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Chilled Food in Turkey to 2010
Market Report, September 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Chilled Food in Turkey.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on 7 categories: Chilled fish/seafood, Fresh pasta, Meat products, Sandwiches/salads, Pizza, Chilled ready meals & Deli food.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.HighlightsThe market for Chilled food in Turkey increased between 2000-2005, growing at an average annual rate of 4.5%.
The leading company in the market in 2005 was Bavaria.
The second-largest player was Schwans with Kilic in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Chilled food markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
ABOUT DATAMONITOR 2
TABLE OF CONTENTS 3
LIST OF TABLES 7
LIST OF FIGURES 19
CHAPTER 1 INTRODUCTION 21
What is this report about? 21
How to use this report 21
Definitions 21
CHAPTER 2 TURKEY CHILLED FOOD 25
2.1 Value 25
2.2 Volume 33
2.3 Market Share 37
2.4 Distribution 41
2.5 Expenditure & consumption per head 42
2.6 ConsumerGraphics 48
CHAPTER 3 TURKEY CHILLED FISH/SEAFOOD 50
3.1 Value 50
3.2 Volume 55
3.3 Market Share 58
3.4 Distribution 60
3.5 Expenditure & consumption per head 61
3.6 ConsumerGraphics 64
CHAPTER 4 TURKEY CHILLED FRESH PASTA 67
4.1 Value 67
4.2 Volume 71
4.3 Market Share 73
4.4 Distribution 75
4.5 Expenditure & consumption per head 76
4.6 ConsumerGraphics 79
CHAPTER 5 TURKEY CHILLED MEAT PRODUCTS 82
5.1 Value 82
5.2 Volume 87
5.3 Market Share 90
5.4 Distribution 92
5.5 Expenditure & consumption per head 93
5.6 ConsumerGraphics 96
CHAPTER 6 TURKEY SANDWICHES/SALADS 99
6.1 Value 99
6.2 Volume 103
6.3 Market Share 105
6.4 Distribution 107
6.5 Expenditure & consumption per head 108
6.6 ConsumerGraphics 111
CHAPTER 7 TURKEY CHILLED PIZZA 114
7.1 Value 114
7.2 Volume 119
7.3 Market Share 122
7.4 Distribution 124
7.5 Expenditure & consumption per head 125
7.6 ConsumerGraphics 128
CHAPTER 8 TURKEY CHILLED READY MEALS 131
8.1 Value 131
8.2 Volume 137
8.3 Market Share 140
8.4 Distribution 142
8.5 Expenditure & consumption per head 143
8.6 ConsumerGraphics 146
CHAPTER 9 TURKEY DELI FOOD 149
9.1 Value 149
9.2 Volume 154
9.3 Market Share 157
9.4 Distribution 159
9.5 Expenditure & consumption per head 160
9.6 ConsumerGraphics 163
CHAPTER 10 TURKEY SOCIOECONOMIC PROFILE 166
10.1 Country Overview 166
10.2 Key Facts 167
10.3 Political Overview 169
10.4 Turkey Economic Overview 170
CHAPTER 11 TURKEY MACROECONOMIC PROFILE 171
11.1 Macroeconomic Indicators 171
CHAPTER 12 RESEARCH METHODOLOGY 177
12.1 Methodology overview 177
12.2 Secondary research 178
12.3 Market modelling 179
12.4 Primary research 180
12.5 Data finalisation 181
12.6 Ongoing research 181
CHAPTER 13 APPENDIX 182
13.1 Future readings 182
13.2 How to contact experts in your industry 182

LIST OF TABLES
Table 1: Chilled food category definitions 22
Table 2: Chilled food distribution channels 23
Table 3: Turkey Chilled food value, 2000-2005 (TRL m, nominal prices) 25
Table 4: Turkey Chilled food value forecast, 2005-2010 (TRL m, nominal prices) 26
Table 5: Turkey Chilled food value, 2000-2005 (TRL m, 2005 prices) 28
