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Chilled Foods in China 2006
Market Report, November 2006, 1248 €
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Chilled foods are an increasing reality in China, thanks to high levels of refrigerator ownership in Chinese households these days, the increased number of organized food retail chains having refrigerated display cabinets and the rise in popularity of chilled convenience foods themselves. This report puts figures to the market, including estimates for 2006, including all the usual market breakdowns and trend analysis.REPORT COVERAGEThis report covers the market for chilled foods in the People’s Republic of China. The report covers the following sectors and subsectors: • Chilled Processed FishSmoked fishFish roePickled fish • Chilled Ready MealsSavoury pastriesFresh noodles & saucesPizzasPrepared dishes • Chilled MeatsSausages & salamisCooked meatSliced meatsMeat snacks • Chilled DessertsFruit based yoghurtFlavoured yoghurtPlain yoghurtOther chilled dessertsKEY REPORT FEATURESThis newly updated Access Asia report covers: • An overview of China’s total food and beverage market with sales statistics up to 2006; • Volume & value retail market for chilled food in China, including regional and sector breakdown, up to 2006; • Volume & value chilled food retail sales, including by sector, up to 2006; • Retail pricing trends of chilled food by sector and province up to 2006; • Volume & value forecast chilled food market and by sector sales trends up to 2011; • Marketing & distribution analysis; • Statistical data on wholesale and retail distribution in China; • Profiles of leading companies in China’s chilled food market; • Key contacts & trade events; • Overview of China’s demographics and macroeconomics.EXECUTIVE SUMMARYChina is changing rapidly and so are its tastes. As a consumer society emerges, so new products are appearing with increasing regularity. Chilled foods are among them.Rising average annual incomes, greater ownership of fridges and freezers, increased exposure to western and international cuisines and a greater array of goods in the supermarket are all combining to increase sales of chilled foods in China.Historically, chilled goods have been restricted by the lack of widespread ownership of refrigerators, and the common habit of buying fresh produce on a daily basis, rather than buying weekly and storing at home for later use.The arrival of the fast-food chains, western-style supermarkets, greater awareness of chilled foods and the emergence of a generation both willing and able to try new products has meant that the market for chilled foods has made great strides in China.Additionally, chilled foods are spreading throughout the retail chain with additional chill cabinets in hypermarkets, supermarkets and convenience stores, particularly in the larger, and wealthier, coastal cities.The increasingly busy lifestyles of urban Chinese in particular, has led to an increased demand for convenience foods, such as chilled ready meals. Also, and increasing number of people are finding it difficult to go shopping for food each day, and so more people are now buying foods for use another day, leading to an increased acceptance of refrigerated food use.
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