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Drinking Habits Spain
Market Report, April 2005, 535  €


Description

About this reportAbout the market…“The Spaniards are turning away from alcoholic drinks towards softer alternatives.
This is largely the result of social trends and a rising interest in health and diet, although an increasingly stringent legislative regime and rising taxes on alcohol have assisted the trend.
Busy, modern lifestyles have resulted in a sharp decline in the traditional long, wine-fuelled lunch break and a decline in formal family eating occasions at home, where wine has been a universal meal accompaniment.“Whilst older consumers remain at the core of the Spanish drinking population, younger drinkers are courted by the industry as their tastes are assumed still to be malleable, they have relatively large disposable incomes and go out a great deal.
The bulk of alcoholic drinks in Spain is consumed in the on-trade, a consequence no doubt of the balmy climate.
Spain is the world’s second-largest tourist destination, and visitors account for a considerable proportion of alcoholic drinks turnover.”About the report…Fusing together the latest consumer research and market analysis, Mintel's new report provides you with all the insight and inspiration you need for designing clever, targeted and profitable marketing strategies.This report offers you a vital new means of assessing consumer demand for alcoholic drinks, analysing usage trends and penetration rates.In addition, Mintel's report has been designed to help you to identify key factors that determine the nature of Spanish drinking habits, helping you track the alcoholic drinks market's size, trends and supply structure.Use Mintel's research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results.

Sommaire
 
Contents
 

 
Introduction
 

 
Definitions
 
Abbreviations
 
Executive Summary
 
Moderate growth
 
No-alcohol beer is popular in Spain
 
Gloomy times for wine
 
Static spirits and liqueurs
 
The Spaniards prefer to drink in the on-trade
 
Large international companies lead sales
 
Towards premiumisation
 
Modest alcohol consumption in Western European terms
 
Serious questions to address
 
Market Drivers
 
The Spaniards are opting for beer
 
Figure 1: Spanish per capita consumption of alcoholic drinks, 1999-2004*
 
Figure 2: Per capita consumption of alcohol in Europe, 1970-2002
 
Figure 3: Excise duty rates on alcoholic drinks in Europe, 2004
 
Figure 4: Beverage taxes in Spain*, 2002
 
Impacts of the tourist trade
 
The young shun their parents’ choices
 
Beer and tapas
 
Demographic trends shape drinking habits
 
Figure 5: Trends in Spanish population, by age, 1999-2003
 
Figure 6: Projections of Spanish population, by age, 2003-07
 
Figure 7: Trends in PDI and consumer expenditure, at current and constant prices, 1998-2003
 
Market Size and Trends
 
Beer is driving volume growth…
 
Figure 8: Spanish volume sales of alcoholic drinks, 1999-2004
 
Figure 9: Spanish value sales of alcoholic drinks, at current and constant prices, 1999-2004
 
Figure 10: Indexed Spanish sales of alcoholic drinks, 1999-2004
 
…and accounts for the bulk of sales
 
Figure 11: Spanish volume sales of alcoholic drinks, by sector, 1999-2004
 
Figure 12: Spanish value sales of alcoholic drinks, by sector, 1999-2004
 
Figure 13: Indexed Spanish volume sales of alcoholic drinks, by type, 1999-2004
 
Market Segmentation
 
Beer
 
Figure 14: Spanish volume sales of beer, 1999-2004
 
Figure 15: Spanish value sales of beer, at current and constant prices, 1999-2004
 
Figure 16: Spanish volume sales of beer, by type, 1999-2004
 
Figure 17: Spanish volume sales of beer, by region, 1999-2004
 
Figure 18: Spanish volume sales of beer, by pack type, 1999-2004
 
Figure 19: Spanish volume sales of beer, % share by sector, 2004
 
Wine
 
Figure 20: Spanish volume sales of wine, 1999-2004
 
Figure 21: Spanish value sales of wine, at current and constant prices, 1999-2004
 
Figure 22: Spanish volume sales of wine, by type, 1999-2004
 
Figure 23: Spanish value sales of wine, by type, 1999-2004
 
Figure 24: Spanish volume sales of still wine, by type, 1999-2004
 
Figure 25: Spanish value sales of still wine, by type, 1999-2004
 
Figure 26: Spanish volume sales of wine, % share by sector, 2004
 
Spirits and liqueurs
 
Figure 27: Spanish volume sales of spirits and liqueurs, 1999-2004
 
Figure 28: Spanish value sales of spirits and liqueurs, at current and constant prices, 1999-2004
 
Figure 29: Spanish volume sales of spirits and liqueurs, by type, 1999-2004
 
Figure 30: Spanish value sales of spirits and liqueurs, by type, 1999-2004
 
Figure 31: Spanish volume sales of spirits and liqueurs, % share by sector, 2004
 
Distribution
 
Sociable Spaniards prefer to drink out-of-home
 
Figure 32: Spanish volume sales of alcoholic drinks, by distribution channel, 1999-2004
 
Figure 33: Spanish value sales of alcoholic drinks, by distribution channel, 1999-2004
 
