This Access Asia report covers the market for chilled foods in the People’s Republic of China.
The report covers the following sectors and sub sectors: processed fish, ready meals, chilled meats, chilled desserts, etc.China is changing rapidly and so are its tastes.
As a consumer society emerges, so new products are appearing with increasing regularity.
Chilled foods are among them.
Rising average annual incomes, greater ownership of fridges and freezers, increased exposure to western and international cuisines and a greater array of goods in the supermarket are all combining to increase sales of chilled foods in China.
Historically, chilled goods have been restricted by the lack of widespread ownership of refrigerators, and the common habit of buying fresh produce on a daily basis, rather than buying weekly and storing at home for later use.
The arrival of the fast-food chains, western-style supermarkets, greater awareness of chilled foods and the emergence of a generation both willing and able to try new products has meant that the market for chilled foods has made great strides in China.
The increasingly busy lifestyles of urban Chinese in particular, has led to an increased demand for convenience foods, such as chilled ready meals.
Also, and increasing number of people are finding it difficult to go shopping for food each day, and so more people are now buying foods for use another day, leading to an increased acceptance of refrigerated food use.