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Datamonitor's Coca-Cola Enterprises, Inc. - SWOT Analysis Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Coca-Cola Enterprises (CCE) is one of the largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshment. The company is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. The company primarily operates in North America. It is headquartered in Atlanta, Georgia and employs about 74,000 people. The company recorded revenues of $19,804 million during the fiscal year ended December 2006, an increase of 5.7% over 2005. The operating loss of the company was $1,495 million during fiscal year 2006, as compared to operating profit of $1,431 million in 2005. The net loss was $1,143 million in fiscal year 2006, as compared to net profit of $514 million in 2005.Scope of the Report- Provides all the crucial company information required for business and competitor intelligence needs- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statementReasons to Purchase- Support sales activities by understanding your customers’ businesses better- Qualify prospective partners and suppliers- Keep fully up to date on your competitors’ business structure, strategy and prospects- Obtain the most up to date company information available |