Research Background2007 is a prosperous year to China fruit juice and beverage industry.
Three parties mainly shared the market, which are domestic famous companies taking Huiyuan and Wahaha as leading brands, Taiwan enterprises, such as Uni-President Group and Dingxin Group, also multinational group, Coca-Cola and Pepsi.
Now domestic market is occupied by some famous brands, i.e, Wahaha, Huiyuan, Nongfu Juices, President Orange juice, Minute Maid orange juice and Qoo.Due to the rising cost of raw material, transportation and packaging, both producers and dealers lost profit.
In addition, current juices and beverage have no special trait, causing shrinking market coverage.
Therefore, the important keys to be the leader in fruit juice and beverage market with fierce competition are to grasp industry development, follow market development trend and search diversity operation.
In this report, it will make an in-depth analysis on 2007 China fruit juice and beverage industry on the basis of policy environment, market demand, material supply, production and sales situation in key regions, research on leading enterprises and competition structure.
Also it will estimate and explore the future trend of 2008 China fruit juice and beverage industry according to the industry development and professional experiences, by which to respond the questions insiders required as followed:1 How will it gain profit in 2008 China fruit juice and beverage industry? 2 How much potential will fruit juice & beverage demand grow further in 2008?3 What is the supply capability in up-stream supply chain in 2008?4 What is the prospect of cost and returns in the processing and marketing process of fruit juice & beverage in 2008?5 What is the development strategy among leading enterprises in China? 6 What is the prospect of fruit juice & s beverage market in China influenced by the factors of policy environment, market demand, material supply as well as cost & returns?Herein we really appreciate relevant departments and associations because of the precious data and information they provide, such as, National Statistics Bureau, China Customs, Ministry of Commerce, National Development Research Center, State Information Center, Ministry of Agriculture, China Beverage Industry Association, China Food Industry Association, National Commercial Information Center and China IRN, relevant newspapers, magazines as well as research parties.
We hope the report will be a great valuable reference for producers, research parties and dealers to learn the industry development and grasp market opportunities as to make future strategies.