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IntroductionThis report analyses the developments in the Australian deposit market. The market is discussed in terms of its overall growth. Then the report looks at the competitive dynamics of the market. This includes market shares of the transaction and non-transaction account markets. It also breaks down shares by product. Lastly, Datamonitor forecasts the size of the market up to 2010.Scope*The household deposits market is analyzed in terms of overall growth. It also breaks down the market into transaction and non-transaction markets.*Provides estimated market shares for the transaction and non-transaction account markets and HISOAs, term deposits and cash management accounts.*It discusses the impact of HIOSAs on the overall household deposit market and how competition has affected each deposit product*Discusses how providers can increase market share. It also supplies a forecast for the Australian deposit balance up to 2010.HighlightsThis report reflects a significant amount of primary research. Primarily, it shows approximated market shares of the transaction and non-transaction accounts. It also provides market share in each of the following markets; HIOSAs, term deposits and cash management accounts.This report discusses the impact of ING Direct on the overall deposit market. It looks at the effects on transaction accounts and also term deposits and cash management accounts. It analyzes different strategies that were adopted by players and whether these were successful.This report includes UK research on consumer preferences when choosing deposit providers. It incorporates these findings into strategies for Australian providers to increase market share and profit.Reasons to Purchase*Analysis of the growth of the household deposits market. It also segments the market into transaction and non-transaction accounts.*Deposit market players are ranked in terms of market share in each of the HIOSAs, term deposit and cash management account markets.*Discusses strategies to increase market share and profit. In also includes forecasts for the transaction and non-transaction accounts up to 2010. |