-2004
 
Figure 17: UK volume sales of beer, by type, 1999-2004
 
Figure 18: UK value sales of beer, by type, 1999-2004
 
Figure 19: UK volume sales of beer, % share by sector, 2004
 
Figure 20: UK volume sales of cider, 1999-2004
 
Figure 21: UK value sales of cider, at current and constant prices, 1999-2004
 
Wine
 
Figure 22: UK volume sales of wine, 1999-2004
 
Figure 23: UK value sales of wine, at current and constant prices, 1999-2004
 
Figure 24: UK volume sales of wine, by type, 1999-2004
 
Figure 25: UK value sales of wine, by type, 1999-2004
 
Figure 26: UK volume sales of wine, % share by sector, 2004
 
Spirits and liqueurs
 
Figure 27: UK volume sales of spirits and liqueurs, 1999-2004
 
Figure 28: UK value sales of spirits and liqueurs, at current and constant prices, 1999-2004
 
Figure 29: UK volume sales of spirits and liqueurs, by type, 1999-2004
 
Figure 30: UK value sales of spirits and liqueurs, by type, 1999-2004
 
Figure 31: UK volume sales of spirits and liqueurs, % share by sector, 2004
 
Distribution
 
In-home drinking is gaining ground
 
Figure 32: UK volume sales of alcoholic drinks, by distribution channel, 1999-2004
 
Figure 33: UK value sales of alcoholic drinks, by distribution channel, 1999-2004
 
Beer has the largest proportion of on-trade consumption
 
Figure 34: UK volume sales of beer, by distribution channel, 1999-2004
 
Figure 35: UK value sales of beer, by distribution channel, 1999-2004
 
Figure 36: UK volume sales of cider, by distribution channel, 1999-2004
 
Figure 37: UK value sales of cider, by distribution channel, 1999-2004
 
The bulk of wine is still drunk at home
 
Figure 38: UK volume sales of wine, by distribution channel, 1999-2004
 
Figure 39: UK value sales of wine, by distribution channel, 1999-2004
 
Rising spirits consumption has benefited both the on- and off-trade
 
Figure 40: UK volume sales of spirits and liqueurs, by distribution channel, 1999-2004
 
Figure 41: UK value sales of spirits and liqueurs, by distribution channel, 1999-2004
 
Figure 42: UK volume and value sales of alcoholic drinks, by distribution channel, 2004
 
Trading base – on-trade
 
Figure 43: Number of licensed premises in England and Wales, 1998-2004
 
Figure 44: Major UK pub groups, by number of outlets, 2005
 
Trading base – off-trade
 
Figure 45: Number of off-licences in the UK, by outlet type, 2000-03
 
The Supply Structure
 

 
Beer and cider
 
Increasing consolidation
 
Scottish & Newcastle leads the beer market
 
Figure 46: Manufacturers’ volume shares of the UK beer market, 1999-2004
 
Figure 47: Brands’ value shares in the UK on-trade beer sector, 2000-04
 
Figure 48: Brands’ value shares in the UK off-trade beer sector, 2000-04
 
Strongbow is the best-selling cider brand
 
Figure 49: Brands’ value shares in the UK on-trade cider sector, 2000-04
 
Figure 50: Brands’ value shares in the UK off-trade cider sector, 2000-04
 
Wine
 
Imports of New World wines register substantial growth
 
Figure 51: UK imports of still wine by country of origin, 1999-2003
 
Figure 52: Leading UK still wine brands, by volume, 2004
 
Figure 53: Leading UK still wine brands, by value, 2004
 
Figure 54: Value ranking for top 20 UK branded wines, 2004*
 
Spirits and liqueurs
 
Figure 55: Brands’ value shares of spirits in the UK off-trade sector*, 2003-04
 
Companies and brands
 
Scottish & Newcastle
 
Carling Brewers (Coors)
 
