Does your enterprise need Web 2.0?

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Does your enterprise need Web 2.0?
Market Report, September 2007, 112 €

Description

Web 2.0 platforms appear to offer intriguing potential for boosting innovation and collaboration within and across enterprises.
In this report, the second of a three-part series of reports, we examine the relevance of Web 2.0 for enterprises and propose a framework for deciding if your enterprise needs Web 2.0 platforms.

Sommaire

Table of contents

Key messages

Enterprise 2.0 brings Web 2.0 to the enterprise
Enterprise 2.0 brings Web 2.0 to the enterprise
Enterprise 2.0 is part of a growing shadow workplace toolset
Opinions are divided
Not all enterprises will need or value Enterprise 2.0
Either way, knowledge workers need to cope with increasingly complex interactions
New ways of thinking are required to mobilise Enterprise 2.0 – gardeners step forward
Web 2.0 in the enterprise
Differences between Web 2.0 and Enterprise 2.0
The formal workplace and its shadow
Of Toad, Eeyore and Chicken Little
Toad of Toad Hall – ‘hurray for the shiny new thing!’
Eeyore – ‘ho hum, seen it before, didn’t work last time and won’t work now’
Chicken Little – ‘alarm, disaster is upon us!’
A framework for assessing if your organisation will need or value Enterprise 2.0
The emerging revolution in interactions
Gardeners step forward

Table of figures

Figure 1 Extending your reach
Figure 2 Factors driving an organisation’s ‘social’ character
Figure 3 Illustration of organisations with differing social characteristics
Figure 4 Illustration of differing profiles of government agencies