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Protecting the rights to intellectual property and digital content, whether distributed via a physical (CD, DVD) or virtual medium (telecommunications and distribution networks) lies at the heart of a battle whose outcome will have implications for all players.1. Digital distribution and protection against unauthorised copying Usages have moved into the digital era: copying, transferring, recording, handling, exchanging etc. Are digital breaches that enable unrestricted content handling being eradicated? Is digital rights management a condition for the equitable development of the virtual content distribution market? Technical protection measures versus the right to private copying, or how to protect rights holders and consumers?2. DRM offerings DRM market confronted by very diverse players strategies. Will IT and consumer electronics players continue to pursue a strategy conflicting with rights holders interests? DRM interoperability, a difficult target to achieve for some, a reality for the world of mobile telecommunications3. Virtual distribution: challenges and opportunities The music sector, peer-to-peers first victim, is now a pioneer in virtual content distribution. Ensuring effective content protection, a precondition to deploying virtual film distribution offerings.4. Towards the co-existence of multiple models? The horizontal CD/DVD model combined with protection measures against copying. A vertical model related to pay television, video and music. The future of the MP3 model and of DIVX to some degree. Is a horizontal model linked to mobile telephony emerging?5. Players Adobe Systems Apple Beep Science Blu Ray Coral End2End Macrovision Microsoft NDS OMA Philips Real Networks SealedMedia Sony SunnComm TCG Verisign
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