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Consumer broadband markets: approaching maturity?
Market Report, July 2005, 1836  €


Description

IntroductionWith the global telecommunications industry having to restructure, the revenue potential from broadband technology has become central to many service providers' strategies.
This report analyzes the current and future state of consumer broadband markets in Western Europe and North America, serving as an important update to a previous Datamonitor report on this topic published early in 2003.ScopeMarket forecasts for the development of the consumer broadband sector, focusing on the likely service provider revenues in 16 countries.Assesses the evolution of the consumer broadband market and highlights strategies that can lead to success for service providers.Outlines the major factors currently impacting market conditions, and highlights the primary competitor dynamics.Analyses the growth and significance of the various broadband technologies that are available for consumers.HighlightsIn most markets in Western Europe and North America, consumer broadband access has passed the 'innovators' and 'early adopters' phases, having reached the 'early majority'.
Aggressive marketing campaigns and competitive pricing programs mean that the technology is now living up to the hype it received for so long.With lowering prices, broadband uptake is currently in its most rapid period of adoption and its penetration is now greater than narrowband in many markets.
Datamonitor believes that mature markets will approach a broadband saturation level of around 60% household penetration.With DSL systems, and ADSL in particular, generally at very affordable price levels, it may prove difficult for other technologies to compete unless they can offer significant additional benefits.
The Swedish market is proving the most successful at consumer broadband innovation, with fiber-to-the-home services beginning to gain a critical mass.Reasons to PurchaseQuantification of the revenue opportunities for broadband service providers in 16 markets through to 2008.Assessment of the pertinent market issues, such as pricing, value-added applications and local loop unbundling will improve market understanding.Datamonitor's opinion on strategies for success will improve service providers' go-to-market approach.

Sommaire
 
TABLE OF CONTENTS
 
CHAPTER 1 Executive summary 3
 
1.1 Introduction 3
 
1.2 Market context 3
 
1.3 The future decoded 4
 
CHAPTER 2 Introduction 13
 
2.1 What is this report about? 13
 
2.2 Who is the target reader? 13
 
2.3 How to use this report 13
 
2.4 Forecasts and assumptions 14
 
2.5 Scope of the report 14
 
CHAPTER 3 Market Context 16
 
3.1 Introduction 16
 
3.2 Key findings 16
 
3.3 Broadband Internet markets 17
 
3.4 Consumer broadband technologies 19
 
3.5 Market developments 22
 
3.6 The competitor landscape 29
 
3.7 Summary 31
 
CHAPTER 4 The Future Decoded 32
 
4.1 Introduction 32
 
4.2 Key findings 32
 
4.3 General market overview 33
 
4.4 USA 39
 
4.5 Canada 40
 
4.6 UK 42
 
4.7 Ireland 43
 
4.8 France 45
 
4.9 Italy 46
 
4.10 Germany 48
 
4.11 Austria 49
 
4.12 Sweden 51
 
4.13 Denmark 52
 
4.14 Finland 54
 
4.15 Norway 55
 
4.16 Spain 57
 
4.17 Portugal 58
 
4.18 Belgium 60
 
4.19 Netherlands 61
 
4.20 Summary 62
 
CHAPTER 5 Opinion 64
 
CHAPTER 6 Appendix 67
 
6.1 Additional market data 67
 
6.2 Research methodology 67
 
6.3 Further readings 68
 
6.4 SPP writing team 69
 
6.5 How to contact experts in your industry 69
 

 

 
LIST OF FIGURES
 
Figure 1: Consumer broadband access on the technology adoption curve 4
 
Figure 2: DSL household penetration by country, 2004 to 2008 5
 
Figure 3: The relative demand for broadband and narrowband services 18
 
Figure 4: Consumer broadband access on the technology adoption curve 22
 
Figure 5: DSL household penetration by country, 2004 to 2008 33
 
Figure 6: Cable broadband household penetration by country, 2004-2008 35
 
Figure 7: Household penetration of other broadband technologies by country, 2004 to 2008 36
 
Figure 8: Consumer broadband revenues by technology in the US, 2004 to 2008 ($ millions) 39
 