Interbrew UK
 
Carlsberg UK
 
Diageo
 
Allied Domecq
 
Bacardi-Martini
 
Maxxium UK
 
Constellation Brands
 
New Product Development
 

 
Premium lager features strongly in beer launches
 
Single-serve packaging in wine
 
Numerous line extensions in spirits and liqueurs
 
New product launches 2004-05
 
Beer and cider
 
Wine
 
Spirits and liqueurs
 
The Consumer
 

 
Figure 56: Alcohol consumption and frequency of consumption, by country, 2004
 
Figure 57: Trends in alcohol consumption, by gender and country, 2002-04
 
Trends in alcohol consumption – winners and losers
 
Figure 58: Trends in alcohol consumption, 2002-04
 
Figure 59: Trends in alcohol consumption, by type of drink, 2002-04
 
Current consumption patterns
 
Figure 60: Alcohol consumption, by gender and age, 2004
 
Figure 61: Alcohol consumption, by income and working status, 2004
 
Figure 62: Alcohol consumption, by region, 2004
 
Consumption by type of drink – beer and wine
 
Figure 63: Penetration of beer and wine, by type, by gender, 2004
 
Figure 64: Consumption of beer and wine, by type, by gender and age, 2004
 
Figure 65: Consumption of alcohol, by type, by income and working status, 2004
 
Figure 66: Consumption of beer and wine, by type, by region, 2004
 
Figure 67: Consumption of beer and wine, by type, by presence of children and household size, 2004
 
Consumption by type of drink – spirits and liqueurs
 
Figure 68: Penetration of spirits and liqueurs, by type, by gender, 2004
 
Figure 69: Consumption of whisky, by type, by gender and age, 2004
 
Figure 70: Consumption of spirits and liqueurs, by type, by gender and age, 2004
 
Figure 71: Consumption of whisky, by type, by income and working status, 2004
 
Figure 72: Consumption of spirits and liqueurs, by type, by income and working status, 2004
 
Figure 73: Consumption of whisky, by type, by region, 2004
 
Figure 74: Consumption of spirits and liqueurs, by type, by region, 2004
 
Figure 75: Consumption of whisky, by type, by presence of children and household size, 2004
 
Figure 76: Consumption of spirits and liqueurs, by type, by presence of children and household size, 2004
 
Figure 77: Top three preferred drinks, by age, 2004
 
Frequency of drinking
 
Figure 78: Frequency of drinking alcohol, by choice of drink, 2004
 
Figure 79: Frequency of drinking alcohol, by drinkers, 2004
 
Lifestyle statements
 
Media attitudes
 
Figure 80: Attitudes towards media, by choice of alcoholic drink, 2004
 
Drinking in and out of home
 
Figure 81: Attitudes towards entertainment, by choice of alcoholic drink, 2004
 
Quality and price
 
Figure 82: Attitudes towards quality and price, by choice of alcoholic drink, 2004
 
Brands and shopping
 
Figure 83: Attitudes towards shopping and brands, by choice of alcoholic drink, 2004
 
Interest in new drinks
 
Figure 84: Attitudes towards drinking habits and trying new drinks, by choice of alcoholic drink, 2004
 
Prospects
 
A favourable economic setting
 
Cultural issues are more complicated
 
Lager set to continue to triumph
 
Good prospects for wine
 
In search of the next big thing in spirits
 
The off-trade will gain further ground
 
Forecast
 
Cultural as well as economic considerations
 
Markets with a level of maturity
 
Figure 85: Forecast for UK volume sales of alcoholic drinks, 2004-09
 
Static volume result of drinks swapping
 
Rejuvenated spirits slowing
 
Focus on adding value
 
Figure 86: Forecast for UK value sales of alcoholic drinks, at current euro prices, 2004-09
 
Growth in value maintained
 
Premium products to gain across the board
 
Figure 87: Forecast for UK value sales of alcoholic drinks, at current euro prices, 2004-09
 
Trading up apparent in real growth
 
Figure 88: Forecast for UK value sales of alcoholic drinks, at 2004 sterling prices, 2004-09
 
A wide consumer base reflected in input factors
 
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