Table 6: Turkey Chilled food value forecast, 2005-2010 (TRL m, 2005 prices) 29
Table 7: Turkey Chilled food value, 2000-2005 (US$ m nominal prices) 30
Table 8: Turkey Chilled food value forecast, 2005-2010 (US$ m nominal prices) 31
Table 9: Turkey Chilled food volume, 2000-2005 (Kg m) 33
Table 10: Turkey Chilled food volume forecast, 2005-2010 (Kg m) 34
Table 11: Turkey Chilled food brand share, by value, 2004-2005 (%) 37
Table 12: Turkey Chilled food value, by brand, 2004-2005 (TRL m nominal prices) 38
Table 13: Turkey Chilled food company share, by value, 2004-2005 (%) 39
Table 14: Turkey Chilled food value, by company, 2004-2005 (TRL m nominal prices) 40
Table 15: Turkey Chilled food distribution channels, by value, 2004-2005 (%) 41
Table 16: Turkey Chilled food value, by distribution channel, 2004-2005 (TRL m nominal prices) 41
Table 17: Turkey Chilled food expenditure per head, 2000-2005 (TRL, nominal prices) 42
Table 18: Turkey Chilled food forecast expenditure per head, 2005-2010 (TRL, nominal prices) 43
Table 19: Turkey Chilled food expenditure per head, 2000-2005 (US$ nominal prices) 44
Table 20: Turkey Chilled food forecast expenditure per head, 2005-2010 (US$ nominal prices) 45
Table 21: Turkey Chilled food consumption per head, 2000-2005 (Kg) 46
Table 22: Turkey Chilled food forecast consumption per head, 2005-2010 (Kg) 47
Table 23: Turkey Chilled food value, by age group, 2005 48
Table 24: Turkey Chilled food value, by gender, 2005 48
Table 25: Turkey Chilled food value, by marital status, 2005 49
Table 26: Turkey Chilled food value, by urban/rural residence, 2005 49
Table 27: Turkey Chilled fish/seafood value, 2000-2005 (TRL m, nominal prices) 50
Table 28: Turkey Chilled fish/seafood value forecast, 2005-2010 (TRL m, nominal prices) 50
Table 29: Turkey Chilled fish/seafood value, 2000-2005 (TRL m, 2005 prices) 52
Table 30: Turkey Chilled fish/seafood value forecast, 2005-2010 (TRL m, 2005 prices) 52
Table 31: Turkey Chilled fish/seafood value, 2000-2005 (US$ m nominal prices) 53
Table 32: Turkey Chilled fish/seafood value forecast, 2005-2010 (US$ m nominal prices) 53
Table 33: Turkey Chilled fish/seafood volume, 2000-2005 (Kg m) 55
Table 34: Turkey Chilled fish/seafood volume forecast, 2005-2010 (Kg m) 55
Table 35: Turkey Chilled fish/seafood brand share, by value, 2004-2005 (%) 58
Table 36: Turkey Chilled fish/seafood value, by brand, 2004-2005 (TRL m nominal prices) 58
Table 37: Turkey Chilled fish/seafood company share, by value, 2004-2005 (%) 59
Table 38: Turkey Chilled fish/seafood value, by company, 2004-2005 (TRL m nominal prices) 59
Table 39: Turkey Chilled fish/seafood distribution channels, by value, 2004-2005 (%) 60
Table 40: Turkey Chilled fish/seafood value, by distribution channel, 2004-2005 (TRL m nominal prices) 60
Table 41: Turkey Chilled fish/seafood expenditure per head, 2000-2005 (TRL, nominal prices) 61
Table 42: Turkey Chilled fish/seafood forecast expenditure per head, 2005-2010 (TRL, nominal prices) 61
Table 43: Turkey Chilled fish/seafood expenditure per head, 2000-2005 (US$ nominal prices) 62
Table 44: Turkey Chilled fish/seafood forecast expenditure per head, 2005-2010 (US$ nominal prices) 62
Table 45: Turkey Chilled fish/seafood consumption per head, 2000-2005 (Kg) 63