Figure 9: Consumer broadband revenues by technology in Canada, 2004 to 2008 ($ millions) 40
 
Figure 10: Consumer broadband revenues by technology in the UK, 2004 to 2008 ($ millions) 42
 
Figure 11: Consumer broadband revenues by technology in Ireland, 2004 to 2008 ($ millions) 43
 
Figure 12: Consumer broadband revenues by technology in France, 2004 to 2008 ($ millions) 45
 
Figure 13: Consumer broadband revenues by technology in Italy, 2004 to 2008 ($ millions) 46
 
Figure 14: Consumer broadband revenues by technology in Germany, 2004 to 2008 ($ millions) 48
 
Figure 15: Consumer broadband revenues by technology in Austria, 2004 to 2008 ($ millions) 49
 
Figure 16: Consumer broadband revenues by technology in Sweden, 2004 to 2008 ($ millions) 51
 
Figure 17: Consumer broadband revenues by technology in Denmark, 2004 to 2008 ($ millions) 52
 
Figure 18: Consumer broadband revenues by technology in Finland, 2004 to 2008 ($ millions) 54
 
Figure 19: Consumer broadband revenues by technology in Norway, 2004 to 2008 ($ millions) 55
 
Figure 20: Consumer broadband revenues by technology in Spain, 2004 to 2008 ($ millions) 57
 
Figure 21: Consumer broadband revenues by technology in Portugal, 2004 to 2008 ($ millions) 58
 
Figure 22: Consumer broadband revenues by technology in Belgium, 2004 to 2008 ($ millions) 60
 
Figure 23: Consumer broadband revenues by technology in the Netherlands, 2004 to 2008 ($ millions) 61
 
Figure 24: Datamonitor’s market expertise and research and analysis methodology 68
 

 

 

 
LIST OF TABLES
 
Table 1: DSL household penetration by country, 2004 to 2008 34
 
Table 2: Cable broadband household penetration by country, 2004-2008 35
 
Table 3: Household penetration of other broadband technologies by country, 2004 to 2008 37
 
Table 4: Consumer broadband connections (thousands) and revenues ($ millions) by technology in the US, 2004 to 2008 39
 
Table 5: Consumer broadband connections (thousands) and revenues ($ millions) in Canada, 2004 to 2008 41
 
Table 6: Consumer broadband connections (thousands) and revenues ($ millions) in the UK, 2004 to 2008 42
 
Table 7: Consumer broadband connections (thousands) and revenues ($ millions) in Ireland, 2004 to 2008 44
 
Table 8: Consumer broadband connections (thousands) and revenues ($ millions) in France, 2004 to 2008 45
 
Table 9: Consumer broadband connections (thousands) and revenues ($ millions) in Italy, 2004 to 2008 47
 
Table 10: Consumer broadband connections (thousands) and revenues ($ millions) in Germany, 2004 to 2008 48
 
Table 11: Consumer broadband connections (thousands) and revenues ($ millions) in Austria, 2004 to 2008 50
 
Table 12: Consumer broadband connections (thousands) and revenues ($ millions) in Sweden, 2004 to 2008 51
 
Table 13: Consumer broadband connections (thousands) and revenues ($ millions) in Denmark, 2004 to 2008 53
 
Table 14: Consumer broadband connections (thousands) and revenues ($ millions) in Finland, 2004 to 2008 54
 
Table 15: Consumer broadband connections (thousands) and revenues ($ millions) in Norway, 2004 to 2008 56
 
Table 16: Consumer broadband connections (thousands) and revenues ($ millions) in Spain, 2004 to 2008 57
 
Table 17: Consumer broadband connections (thousands) and revenues ($ millions) in Portugal, 2004 to 2008 59
 
Table 18: Consumer broadband connections (thousands) and revenues ($ millions) in Belgium, 2004 to 2008 60
 
Table 19: Consumer broadband connections (thousands) and revenues ($ millions) in the Netherlands, 2004 to 2008 62
 
Table 20: Broadband household penetration by country, 2004 to 2008 67
 

 
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