15-24 year olds generally have more time to shop than their older counterparts as many of them are students, or do not have the responsibilities of looking after a household or children.
This means that often young customers shop around more and are consequently less loyal than older customers.
Young shoppers are more likely to view shopping as a social event, and will spend more time browsing shops looking for items that appeal most.
The spending habits of 15-24 year olds differ greatly from the population as a whole.
Youth consumers spend proportionally far less on food & groceries than the general population with a greater emphasis placed on comparison shopping, particularly the clothing, footwear and music & video sub sectors.