Drinking Habits France

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Drinking Habits France
Market Report, April 2005, 535 €

Description

About this reportAbout the market…Consumption of alcoholic beverages in France stood at just under 6 billion litres in 2004, a fall of some 3% on 2003.
Retail sales of alcoholic drinks were valued at almost €42 billion in 2004 at current prices, some 7% higher than in 1999.
Market value has continued to rise, despite falling volumes, as drinkers have tended to trade-up.Wine continues to account for well over half alcoholic drinks consumption, with beer taking a third, spirits and liqueurs some 8%, and cider the small remainder.
The biggest drop in consumption since 1999 has been in beer, and the smallest has been in spirits and liqueurs, some types of which have become highly voguish amongst fashionable, affluent, young, urban drinkers.
Cider remains a small segment, at some 87 million litres in 2004.About Mintel’s report…Using the latest consumer research, market size data and trend analysis, Mintel’s report offers you vital new insight to focus each step of your product marketing towards real demand.
Use Mintel’s report to create sales strategies that succeed by:Tracking alcohol consumption trends and alcohol penetration levels Reviewing attitudes towards drinking Tracking developing market trends Assessing market sizes and segmentation Evaluating sales opportunities Monitoring leading players' activity Pinpointing market potential and spot opportunities for growth.
Intriguing findings include…Only 28% of respondents think that well-known brands are better than private label brands.61% of consumer say that once they find a brand they like they tend to stick to it.

Sommaire

Contents

Introduction

Definitions

Beer

Wine

Spirits and liqueurs

Abbreviations

Executive Summary

Falling volumes, but growth by value

Wine continues to take the lion’s share

More than 60% of volume sales go through the off-trade

Multinational dominance

55+ men are key consumers

New product launches target younger drinkers

Volumes set to continue to fall, but brighter in value terms

Market Drivers

Declining alcohol consumption

Figure 1: French per capita consumption of alcoholic drinks*, 1999-2004

Figure 2: Per capita consumption of alcohol in Europe, 1970-2002

Stricter rules on advertising

Licensing issues

More focus on young consumers

Figure 3: Trends in French population, by age, 1999-2003

Uncertain economic conditions

Figure 4: Trends in French PDI and consumer expenditure, at 1998 prices, 1998-2003

Wine in decline

French wine drinkers are mainly men

Market Size and Trends

Growth by value, but volume sales less encouraging

Figure 5: French volume sales of alcoholic drinks, 1999-2004

Figure 6: French value sales of alcoholic drinks, at current and constant prices, 1999-2004

Figure 7: Indexed French sales of alcoholic drinks, 1999-2004

The French remain a wine-drinking nation

Figure 8: French volume sales of alcoholic drinks, by sector, 1999-2004

Figure 9: French value sales of alcoholic drinks, by sector, 1999-2004

Figure 10: Indexed French volume sales of alcoholic drinks, by type, 1999-2004

Figure 11: Volume sales of alcoholic drinks, sectoral % share, by country, 2004

Market Segmentation

Beer

Figure 12: French volume sales of beer, 1999-2004

Figure 13: French value sales of beer, at current and constant prices, 1999-2004

Figure 14: French off-trade volume sales of beer, by type, 1999-2004

Figure 15: French volume sales of beer, % share by sector, 2004

Cider

Figure 16: French volume sales of cider, 1999-2004

Figure 17: French value sales of cider, at current and constant prices, 1999-2004

Wine

Figure 18: French volume sales of wine, 1999-2004

Figure 19: French value sales of wine, at current and constant prices, 1999-2004

Figure 20: French volume sales of wine, by type, 1999-2004

Figure 21: French value sales of wine, by type, 1999-2004

Figure 22: French volume sales of wine, % share by sector, 2004

Still wine

Figure 23: French off-trade volume sales of still wine, by type, 1999-2004

Figure 24: French off-trade volume sales of still wine, by classification, 1999-2004

Figure 25: French off-trade value sales of still wine, by classification, 1999-2004

Sparkling wine

Figure 26: French volume sales of sparkling wine, by classification, 1999-2004

Spirits and liqueurs

Figure 27: French volume sales of spirits and liqueurs, 1999-2004

Figure 28: French value sales of spirits and liqueurs, at current and constant prices, 1999-2004

Figure 29: French volume sales of spirits and liqueurs, by type, 1999-2004

Figure 30: French value sales of spirits and liqueurs, by type, 1999-2004

Figure 31: French volume sales of spirits and liqueurs, % share by sector, 2004

Distribution

The off-trade generates the bulk of volume sales

Figure 32: French volume sales of alcoholic drinks, by distribution channel, 1999-2004

