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IntroductionConsumer Credit in the Nordic region 2006 is an invaluable guide to the consumer credit market in one of the most consolidated markets in Europe. This report covers the consumer credit market in Denmark, Finland, Norway and Sweden. The regulatory environment, market size and forecast for each country is provided along with competitor market shares for the region.ScopeCovers the consumer credit market (not including any loans secured on property)Provides market sizing data in terms of gross advances and balances outstandingProvides competitor market share for the top five players in terms of balances outstanding; a short profile of the top players is also providedProvides competitor market share for the top five credit card lenders in terms of balances outstandingHighlightsPersonal loans dominate the consumer credit market in the Nordic region. This is because the Nordic region has a strong branch network with only a few major players. Therefore, consumers are more inclined to go to their local branch when they need credit for purchases.Credit cards (with the exception of Norway) and POS retail finance market are not popular in the Nordic region, further enhancing the personal loan market.Foreign new entrants do not typically compete on price. The entrants instead offer accessibility with online applications and quick decisions. These new lenders have a different lending philosophy and typically have far less strict lending criteria compared to the established Nordic banks.Reasons to PurchaseLearn how the Nordic consumer credit market has developed over the last five yearsUnderstand the recent developments in the market in terms of regulation, competition and product innovationsFind out Datamonitor's opinion on the future performance of the Nordic consumer credit market over the next five years and its future prospects |