Drinking Habits - A Pan-European Overview

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Drinking Habits - A Pan-European Overview
Market Report, January 2007, 745 €

Description

About this reportThis report provides a pan-European overview of the markets for alcoholic drinks and the three core markets – beer, wine, spirits and liqueurs in France, Germany, Italy, Spain and UK.
TGI Europa consumer research on alcoholic drinks for 2005 is not provided for Italy.
Data for this report have been compiled from the five individual country reports, Drinking habits, Consumer Goods Intelligence, December 2006.

Sommaire

Contents

Introduction

Definition
Consumer research
Abbreviations
Market in Brief
France
Germany
Italy
Spain
UK
Internal Market Environment
Spain and UK resist the trend towards lower alcohol consumption
Figure 1: Per capita consumption of alcohol in Europe, 1970-2004
Figure 2: Per capita volume consumption of alcoholic drinks among the adult population (15+), by country, 2001 and 2006
Beer is the most popular drink in Germany, Spain and UK but wine takes the lead in France and Italy
Figure 3: Per capita volume consumption of alcoholic drinks among the adult population (15+), by country, by type, 2006
UK has the highest excise duties
Figure 4: Excise duty rates on alcoholic drinks in Europe, 2006
Broader Market Environment
Ageing population
Figure 5: Total population, by country, by age, 2005
Employment declined in Germany, but rises elsewhere
Figure 6: Total in employment, (000s) by country, 2000-05
Consumer expenditure on the rise
Figure 7: Indexed growth in consumer expenditure, current terms, by country, 2001-06
Market Size and Forecast
Volume 2001-06 – falling consumption, with the exception of Spain and UK
Figure 8: Volume sales of alcoholic drinks, by country, 2001-06
Figure 9: Indexed volume sales of alcoholic drinks, by country, 2001-06
Figure 10: % share of market volume, by country, 2006
Value 2001-06 – sales falling only in Germany
Figure 11: Value sales of alcoholic drinks, at current prices, by country, 2001-06
Figure 12: Indexed value sales of alcoholic drinks, by country, 2001-06
Figure 13: % share of market value, by country, 2006
Market forecast
Volume 2006-11 – Spain forecast to see booming sales…
Figure 14: Forecast volume sales of alcoholic drinks, by country, 2006-11
Figure 15: Forecast indexed volume sales of alcoholic drinks, by country, 2006-11
… and will increase its share of the Euro alcohol market
Figure 16: Forecast % share of market volume, by country, 2011
Value 2006-11 – Italy forecast to show the best performance by value
Figure 17: Forecast value sales of alcoholic drinks, by country, 2006-11
Figure 18: Forecast indexed value sales of alcoholic drinks, by country, 2006-11
Figure 19: Forecast % share of market value, by country, 2011
Mintel foresight
France
Germany
Italy
Spain
UK
Segment Performance
Germany has greatest reliance on beer (80% of volume sold)
Figure 20: Volume sales of alcoholic drinks, by sector, 2006
France and Italy led by wine
Figure 21: Volume sales of alcoholic drinks, % by type, by country, 2006
Figure 22: Value sales of alcoholic drinks, by sector, 2006
Figure 23: Value sales of alcoholic drinks, % by type, by country, 2006
Channels to Market
Volume sales dominated by off-trade, except for Spain
Figure 24: Volume sales of alcoholic drinks, by distribution channel, 2006
Figure 25: Volume sales of alcoholic drinks, % by distribution channel, by country, 2006
Value sales – on-trade is the winner
Figure 26: Value sales of alcoholic drinks, by distribution channel, 2006
Figure 27: Value sales of alcoholic drinks, % by distribution channel, by country, 2006
Beer – volume sales by channel
Figure 28: Volume sales of beer, by distribution channel, by country, 2006
Figure 29: Volume sales of beer, % by distribution channel, by country, 2006
Beer – value sales by channel
Figure 30: Value sales of beer, by distribution channel, by country, 2006
Figure 31: Value sales of beer, % by distribution channel, by country, 2006
Wine – volume sales by channel
Figure 32: Volume sales of wine, by distribution channel, by country, 2006
Figure 33: Volume sales of wine, % by distribution channel, by country, 2006
Wine – value sales by channel
Figure 34: Value sales of wine, by distribution channel, by country, 2006
Figure 35: Value sales of wine, % by distribution channel, by country, 2006
Spirits and liqueurs – volume sales by channel
Figure 36: Volume sales of spirits and liqueurs, by distribution channel, by country, 2006
Figure 37: Volume sales of spirits and liqueurs, % by distribution channel, by country, 2006
Spirits and liqueurs – value sales by channel
Figure 38: Value sales of spirits and liqueurs, by distribution channel, by country, 2006
Figure 39: Value sales of spirits and liqueurs, % by distribution channel, by country, 2006
The Consumer – Drinking Habits
Alcohol Consumption
Alcoholic drinks have failed to expand consumer base in Europe, with exception of Germany
Figure 40: % adults who drink alcohol, by country, 2002-05
German and Spanish women are least likely to drink alcohol
Figure 41: Trends in alcohol consumption, by gender and country, 2002-05
Drinks perform quite differently in popularity by country
Figure 42: Consumption of alcohol, by type of drink, by country, 2005
Consumption of beer and wine, by gender
France: Beer is largely a ‘masculine’ drink; wine has more equal appeal
Figure 43: Penetration of beer and wine in France, by gender, 2005
Germany: men are strongly loyal to beer
Figure 44: Penetration of beer and wine in Germany, by type, by gender, 2005
GB: Similar male fondness for beer and female preference for wine
Figure 45: Penetration of beer and wine in GB, by type, by gender, 2005
Spain: Women more fond of beer in Spain than in the other countries; wine drunk more by men than by women
Figure 46: Penetration of beer and wine in Spain, by type, by gender, 2005
Consumption of spirits & liqueurs, by gender
France: men have more of a taste for spirits; liqueurs appeal equally
Figure 47: Penetration of spirits and liqueur in France, by type, by gender, 2005
Germany: men are the main spirits consumers, but one in three women drink liqueurs
Figure 48: Penetration of spirits and liqueurs in Germany, by type, by gender, 2005
GB: higher penetration for spirits among women in GB than in other countries
Figure 49: Penetration of spirits and liqueurs in GB, by type, by gender, 2005
Spain: spirits are a man’s domain; liqueurs appeal equally
Figure 50: Penetration of spirits and liqueurs in Spain, by type, by gender, 2005