Table 46: Turkey Chilled fish/seafood forecast consumption per head, 2005-2010 (Kg) 63
Table 47: Turkey Chilled fish/seafood value, by age group, 2005 64
Table 48: Turkey Chilled fish/seafood value, by income group, 2005 64
Table 49: Turkey Chilled fish/seafood value, by gender, 2005 65
Table 50: Turkey Chilled fish/seafood value, by marital status, 2005 65
Table 51: Turkey Chilled fish/seafood value, by size of household, 2005 65
Table 52: Turkey Chilled fish/seafood value, by urban/rural residence, 2005 66
Table 53: Turkey Chilled fresh pasta value, 2000-2005 (TRL m, nominal prices) 67
Table 54: Turkey Chilled fresh pasta value forecast, 2005-2010 (TRL m, nominal prices) 67
Table 55: Turkey Chilled fresh pasta value, 2000-2005 (TRL m, 2005 prices) 69
Table 56: Turkey Chilled fresh pasta value forecast, 2005-2010 (TRL m, 2005 prices) 69
Table 57: Turkey Chilled fresh pasta value, 2000-2005 (US$ m nominal prices) 70
Table 58: Turkey Chilled fresh pasta value forecast, 2005-2010 (US$ m nominal prices) 70
Table 59: Turkey Chilled fresh pasta volume, 2000-2005 (Kg m) 71
Table 60: Turkey Chilled fresh pasta volume forecast, 2005-2010 (Kg m) 71
Table 61: Turkey Chilled fresh pasta brand share, by value, 2004-2005 (%) 73
Table 62: Turkey Chilled fresh pasta value, by brand, 2004-2005 (TRL m nominal prices) 73
Table 63: Turkey Chilled fresh pasta company share, by value, 2004-2005 (%) 74
Table 64: Turkey Chilled fresh pasta value, by company, 2004-2005 (TRL m nominal prices) 74
Table 65: Turkey Chilled fresh pasta distribution channels, by value, 2004-2005 (%) 75
Table 66: Turkey Chilled fresh pasta value, by distribution channel, 2004-2005 (TRL m nominal prices) 75
Table 67: Turkey Chilled fresh pasta expenditure per head, 2000-2005 (TRL, nominal prices) 76
Table 68: Turkey Chilled fresh pasta forecast expenditure per head, 2005-2010 (TRL, nominal prices) 76
Table 69: Turkey Chilled fresh pasta expenditure per head, 2000-2005 (US$ nominal prices) 77
Table 70: Turkey Chilled fresh pasta forecast expenditure per head, 2005-2010 (US$ nominal prices) 77
Table 71: Turkey Chilled fresh pasta consumption per head, 2000-2005 (Kg) 78
Table 72: Turkey Chilled fresh pasta forecast consumption per head, 2005-2010 (Kg) 78
Table 73: Turkey Chilled fresh pasta value, by age group, 2005 79
Table 74: Turkey Chilled fresh pasta value, by income group, 2005 79
Table 75: Turkey Chilled fresh pasta value, by gender, 2005 80
Table 76: Turkey Chilled fresh pasta value, by marital status, 2005 80
Table 77: Turkey Chilled fresh pasta value, by size of household, 2005 80
Table 78: Turkey Chilled fresh pasta value, by urban/rural residence, 2005 81
Table 79: Turkey Chilled meat products value, 2000-2005 (TRL m, nominal prices) 82
Table 80: Turkey Chilled meat products value forecast, 2005-2010 (TRL m, nominal prices) 82
Table 81: Turkey Chilled meat products value, 2000-2005 (TRL m, 2005 prices) 84
Table 82: Turkey Chilled meat products value forecast, 2005-2010 (TRL m, 2005 prices) 84
Table 83: Turkey Chilled meat products value, 2000-2005 (US$ m nominal prices) 85
Table 84: Turkey Chilled meat products value forecast, 2005-2010 (US$ m nominal prices) 85
Table 85: Turkey Chilled meat products volume, 2000-2005 (Kg m) 87
