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Drinking Habits - Italy
Market Report, December 2006, 535 €
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About this reportIn 2004, Italian households spent an average of €42.76 a month on drinks in general, alcoholic and non-alcoholic, down 0.7% from 2003. The light fall is mainly due to the exceptional temperatures registered in summer 2003, which pushed the consumption of eating out and drinks in general, and not repeated in summer 2004. Average expenditure rose in direct relation to household size, with households of five or more members spending well over twice as much on average than consumers in one-person households. Households in which the head worked in a professional capacity spent noticeably more on average on drinks than did households in which the head worked in a non- professional capacity.
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