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Drinking Habits - Spain
Market Report, December 2006, 535  €


Description

About this reportThis report assesses trends in the Spanish market for alcoholic drinks.
Sales through both the off- and on-trades (retail and Horeca) are considered.
Although the market rose in both volume and value terms over the review period, there were significantly varying trends by product sector and distribution channels.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
Other reports of relevance include:- Drinking Habits, Consumer Goods Intelligence, 2005- Champagne, Consumer Goods Intelligence, 2004- Sparkling Wine, Consumer Goods Intelligence, 2004- Beer, Consumer Goods Intelligence, 2004- In vs Out of Home Drinking, Consumer Goods Intelligence, 2003The range of products covered in this report includes beer, wine (still, fortified, sparkling) and spirits and liqueurs.

Sommaire
 
Contents

Issues in the Market

Definition
Beer
Wine
Spirits and liqueurs
Consumer research
Abbreviations
Market in Brief

Internal Market Environment

Growing consumption of soft drinks
Figure 1: Spanish volume sales of soft drinks, by type, 2000-05
Changing drinking habits favour beer
Figure 2: Per capita volume consumption of alcoholic drinks among the Spanish adult population (15+), by type, 2001-06
Buoyant tourism industry supports alcohol sales
Figure 3: Foreign tourist arrivals to Spain, by principal destination, 2003-04
Legislation restricts consumption
Broader Market Environment

Population trends
Figure 4: Trends in the age structure of the Spanish population, by gender, 2001-11
Employment
Figure 5: Trends in Spanish employment, 2001-05
Economy
Figure 6: Trends in Spanish PDI, consumer expenditure and GDP, at current prices, 2001-11
Who’s Innovating?
Beer launches concentrate on no-alcohol varieties
Limited innovation in wine
Flavoured spirits aimed at women and younger drinkers
Market Size and Forecast

Continued growth
Figure 7: Spanish volume sales of alcoholic drinks, 2001-06
Figure 8: Spanish value sales of alcoholic drinks, at current and constant prices, 2001-06
Beer accounts for the bulk of sales
Figure 9: Spanish volume sales of alcoholic drinks, by type, 2001-06
Figure 10: Spanish value sales of alcoholic drinks, by type, 2001-06
Market forecast
Figure 11: Forecast of Spanish volume sales of alcoholic drinks, by type, 2001-11
Figure 12: Forecast of Spanish value sales of alcoholic drinks, by type, at current and constant prices, 2001-11
Factors used in the forecast
Mintel foresight
Segment Performance

Beer
Beer volumes are rising, but average price paid is dropping in real terms
Figure 13: Spanish volume sales of beer, 2001-06
Figure 14: Spanish value sales of beer, at current and constant prices, 2001-06
Alcohol-free beer is growing fastest, but takes less than 10% of sales
Figure 15: Spanish volume sales of beer, by type, 2004-06
Lower alcohol beers are cheaper
Figure 16: Spanish value sales of beer, by type, 2004-06
Wine
Figure 17: Spanish volume sales of wine, 2001-06
Figure 18: Spanish value sales of wine, at current and constant prices, 2001-06
Still and sparkling wine volumes are growing, fortified wines stagnate
Figure 19: Spanish volume sales of wine, by type, 2004-06
All wines see value growth
Figure 20: Spanish value sales of wine, by type, 2004-06
Spirits and liqueurs
Figure 21: Spanish volume sales of spirits and liqueurs, 2001-06
Figure 22: Spanish value sales of spirits and liqueurs, at current and constant prices, 2001-06
Whisky is by far the most popular spirit, but rum is fastest growing
Figure 23: Spanish volume sales of spirits and liqueurs, by type, 2004-06
Figure 24: Spanish value sales of spirits and liqueurs, by type, 2004-06
Market Share

Beer
Figure 25: Manufacturers’ volume shares of beer, 2005-06
Wine
Figure 26: Manufacturers’ volume shares of wine, 2005-06
Spirits and liqueurs
Figure 27: Manufacturers’ volume shares of spirits and liqueurs, 2005-06
Companies and Products
Diageo
Grupo Freixenet
Grupo Mahou-San Miguel
Heineken
Pernod Ricard
Channels to Market

On-trade gains share of drinks sales
Figure 28: Spanish volume sales of alcoholic drinks, by distribution channel, 2001-06
Figure 29: Spanish value sales of alcoholic drinks, by distribution channel, 2001-06
Beer sales by channel
Figure 30: Spanish volume sales of beer, by distribution channel, 2001-06
Figure 31: Spanish value sales of beer, by distribution channel, 2001-06
Wine sales by channel
Figure 32: Spanish volume sales of wine, by distribution channel, 2001-06
Figure 33: Spanish value sales of wine, by distribution channel, 2001-06
Spirit and liqueur sales by channel
Figure 34: Spanish volume sales of spirits and liqueurs, by distribution channel, 2001-06
Figure 35: Spanish value sales of spirits and liqueurs, by distribution channel, 2001-06
The Consumer – Alcohol Consumption by Country

Spaniards are least likely to drink
Figure 36: Alcohol consumption, by country, 2005
Figure 37: Alcohol consumption, by country, 2004-05
And they drink least frequently
Figure 38: Frequency of drinking alcohol, 2005
The Consumer – Alcohol Consumption in Spain

Two thirds of men drink, but only around four in ten women do so
Figure 39: Trends in alcohol consumption, by gender and age, 2004-05
Draught beers increase in popularity
Figure 40: Trends in alcohol consumption, by type of drink, 2002-05
Current alcohol consumption
Employment is a key driver of alcohol consumption
In-home drinking not as widespread as other countries
Beer is most popular alcoholic beverage amongst both men and women
Figure 41: Trends in consumption of beer and wine, by gender, by type of drink, 2004-05
Whisky is men’s preferred spirit, by far
Figure 42: Trends in consumption of spirits and liqueurs, by gender, by type of drink, 2004-05
Women choose liqueurs over other spirits
Detailed demographics
Figure 43: Alcohol consumption, by demographic sub-group, 2005
Figure 44: Consumption of beer and wine, by type, by demographic sub-group, 2005
Figure 45: Consumption of spirits and liqueurs, by type, by demographic sub-group, 2005
Consumer Attitudes
Wine drinkers like to drink and entertain at home
Figure 46: Attitudes towards eating and drinking, by choice of alcoholic drink, 2005
Figure 47: Attitudes towards quality and price, by choice of alcoholic drink, 2005
Figure 48: Attitudes towards brands and shopping, by choice of alcoholic drink, 2005
Promote cider as a ‘treat’ after a shopping expedition
Alcohol consumption by Target Group
Figure 49: Alcohol consumption, by Target Group, by type of drink, 2005
Clusters – description
Quality First
Premium Time-savers
Speedy Chefs
Non-foodies (unenthusiastic)
Who are they?
Figure 50: Profile of Mintel’s Target Groups, Spain, 2005
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