Table 86: Turkey Chilled meat products volume forecast, 2005-2010 (Kg m) 87
Table 87: Turkey Chilled meat products brand share, by value, 2004-2005 (%) 90
Table 88: Turkey Chilled meat products value, by brand, 2004-2005 (TRL m nominal prices) 90
Table 89: Turkey Chilled meat products company share, by value, 2004-2005 (%) 91
Table 90: Turkey Chilled meat products value, by company, 2004-2005 (TRL m nominal prices) 91
Table 91: Turkey Chilled meat products distribution channels, by value, 2004-2005 (%) 92
Table 92: Turkey Chilled meat products value, by distribution channel, 2004-2005 (TRL m nominal prices) 92
Table 93: Turkey Chilled meat products expenditure per head, 2000-2005 (TRL, nominal prices) 93
Table 94: Turkey Chilled meat products forecast expenditure per head, 2005-2010 (TRL, nominal prices) 93
Table 95: Turkey Chilled meat products expenditure per head, 2000-2005 (US$ nominal prices) 94
Table 96: Turkey Chilled meat products forecast expenditure per head, 2005-2010 (US$ nominal prices) 94
Table 97: Turkey Chilled meat products consumption per head, 2000-2005 (Kg) 95
Table 98: Turkey Chilled meat products forecast consumption per head, 2005-2010 (Kg) 95
Table 99: Turkey Chilled meat products value, by age group, 2005 96
Table 100: Turkey Chilled meat products value, by income group, 2005 96
Table 101: Turkey Chilled meat products value, by gender, 2005 97
Table 102: Turkey Chilled meat products value, by marital status, 2005 97
Table 103: Turkey Chilled meat products value, by size of household, 2005 97
Table 104: Turkey Chilled meat products value, by urban/rural residence, 2005 98
Table 105: Turkey Sandwiches/salads value, 2000-2005 (TRL m, nominal prices) 99
Table 106: Turkey Sandwiches/salads value forecast, 2005-2010 (TRL m, nominal prices) 99
Table 107: Turkey Sandwiches/salads value, 2000-2005 (TRL m, 2005 prices) 101
Table 108: Turkey Sandwiches/salads value forecast, 2005-2010 (TRL m, 2005 prices) 101
Table 109: Turkey Sandwiches/salads value, 2000-2005 (US$ m nominal prices) 102
Table 110: Turkey Sandwiches/salads value forecast, 2005-2010 (US$ m nominal prices) 102
Table 111: Turkey Sandwiches/salads volume, 2000-2005 (Kg m) 103
Table 112: Turkey Sandwiches/salads volume forecast, 2005-2010 (Kg m) 103
Table 113: Turkey Sandwiches/salads brand share, by value, 2004-2005 (%) 105
Table 114: Turkey Sandwiches/salads value, by brand, 2004-2005 (TRL m nominal prices) 105
Table 115: Turkey Sandwiches/salads company share, by value, 2004-2005 (%) 106
Table 116: Turkey Sandwiches/salads value, by company, 2004-2005 (TRL m nominal prices) 106
Table 117: Turkey Sandwiches/salads distribution channels, by value, 2004-2005 (%) 107
Table 118: Turkey Sandwiches/salads value, by distribution channel, 2004-2005 (TRL m nominal prices) 107
Table 119: Turkey Sandwiches/salads expenditure per head, 2000-2005 (TRL, nominal prices) 108
Table 120: Turkey Sandwiches/salads forecast expenditure per head, 2005-2010 (TRL, nominal prices) 108
Table 121: Turkey Sandwiches/salads expenditure per head, 2000-2005 (US$ nominal prices) 109
Table 122: Turkey Sandwiches/salads forecast expenditure per head, 2005-2010 (US$ nominal prices) 109