Figure 33: French value sales of alcoholic drinks, by distribution channel, 1999-2004

Beer and wine are mostly drunk in-home

Figure 34: French volume sales of beer, by distribution channel, 1999-2004

Figure 35: French value sales of beer, by distribution channel, 1999-2004

Figure 36: French volume sales of wine, by distribution channel, 1999-2004

Figure 37: French value sales of wine, by distribution channel, 1999-2004

Figure 38: French volume off-trade sales of still wine, by outlet type, 1999-2004

On-trade volume sales of spirits and liqueurs take a dip

Figure 39: French volume sales of spirits and liqueurs, by distribution channel, 1999-2004

Figure 40: French value sales of spirits and liqueurs, by distribution channel, 1999-2004

Figure 41: French volume and value sales of alcoholic drinks, by distribution channel, 2004

The Supply Structure

Manufacturers’ shares

Beer

Figure 42: Manufacturers’ volume shares of beer, 1999-2004

Wine

Spirits and liqueurs

Companies and brands

Brasseries Kronenbourg SA

Castel Group

Les Grands Chais de France SA

Marie Brizard et Roger International SA

Pernod Ricard Groupe

Société Générale de Brasserie (Sogebra) SA

William Pitters International SA

New Product Development

Focus on expanding existing consumer base

New product launches 2004

Beer & cider

Alken-Maes

Wine

Spirits & liqueurs

The Consumer

Figure 43: Alcohol consumption and frequency of consumption, by country, 2004

Figure 44: Trends in alcohol consumption, by gender and country, 2002-04

Trends in alcohol consumption – winners and losers

Figure 45: Trends in alcohol consumption, by gender and age, 2002-04

Figure 46: Trends in alcohol consumption, by type of drink, 2002-04

Current consumption patterns

Figure 47: Alcohol consumption, by gender and age, 2004

Figure 48: Alcohol consumption, by income and working status, 2004

Figure 49: Alcohol consumption, by region, 2004

Figure 50: Alcohol consumption, by presence of children and household size, 2004

Consumption by type of drink – beer and wine

Figure 51: Penetration of beer and wine, by type, by gender, 2004

Figure 52: Consumption of alcohol, by type of drink, by gender and age, 2004

Figure 53: Consumption of alcohol, by type of drink, by income and working status, 2004

Figure 54: Consumption of alcohol, by type of drink, by region, 2004

Figure 55: Consumption of alcohol, by type of drink, by presence of children and household size, 2004

Consumption by type of drink – spirits and liqueurs

Figure 56: Penetration of spirits and liqueurs, by type, by gender, 2004

Figure 57: Consumption of spirits and liqueurs, by type, by gender and age, 2004

Figure 58: Consumption of spirits and liqueurs, by type, by income and working status, 2004

Figure 59: Consumption of spirits and liqueurs, by type, by region, 2004

Figure 60: Consumption of spirits and liqueurs, by type, by presence of children and household size, 2004

Drinks preferences by age

Figure 61: Top three preferred drinks, by age group, 2004

Frequency by preferred drink

Figure 62: Frequency of drinking alcohol, by choice of drink, 2004

The Consumer – Attitudes towards drinking

Media attitudes

Figure 63: Attitudes towards media, by choice of alcoholic drink, 2004

Drinking in- and out-of-home

Figure 64: Attitudes towards entertainment, by choice of alcoholic drink, 2004

Quality and price

Figure 65: Attitudes towards quality and price, by choice of alcoholic drink, 2004

Brands and shopping

Figure 66: Attitudes towards shopping and brands, by choice of alcoholic drink, 2004

New products and brands

Figure 67: Attitudes towards drinking habits and trying new drinks, by choice of alcoholic drink, 2004

Prospects

The difficult task of attracting younger consumers

Towards premiumisation

French wine faces increasing competition from the New World

Promising spirits and liqueurs

Further consolidation on the supply side

Muted, but hopeful

Forecast

Not just the whisky which is maturing

Figure 68: Forecast for French volume sales of alcoholic drinks, 2004-09

Attractions elsewhere

All markets struggling

Value to fare slightly better

Figure 69: Forecast for French value sales of alcoholic drinks, at current prices, 2004-09

Sales to grow by over €3 billion

Figure 70: Forecast for French value sales of alcoholic drinks, at 2004 prices, 2004-09

Influence of affluence not straightforward