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The report delivers important market data of the actual market development in total and per segment as well as market shares of the Top 30 manufacturers and market forecasts for the following three years. The study is delivered in english. The market for Commercial Fitness Equipment in Western Europe continues to grow. With 3.5% in quantity and 5.1% in value due to an increase in average prices, the growth rates are noticeably moderate, but the development is going in the right direction. As a result of increasing market saturation and rising competition, the Fitness market grew, somewhat conservatively, by 5,1% in 2005. The currently sluggish economic development in most of the Western European countries, which in turn influences private consumption and disposable income, are factors which will prohibit a large increase in the next few years. Nevertheless, there is reason for hope. A healthy lifestyle and physical well-being has never been as important as it is now. At the same time, consumer behaviour trends are changing in such a quick way that Fitness centres are trying to make the newest equipment available to their customers. The replacement cycle of equipment will consequently become shorter. These developments offer ample growth potential for the coming years. The largest commercial fitness market in Europe is Germany, followed by Great Britain and Italy. The European market is dominated by both Technogym and Life Fitness, followed at a distance by Johnson Health Tech. These three manufacturers share 43,4% of the total market volume. |