The Chinese soft drinks market has grown at an astounding pace in recent years, spurred on by the massive levels of foreign investment.
It is expected that the growth of soft drinks market in China will average 6.7% a year from 2000 to 2005.
This is a very comprehensive and analytical report that presents the dynamics of the soft drinks industry of China.
Keeping in perspective the market leader - the Coca Cola Company, this report makes an honest attempt at bringing in focus the size of the industry, its segmentation, the power of the domestic brands and also the projections for the future developments.
The future of the soft drinks industry in China and the future business strategies of Coca Cola for its Chinese operations have also been emphasized.