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Consumer portals : gearing up for broadband
Market Report, October 2001, 2400  €


Description

The consumer portals' strategy - fifteen residential offerings analysed - alliances, synergies and competition between access and content players: is there a move towards consolidation in the market? - geographical expansion, brand strategy and fee-based service offerings: which strategies are being employed? - towards a redefinition of initial business models? Opportunities offered by broadband - high-speed: a strategic tool for differentiating offers? - the promise of increased revenue from by value-added service offerings? - an inevitable evolution towards multi-access portals? Portal market forecasts through 2006 - for each large geographical zone: Europe - USA - Japan - what are portals' revenue streams: advertising, e-commerce, fee-based services?


Sommaire
 
1/ Analysis of offering

Typology of portals

Residential portals' core content

Leading players in 10 major markets

2/ Players' strategies

For each portal analysed

Players' positioning in the portal market

Content offering strategies

3/ The portal economy and forecasts

Current structure of portal economy: proportion of marketing and advertising expenses in overall costs

Which business models are portals employing?

Assessment of portal market

4/ Stakes and future prospects

Portals' main strategic axes:

Change dynamics in portals' business models

Broadband development and the opportunities it provides in terms of content offering and potential revenues

Towards multi-access platforms (TV, mobile)?
Sociétés Citées

Cliquez sur les sociétés qui vous intéressent pour obtenir une liste des études où elles sont citées
Excite@Home T-Online
Chello Vivendi-Universal
AOL/ Time Warner / EMI Wanadoo
Noos NBCi
MSN Mobile Tiscali
Bertelsmann Terra-Lycos
BT Openworld Yahoo!

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