|
The consumer portals' strategy - fifteen residential offerings analysed - alliances, synergies and competition between access and content players: is there a move towards consolidation in the market? - geographical expansion, brand strategy and fee-based service offerings: which strategies are being employed? - towards a redefinition of initial business models? Opportunities offered by broadband - high-speed: a strategic tool for differentiating offers? - the promise of increased revenue from by value-added service offerings? - an inevitable evolution towards multi-access portals? Portal market forecasts through 2006 - for each large geographical zone: Europe - USA - Japan - what are portals' revenue streams: advertising, e-commerce, fee-based services? |