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Company Study of Shineway Group, 2007
Company Profile, June 2007, 240  €


Description

On May 23, 2007, the overall average price of pork in Chinese 286 agricultural product wholesale markets reached RMB15.96 per kilogram, seeing a year-on-year growth of 53.7%.
Shineway Group now purchases live hogs at the price of RMB 11.5-11.8 per kilogram, reaching a quite high level.
Among the business structure of Shineway, fresh frozen meat occupies 36.68% of the main business revenue.
Among Shineway's 11.3 million slaughter hogs, 70 percent is made of cold fresh meat and 30 percent for frozen meat, while 18-20% of total pork is processed into meat products.
Shineway's hog slaughter capacity reaches 14 million.
It plans to slaughter 13.1 million live hogs in 2007, while its subsidiary company Shineway Investment & Development Co., Ltd intends to slaughter 5.25 million hogs.
Several plants are not further expanded.
It is forecast that Shineway Investment & Development Co., Ltd will not greatly improve slaughter amount.
However, as pork price continues to rise, the revenue growth of its cold fresh meat will be at a high level.


Sommaire
 
1 Completion of stock transfer work and implementation of some procedures
2 Pork price rise: a challenge as well as an opportunity
3 Combination of upstream-downstream expansion and horizontal expansion
4 Stable and powerful sales channel: a key for development of cold fresh meat business
5 Network and development of new product guarantee the rapid development of meat products business
6 No plans of group assets injection and stock incentive for now
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