About this reportThe umbrella term ‘Destination Management Organisation’ (DMO) encompasses a wide range of organisations, including: national tourism organisations regional provincial/state tourist organisations city tourism organisations coastal resort organisations ski or other sports resort organisations.
The World Tourism Foundation predicts that: “By 2012, the Destination Management Organisation will be the dominant, most influential and most respected force behind the world’s largest industry, or…not exist at all.”These are challenging times for DMOs, which are faced with changing funding models, new technology, increased competition and changing consumer needs.
This report is designed to provide an international perspective on these and other key issues facing DMOs.
Drawing on the latest published research, it discusses the role of such organisations in today’s travel industry , including case studies to show how DMOs are successfully adapting to evolving tourism trends.