IntroductionThis report on Coca-Cola forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors.
It looks at the increasingly popular functional drinks segment, which is becoming the center of the company's focus.ScopeHighlightsReasons to PurchaseGain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market