Beer is the biggest seller in the on-trade
 
Figure 34: Spanish volume sales of beer, by distribution channel, 1999-2004
 
Figure 35: Spanish value sales of beer, by distribution channel, 1999-2004
 
Over half of wine volumes are drunk away from home
 
Figure 36: Spanish volume sales of wine, by distribution channel, 1999-2004
 
Figure 37: Spanish value sales of wine, by distribution channel, 1999-2004
 
Spirits and liqueurs are popular in the on-trade
 
Figure 38: Spanish volume sales of spirits and liqueurs, by distribution channel, 1999-2004
 
Figure 39: Spanish value sales of spirits and liqueurs, by distribution channel, 1999-2004
 
Figure 40: Spanish volume and value sales of alcoholic drinks, by distribution channel, 2004
 
The Supply Structure
 

 
Beer
 
Figure 41: Manufacturers’ shares in beer output, 2000-03
 
Figure 42: Manufacturers’ shares in off-trade sales of beer, 2004
 
Figure 43: Brands’ shares in off-trade sales of domestic beer, 2004
 
Figure 44: Brands’ shares in off-trade sales of NAB/LAB beer, 2004
 
Figure 45: Brands’ shares in off-trade sales of imported beer, 2004
 
Wine
 
Figure 46: Major Spanish wine groups, 2003
 
Figure 47: Principal suppliers of still wine to the Spanish off-trade, by volume, 1999-2004
 
Spirits and liqueurs
 
Figure 48: Major Spanish spirits and liqueurs groups, 2003
 
Figure 49: Brands’ volume shares in whisky, 2004
 
Figure 50: Brands’ volume shares in brandy de solera, 2004
 
Figure 51: Brands’ volume shares in gin, 2004
 
Figure 52: Brands’ volume shares in dark rum, 2004
 
Figure 53: Brands’ volume shares in anis-based spirits, 2004
 
Figure 54: Brands’ volume shares in vodka, 2004
 
Companies and brands
 
Allied Domecq España
 
Bacardi España
 
Codorníu
 
Diageo
 
Freixenet
 
Grupo Damm
 
Grupo Mahou-San Miguel
 
Heineken España
 
J Garcia Carrion
 
New Product Development
 
No-alcohol and premium beer feature strongly in new launches
 
Wine looks for a spark
 
Spirits and liqueurs move towards premiumisation
 
New product launches 2004
 
Beer & cider
 
Wine
 
Spirits & liqueurs
 
The Consumer
 

 
Figure 55: Alcohol consumption and frequency of consumption, by country, 2004
 
Current consumption patterns
 
Figure 56: Consumption of alcohol, by gender and age, 2004
 
Figure 57: Consumption of alcohol, by income and working status, 2004
 
Figure 58: Alcohol consumption, by region, 2004
 
Consumption by type of drink – beer and wine
 
Figure 59: Penetration of beer and wine, by type, by gender, 2004
 
Figure 60: Consumption of beer and wine, by type, by gender and age, 2004
 
Figure 61: Consumption of beer and wine, by type, by income and working status, 2004
 
Figure 62: Consumption of beer and wine, by type, by region, 2004
 
Figure 63: Consumption of beer and wine, by type, by presence of children and household size, 2004
 
Consumption by type of drink – spirits and liqueurs
 
Figure 64: Penetration of spirits and liqueurs, by type, by gender, 2004
 
Figure 65: Consumption of spirits and liqueurs, by type, by gender and age, 2004
 
Figure 66: Consumption of spirits and liqueurs, by type, by income and working status, 2004
 
Figure 67: Consumption of spirits, by type, by region, 2004
 
Figure 68: Consumption of spirits, by type, by presence of children and household size, 2004
 
Drinks preferences by age
 
Figure 69: Top three preferred drinks, by age group, 2004
 
Frequency by preferred drink
 
Figure 70: Frequency of drinking alcohol, by choice of drink, 2004
 
The Consumer – Attitudes towards drinking
 
Media attitudes
 
Figure 71: Attitudes towards media, by choice of alcoholic drink, 2004
 
Drinking in- and out-of-home
 
Figure 72: Attitudes towards entertainment, by choice of alcoholic drink, 2004
 
Quality and price
 
Figure 73: Attitudes towards quality and price, by choice of alcoholic drink, 2004
 
Brands and shopping
 
Figure 74: Attitudes towards shopping and brands, by choice of alcoholic drink, 2004
 
New products and brands
 
Figure 75: Attitudes towards drinking habits and trying new drinks, by choice of alcoholic drink, 2004
 
Prospects
 
A favourable economic setting
 
Many Spaniards prefer soft drinks
 
Wine faces the biggest challenge
 
Forecast
 
Drinks up, alcohol down
 
Figure 76: Forecast for Spanish volume sales of alcoholic drinks, 2004-09
 
Raising a glass of beer
 
Wine slipping down
 
Spirit levels
 
Value to keep pace
 
Figure 77: Forecast for Spanish value sales of alcoholic drinks, at current prices, 2004-09
 
Wine – lower volumes of more premium product
 
Figure 78: Forecast for Spanish value sales of alcoholic drinks, at 2004 prices, 2004-09
 
Affluence and age
 
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