Deep seawater case study: exploiting a Japanese health trend

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Deep seawater case study: exploiting a Japanese health trend
Company Profile, November 2006, 250 €

Description

IntroductionThis report on deep seawater forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors.
Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.Reasons to Purchase*Gain insight into the methods used by important industry players to give them a competitive edge*Identify specific areas for operational improvements*Capitalize on the knowledge of experienced companies when entering a new niche or market

Sommaire

DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Introduction 2
The reported health benefits of deep seawater encourage manufacturers to use it in bottled water and beer 2
Bottled water products 2
Deep seawater beer 3
The mellower flavor of deep seawater salt is touted as being beneficial to foods, while the high mineral content of the water is also a key selling point 4
Deep seawater salt 4
Deep seawater foods 5
Cosmetics firms use deep seawater to increase absorption, and refresh and hydrate the skin 5
Shu Uemura's Depsea Water range 5
Kose's Predia range 6
APPENDIX 7
Case study series 7
Methodology 7
Further reading 7
Ask the analyst 7
List of Figures
Figure 1: Suntory Functional Drink - 100% Shinso Mizu 3
Figure 2: Asahi Breweries' Asahi Honnama 3
Figure 3: House Foods' sea salted snacks 4
Figure 4: Calbee Potato Chips 4
Figure 5: SSK dressings include SSK Shinsomizu Dressing Tomato and SSK Salt Pepper and Oi 5
Figure 6: Shu Uemura's Rouge Cream Moisturising Cream Type Lip Stick 6
Figure 7: Kose's Predia Body Spa Thalasso Relax Bath Essence 6