The vast majority of problems faced by eTailers can be summed up in one word - fulfilment.
One of the obvious major reasons for this has been the unprecedented growth of the medium from an estimated 10 million users five years ago to over 80 million users today.
However, despite the rapid growth and steep learning curve which most eTailers are on, basic errors in fulfilment are still being made bringing with them their associated costs, both financial and non-financial.Delivering on the ePromise: Strategies for successful fulfilment aims to reduce these costs by providing you with an understanding of how the process should operate from an analysis, both empirical and theoretical, of the “chain of events” leading up to and following the placing of an order which results in the physical movement of goods from factory to consumer”.