Table 123: Turkey Sandwiches/salads consumption per head, 2000-2005 (Kg) 110
Table 124: Turkey Sandwiches/salads forecast consumption per head, 2005-2010 (Kg) 110
Table 125: Turkey Sandwiches/salads value, by age group, 2005 111
Table 126: Turkey Sandwiches/salads value, by income group, 2005 111
Table 127: Turkey Sandwiches/salads value, by gender, 2005 112
Table 128: Turkey Sandwiches/salads value, by marital status, 2005 112
Table 129: Turkey Sandwiches/salads value, by size of household, 2005 112
Table 130: Turkey Sandwiches/salads value, by urban/rural residence, 2005 113
Table 131: Turkey Chilled pizza value, 2000-2005 (TRL m, nominal prices) 114
Table 132: Turkey Chilled pizza value forecast, 2005-2010 (TRL m, nominal prices) 114
Table 133: Turkey Chilled pizza value, 2000-2005 (TRL m, 2005 prices) 116
Table 134: Turkey Chilled pizza value forecast, 2005-2010 (TRL m, 2005 prices) 116
Table 135: Turkey Chilled pizza value, 2000-2005 (US$ m nominal prices) 117
Table 136: Turkey Chilled pizza value forecast, 2005-2010 (US$ m nominal prices) 117
Table 137: Turkey Chilled pizza volume, 2000-2005 (Kg m) 119
Table 138: Turkey Chilled pizza volume forecast, 2005-2010 (Kg m) 119
Table 139: Turkey Chilled pizza brand share, by value, 2004-2005 (%) 122
Table 140: Turkey Chilled pizza value, by brand, 2004-2005 (TRL m nominal prices) 122
Table 141: Turkey Chilled pizza company share, by value, 2004-2005 (%) 123
Table 142: Turkey Chilled pizza value, by company, 2004-2005 (TRL m nominal prices) 123
Table 143: Turkey Chilled pizza distribution channels, by value, 2004-2005 (%) 124
Table 144: Turkey Chilled pizza value, by distribution channel, 2004-2005 (TRL m nominal price) 124
Table 145: Turkey Chilled pizza expenditure per head, 2000-2005 (TRL, nominal prices) 125
Table 146: Turkey Chilled pizza forecast expenditure per head, 2005-2010 (TRL, nominal prices) 125
Table 147: Turkey Chilled pizza expenditure per head, 2000-2005 (US$ nominal prices) 126
Table 148: Turkey Chilled pizza forecast expenditure per head, 2005-2010 (US$ nominal prices) 126
Table 149: Turkey Chilled pizza consumption per head, 2000-2005 (Kg) 127
Table 150: Turkey Chilled pizza forecast consumption per head, 2005-2010 (Kg) 127
Table 151: Turkey Chilled pizza value, by age group, 2005 128
Table 152: Turkey Chilled pizza value, by income group, 2005 128
Table 153: Turkey Chilled pizza value, by gender, 2005 129
Table 154: Turkey Chilled pizza value, by marital status, 2005 129
Table 155: Turkey Chilled pizza value, by size of household, 2005 129
Table 156: Turkey Chilled pizza value, by urban/rural residence, 2005 130
Table 157: Turkey Chilled ready meals value, 2000-2005 (TRL m, nominal prices) 131
Table 158: Turkey Chilled ready meals value forecast, 2005-2010 (TRL m, nominal prices) 132
Table 159: Turkey Chilled ready meals value, 2000-2005 (TRL m, 2005 prices) 134
Table 160: Turkey Chilled ready meals value forecast, 2005-2010 (TRL m, 2005 prices) 134
Table 161: Turkey Chilled ready meals value, 2000-2005 (US$ m nominal prices) 135
Table 162: Turkey Chilled ready meals value forecast, 2005-2010 (US$ m nominal prices) 135
Table 163: Turkey Chilled ready meals volume, 2000-2005 (Kg m) 137
