Analyse the reasons behind the changes in demand for kitchen furniture in the UK over the next 5 years
• Examine the main factors affecting demand
• Identify opportunities in this market Analyse the forecast changes in demand for kitchen furniture in the UK over the next 5 years
• Interpret these forecasts into your own business situation and marketing plans
• Use these fully reasoned forecasts for the next five years to set your own objectives
• Discover the critical success factors Discover the factors affecting demand:
• Housing construction trends
• Housing transactions
• Economy
• Levels of home ownership
• Demographic trends
• Changing lifestyles
• Media coverage
• Fashion/trends
• Marketing initiatives IT MSI Marketing Research for Industry publishes over 100 titles a year, and provides original research for business and industry, with emphasis on specialist industrial and business-to-business market coverage.
Original research is at the heart of these reports, prepared through interviews with suppliers, competitors, end-users and commentators within the industry.
The Chartered Institute Of Marketing, the world’s largest professional body for marketing and sales, recommends the series of reports published by MSI as offering quality, original market research on industrial and business-to-business markets.
This report segments the UK domestic kitchen market by product type:
• Flat Pack
• Rigid ;The market is also segmented by type of work:
• Refurbishment
• New Build ;The following end user sectors are quantified:
• Private
• Public The market is also segmented by type of sale:
• Retail
• Contract This report contains:
• Market Size & Trends, By Value, 1996-2000
• Market Segmentation, 1996-2000
• Factors Affecting Demand
• Forecast Market Segmentation, 2001-2005
• Distribution
• Production
• Critical Success Factors
• Industry Structure
• Profiles Of 8 Leading Companies
• Magazine Addresses
• Trade Association Addresses