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Customer segmentation in the wholesale market
Market Report, December 2006, 880  €


Description

Each of Ovum's Wholesale Customer Surveys has confirmed that carriers must get better at segmenting the wholesale market.
Different wholesale customers have different requirements, whether they are mobile operators, ISPs, ASPs, fixed service providers or value-added service providers.
Just as retail carriers have become more adept at segmenting their retail customer base, wholesale carriers will have to become smarter at segmenting their wholesale customer base, or risk losing out to those that do.

Sommaire
 
Table of contents

Telecoms wholesale: how the exception became the rule

Intermediation in telecoms: from voice minutes to data services
A new type of supply chain: the virtual supply web

Figure 1 The virtual supply web
Telecoms players cannot always own the end customer
Implications for wholesale suppliers

Different strokes for different folks
Segmenting the wholesale customer base

Ovum’s segmentation of wholesale customers
Figure 2 Wholesale customer segments
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