The UK chocolate confectionery market grew by 4.7% between 2000 and 2001 to reach a value of almost £3.7 billion (US$5.6 billion).
Volumes grew by 6% during the same period.
The market continues to benefit from a high rate of product innovation and marketing support.
The trend towards snacking and eating on the hoof has had an important influence on not only how much confectionery is eaten, but what form it takes, and largely explains why manufacturers have introduced different pack variants and sizes.
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