Consumer Investigation of Property Market in the City of Shenzhen, Oct 2006

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Consumer Investigation of Property Market in the City of Shenzhen, Oct 2006
Market Report, June 2007, 560 €

Description

47.3% of the interviewees hold that the housing price will grow slightly, while 5.7% consider that the housing price will rise substantially; furthermore, 22.8% think the housing price will maintain a steady momentum.
In addition, 22.8% and 1.3% respectively believe that the overall average price of Shenzhen's commercial housing will have a slight or sharp decline within the forthcoming year.
44.6% of the respondents express that ``price-limited house`` is not capable to restrict the housing price, and 26.5% of them believe that it's conducive to the sound development of the market; additionally, parts of respondents show different opinions.
60% of the consumers are willing to purchase small-sized (<90 square meters) domicile, yet 34% of the residents definitely show opposite point of view, and the rest 6% keep neutral.

Sommaire

I. Comprehensive evaluation to the current market and control policies
1. 80% of the interviewees think the housing price excessively high and a small minority regards it basically reasonable
2. Over half of the interviewees are optimistic to the future market and the proportion declines somewhat over the spring fair
3. Policies involving ``business tax``, ``individual income tax`` and ``30% as the first payment`` have large influence
4. Some low and medium income home buyers' plan is postponed due to the increase of deposit and lending interest rates
5. Opinions about price-limited housing vary from each other, nearly half of the interviewees regard it has little influence

II. Home buyers' demand for products
1. Under the new policies, 60% of the home buyers with low or medium income families as the mainbody will consider small-size domicile
2. 1/3 of the interviewees regard that large-size housing will appreciate continuously
3. Product intent: gradually increased demand on room amount and area
4. Construction type: medium-rise building is the most popular
5. Building provision standard: demand for rough housing account for half, yet with an increasingly declined proportion
6. Alleviated demand for parking space with un-negligible abundant layout for parking space in residential zone
7. Over half of the interviewees take secondary housing into consideration, and this intention is more obvious among low income families

III. Judgment on regional value and municipal planning
1. The strongest aspiration for Futian District, and mature areas win the most favor
2. Surrounding equipment, communication condition and price remain as the most important factors
3. Acceptable unit price and total price are in normal distribution
4. 80% of the consumers will adopt progressive payment or bank mortgage pattern
5. Underground and BRT system draw the most attention
6. Family income keeps a direct ratio with ``acceptable total price``
7. Following the principle to buy housing nearby the work place or the current dwelling
8. Purchasing apartment mostly for self-occupied and partly for investment

IV. Background of interviewees
1. Proportion of male and female
2. Education level
3. Age structure
4. Distribution of occupation
5. Working regions
6. Living areas
7. Current dwelling
8. Family members
9. Annual family income