About this reportGiven its broad remit and international appeal, cultural and heritage tourism has developed to become a significant phenomenon in the travel and tourism industry.
Where cultural tourism was once the domain of the elite seeking 'high culture', now it is linked intrinsically with popular culture and has become accessible to the mainstream traveller.
According to figures quoted by the World Tourism Organization (WTO), 20% of tourist visits in Europe respond to cultural motivations, whilst 60% of European tourists are interested in cultural discovery during their trips.
Moreover, heritage and culture have become a component in almost 40% of all international trips.
Designed for travel and tourism professionals, this report provides a unique overview of this growing market.
Combining the latest tourism data from the most authoritative sources and Mintel’s own unique, independent analysis, it offers a level of market-explanation that can help create focused marketing and shape effective tourism policy at the highest level.