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Drinking Habits A Pan-European Overview
Market Report, May 2005, 745  €


Description

About this reportEuropean Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.By the end of 2003, over 35 fmcg sector titles will be available, ranging from 'Beer' and 'Snack Foods' to 'Haircare' and 'Fabric Care'.
Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.Each report contains comprehensive analysis into:Market sizes Market trends Leading manufacturers Consumer trends Sales forecasts This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits.
This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.Should you wish to order more than one market report, please call the above number to discuss potential multiple-purchase discounts.


Sommaire
 
Contents
 

 
Introduction
 

 
Definition
 
Executive Summary
 
France
 
Falling volumes, but growth by value
 
Wine continues to take the lion’s share
 
More than 60% of volume sales go through the off-trade
 
Multinational dominance
 
55+ men are key consumers
 
New product launches target younger drinkers
 
Volumes set to continue to fall, but brighter in value terms
 
Germany
 
Steady overall decline continues
 
Consumption of beer is hit the worst…
 
…but some growth areas still exist
 
Changing drinking habits favour the off-trade
 
Fragmented shares
 
New products reflect changing consumer preferences
 
Seven in ten Germans drink alcohol
 
More problems ahead for beer; wine and spirits will do slightly better
 
Italy
 
Stagnant volume sales, but growth by value
 
Venturing outside wine
 
Imported speciality beers register strong growth
 
Wine continues to dominate, but consumption is falling back
 
Increasing on-trade consumption sparks sales of spirits and liqueurs
 
The off-trade generates the bulk of sales, but the on-trade is growing
 
Only wine sales are fragmented
 
New product development in key position
 
No reversal likely for declining volumes, but value sales will continue to grow
 
Spain
 
Moderate growth
 
No-alcohol beer is popular in Spain
 
Gloomy times for wine
 
Static spirits and liqueurs
 
The Spaniards prefer to drink in the on-trade
 
Large international companies lead sales
 
Towards premiumisation
 
Modest alcohol consumption in Western European terms
 
Serious questions to address
 
UK
 
Changing drinking patterns
 
Stagnant volume sales, but growth by value
 
Lager dominates the beer market
 
Healthy growth for wine…
 
…but is outperformed by spirits and liqueurs
 
Off-trade sales are gaining ground
 
A high number of mergers and acquisitions
 
The British enjoy a drink or two
 
Active new product development
 
Further growth expected
 
Market Drivers
 
Ageing population presents a serious challenge to the drinks industry
 
Figure 1: Total population, by country, by gender and age, 2003
 
Per capita consumption declining everywhere except UK
 
Figure 2: Per capita consumption of alcohol in Europe, 1970-2002
 
Figure 3: Per capita consumption of alcoholic drinks, by country, by type, 2004*
 
Market Size and Trends
 
Volume sales 1999-2004
 
Figure 4: Volume sales of alcoholic drinks, by country, 1999-2004
 
Figure 5: Indexed volume sales of alcoholic drinks, by country, 1999-2004
 
Value sales 1999-2004
 
Figure 6: Value sales of alcoholic drinks, at current prices, by country, 1999-2004
 
Figure 7: Indexed value sales of alcoholic drinks, at current prices, by country, 1999-2004
 
Market Segmentation
 
Volume sales
 
Beer is the most popular drink in Germany, Spain and UK, wine leads in France and Italy
 
Figure 8: Volume sales of alcoholic drinks, by sector, 1999-2004
 
Figure 9: Volume sales of alcoholic drinks, sectoral % share, by country, 2004
 
Value sales
 
Figure 10: Value sales of alcoholic drinks, by sector, 1999-2004
 
Distribution
 
Volume sales
 
Off-trade volume sales dominate, except in Spain
 
Figure 11: Volume sales of alcoholic drinks, by distribution channel, by country, 2004
 
Figure 12: Volume sales of alcoholic drinks, % by distribution channel, by country, 2004
 
Value sales
 
Higher on-trade prices keep value share higher overall
 
Figure 13: Value sales of alcoholic drinks, by distribution channel, by country, 2004
 
Figure 14: Value sales of alcoholic drinks, % by distribution channel, by country, 1999-2004
 
Beer – volume sales
 
Figure 15: Volume sales of beer, by distribution channel, by country, 2004
 
Figure 16: Volume sales of beer, % by distribution channel, by country, 2004
 
Beer – value sales
 
Figure 17: Value sales of beer, by distribution channel, by country, 2004
 
Figure 18: Value sales of beer, % by distribution channel, by country, 1999-2004
 
Wine – volume sales
 
Figure 19: Volume sales of wine, by distribution channel, by country, 2004
 
Figure 20: Volume sales of wine, % by distribution channel, by country, 2004
 
Wine – value sales
 
Figure 21: Value sales of wine, by distribution channel, by country, 2004
 
Figure 22: Value sales of wine, % by distribution channel, by country, 1999-2004
 
Spirits & liqueurs – volume sales
 
Figure 23: Volume sales of spirits and liqueurs, by distribution channel, by country, 2004
 
