Dietary supplement market in Poland 2007

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Dietary supplement market in Poland 2007
Market Report, March 2007, 1600 €

Description

The report discusses the dietary supplements market in Poland from the perspective of companies present on the market.
It provides an analysis of the current state of the market in Poland, information regarding the current market value and also key developments which have a bearing on the industry.
It also summarises the current trends as well as factors impeding and stimulating the development of this market.
The research PMR conducted provides an understanding of how manufacturing, distribution and import companies and foreign offices view the Polish dietary supplements market.
Information on the business profiles of the participating enterprises, their current financial standing, and their forecasts for future performance is included.The report also outlines the processes for launching dietary supplements in Poland and, based on the experiences of existing players, the report covers regulatory issues, obstacles and opportunities, as well as development prospects in specific therapeutic categories and distribution channels.
This practical analysis relies primarily on in-depth interviews with key management staff of firms engaged in the dietary supplements market at all levels.

Sommaire

Report methodology 11
Executive summary 15
Overview of the dietary supplements market in Poland 19
Size of the dietary supplements market in 2005-2009 19
Percentage shares of the individual distribution channels in total market value 21
Pharmacy distribution 21
Non-pharmacy distribution 21
Online distribution 22
Assessment of the development prospects of the individual categories of dietary supplements 22
Dietary supplements supporting the digestive system 23
Vitamins and minerals 24
Dietary supplements supporting the nervous system 24
Dietary supplements affecting the hair, skin and nails 25
Other categories of dietary supplements 26
Key market events in 2005 and 2006 26
Key players on the dietary supplements market in Poland 27
Walmark 28
Aflofarm 28
NP Pharma 29
Dansk Droge (Amis Medica) 29
Hasco-Lek 29
Polski Lek 30
US Pharmacia 30
Pliva 31
Results of a survey conducted among 170 companies engaged in the dietary supplements trade in Poland 33
Introduction 33
Assessment of situation on dietary supplements market 34
Assessment of current market situation 34
Development forecasts for market in 2007 36
Dietary supplements market trends in 2007 38
OTC-supplement switches – prospects and development directions 38
Mergers and acquisitions foreseen for 2007 40
Openings for new market players foreseen for 2007 40
Opportunities and challenges to development of operations on the dietary supplements market in Poland 41
Key barriers to development of operations 41
Key factors conducive to development of operations 43
Dietary supplements notification process 45
Assessment of GIS’ activities 45
Explanatory proceedings 49
Frequency of explanatory proceedings 49
Scope of subject matter addressed in explanatory proceedings 50
Time required to register a dietary supplement in Poland 51
Drawing on opinions of scientific institutions 51
Business profiles and current market situation of companies engaged in dietary supplements trade in Poland 52
Financial standing 52
Workforce 54
Year of commencement of operations in Poland 55
Number of dietary supplements in assortment 56
Overall 56
Manufacturers and their Poland representatives 56
Distributors and importers 57
Foreign investors’ impact on the Polish dietary supplements market 59
Factors influencing dietary supplements market 61
Economic situation 61
Consumer behaviour 62
Use of dietary supplements in Poland and in other countries 62
Large growth potential of dietary supplement market in Poland 62
The Polish market compared to other countries 63
Attitudes towards healthy eating among Poles 64
Reasons for taking dietary supplements 65
Most frequently bought dietary supplements 67
Sources of information on dietary supplements 68
Satisfaction with dietary supplements 69
Brand perception of dietary supplements 69
Intake of vital vitamins and minerals in Polish society 70
Vitamin A 70
Vitamin C 72
Vitamin E 72
B group vitamins 72
Sodium and phosphorus 74
Calcium 74
Iron 75
Magnesium 75
Zinc 76
Regulatory environment 76
Legislation governing the dietary supplements market in Poland 76
Institutions overseeing the dietary supplements market in Poland 77
Dietary supplements – definition 77
Dietary supplements – production 78
Basic requirements imposed on manufacturers of dietary supplements 78
Approval of the State Sanitary Inspectorate 78
Sanitary inspections 78
Market introduction of dietary supplements 79
Notifying GIS 79
Monitoring product safety 80
GIS explanatory proceedings 81
Borderline products 82
Labelling dietary supplements 83
Health and nutrition claims 84
Vitamin and mineral content of dietary supplements 86
Herbal content of dietary supplements 88
Traditional herbal medicinal products 88
Medicinal products for special nutritional purposes 90
Distribution of dietary supplements in Poland 93
Pharmacy distribution 93
Number of pharmacies 93
Cooperation with wholesalers 94
Financial performance of pharmacies 95
Non-pharmacy distribution 97
Online distribution of dietary supplements 100
Value and development prospects of online sales of dietary supplements 100
Overview of the situation of online pharmacies in Poland 101
Internet use in Poland 101
List of graphs 103
List of tables 107
About PMR 109
Contact PMR 110