Figure 24: Volume sales of spirits and liqueurs, % by distribution channel, by country, 2004
 
Spirits & liqueurs – value sales
 
Figure 25: Value sales of spirits and liqueurs, by distribution channel, by country, 2004
 
Figure 26: Value sales of spirits and liqueurs, % by distribution channel, by country, 2004
 
The Consumer – Drinking Habits
 

 
Figure 27: Alcohol consumption, by country, 2004
 
Figure 28: Trends in alcohol consumption, by gender and country, 2002-04
 
Alcohol consumption by type
 
Figure 29: Consumption of alcohol, by type of drink, by gender and age, 2004
 
Consumption by type of drink – beer and wine
 
France
 
Figure 30: Penetration of beer and wine in France, by type, by gender, 2004
 
Germany
 
Figure 31: Penetration of beer and wine in Germany, by type, by gender, 2004
 
GB
 
Figure 32: Penetration of beer and wine in GB, by type, by gender, 2004
 
Spain
 
Figure 33: Penetration of beer and win in Spain, by type, by gender, 2004
 
Consumption by type of drink – spirits and liqueurs
 
France
 
Figure 34: Penetration of spirits and liqueur in France, by type, by gender, 2004
 
Germany
 
Figure 35: Penetration of spirits and liqueurs in Germany, by type, by gender, 2004
 
GB
 
Figure 36: Penetration of spirits and liqueurs in GB, by type, by gender, 2004
 
Spain
 
Figure 37: Penetration of spirits and liqueurs in Spain, by type, by gender, 2004
 
Prospects
 
France
 
The difficult task of attracting younger consumers
 
Towards premiumisation
 
French wine faces increasing competition from the New World
 
Promising spirits and liqueurs
 
Further consolidation on the supply side
 
Muted, but hopeful
 
Germany
 
Stricter regulations likely
 
Discounters to gain further ground
 
A generally cloudy outlook for beer
 
New World wines appeal to the German palate
 
Discounters are shaping the wine market
 
Still potential in champagne and sparkling wine
 
Overall troubled prospects for spirits
 
The comeback of the cocktail may help spirits
 
FABs might just survive, but teenage drinking is set to continue
 
Italy
 
Still a fairly favourable economic setting
 
Continued focus on younger drinkers
 
Drinking less, but better
 
Spain
 
A favourable economic setting
 
Many Spaniards prefer soft drinks
 
Wine faces the biggest challenge
 
UK
 
A favourable economic setting
 
Cultural issues are more complicated
 
Lager set to continue to triumph
 
Good prospects for wine
 
In search of the next big thing in spirits
 
The off-trade will gain further ground
 
Forecast
 
Volume sales forecast 2004-09
 
Figure 38: Forecast volume sales of alcoholic drinks, by country, 2004-09
 
Figure 39: Forecast indexed volume sales of alcoholic drinks, by country, 2004-09
 
Figure 40: Forecast indexed volume sales of alcoholic drinks, % share by country, 2009
 
Value sales forecast 2004-09
 
UK to see the largest rise in value sales over the coming years
 
Figure 41: Forecast total value sales of alcoholic drinks, at current prices, by country, 2004-09
 
Figure 42: Forecast indexed value sales of alcoholic drinks, at current prices, by country, 2004-09
 
Figure 43: Forecast indexed value sales of alcoholic drinks, % share by country, 2009
 
Beer – volume sales forecast 2004-09
 
Figure 44: Forecast volume sales of beer, by country, 2004-09
 
Figure 45: Indexed volume sales of beer, by country, 2004-09
 
Beer – value sales forecast 2004-09
 
Figure 46: Forecast value sales of beer, at current prices, by country, 2004-09
 
Figure 47: Forecast indexed value sales of beer, at current prices, by country, 2004-09
 
Wine – volume sales forecast 2004-09
 
Figure 48: Forecast volume sales of wine, by country, 2004-09
 
Figure 49: Forecast indexed volume sales of wine, by country, 2004-09
 
Wine – value sales forecast 2004-09
 
Figure 50: Forecast value sales of wine, at current prices, by country, 2004-09
 
Figure 51: Forecast indexed value sales of wine, by country, 2004-09
 
Spirits & liqueurs – volume sales forecast 2004-09
 
Figure 52: Forecast volume sales of spirits and liqueurs, by country, 2004-09
 
Figure 53: Indexed volume sales of spirits and liqueurs, by country, 2004-09
 
Spirits & liqueurs – value sales forecast 2004-09
 
Figure 54: Forecast value sales of spirits and liqueurs, at current prices, by country, 2004-09
 
Figure 55: Forecast indexed value sales of spirits and liqueurs, by country, 2004-09
 
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