Table 164: Turkey Chilled ready meals volume forecast, 2005-2010 (Kg m) 137
Table 165: Turkey Chilled ready meals brand share, by value, 2004-2005 (%) 140
Table 166: Turkey Chilled ready meals value, by brand, 2004-2005 (TRL m nominal prices) 140
Table 167: Turkey Chilled ready meals company share, by value, 2004-2005 (%) 141
Table 168: Turkey Chilled ready meals value, by company, 2004-2005 (TRL m nominal prices) 141
Table 169: Turkey Chilled ready meals distribution channels, by value, 2004-2005 (%) 142
Table 170: Turkey Chilled ready meals value, by distribution channel, 2004-2005 (TRL m nominal price) 142
Table 171: Turkey Chilled ready meals expenditure per head, 2000-2005 (TRL, nominal prices) 143
Table 172: Turkey Chilled ready meals forecast expenditure per head, 2005-2010 (TRL, nominal prices) 143
Table 173: Turkey Chilled ready meals expenditure per head, 2000-2005 (US$ nominal prices) 144
Table 174: Turkey Chilled ready meals forecast expenditure per head, 2005-2010 (US$ nominal prices) 144
Table 175: Turkey Chilled ready meals consumption per head, 2000-2005 (Kg) 145
Table 176: Turkey Chilled ready meals forecast consumption per head, 2005-2010 (Kg) 145
Table 177: Turkey Chilled ready meals value, by age group, 2005 146
Table 178: Turkey Chilled ready meals value, by income group, 2005 146
Table 179: Turkey Chilled ready meals value, by gender, 2005 147
Table 180: Turkey Chilled ready meals value, by marital status, 2005 147
Table 181: Turkey Chilled ready meals value, by size of household, 2005 147
Table 182: Turkey Chilled ready meals value, by urban/rural residence, 2005 148
Table 183: Turkey Deli food value, 2000-2005 (TRL m, nominal prices) 149
Table 184: Turkey Deli food value forecast, 2005-2010 (TRL m, nominal prices) 149
Table 185: Turkey Deli food value, 2000-2005 (TRL m, 2005 prices) 151
Table 186: Turkey Deli food value forecast, 2005-2010 (TRL m, 2005 prices) 151
Table 187: Turkey Deli food value, 2000-2005 (US$ m nominal prices) 152
Table 188: Turkey Deli food value forecast, 2005-2010 (US$ m nominal prices) 152
Table 189: Turkey Deli food volume, 2000-2005 (Kg m) 154
Table 190: Turkey Deli food volume forecast, 2005-2010 (Kg m) 154
Table 191: Turkey Deli food brand share, by value, 2004-2005 (%) 157
Table 192: Turkey Deli food value, by brand, 2004-2005 (TRL m nominal prices) 157
Table 193: Turkey Deli food company share, by value, 2004-2005 (%) 158
Table 194: Turkey Deli food value, by company, 2004-2005 (TRL m nominal prices) 158
Table 195: Turkey Deli food distribution channels, by value, 2004-2005 (%) 159
Table 196: Turkey Deli food value, by distribution channel, 2004-2005 (TRL m nominal price) 159
Table 197: Turkey Deli food expenditure per head, 2000-2005 (TRL, nominal prices) 160
Table 198: Turkey Deli food forecast expenditure per head, 2005-2010 (TRL, nominal prices) 160
Table 199: Turkey Deli food expenditure per head, 2000-2005 (US$ nominal prices) 161
Table 200: Turkey Deli food forecast expenditure per head, 2005-2010 (US$ nominal prices) 161
Table 201: Turkey Deli food consumption per head, 2000-2005 (Kg) 162
Table 202: Turkey Deli food forecast consumption per head, 2005-2010 (Kg) 162
Table 203: Turkey Deli food value, by age group, 2005 163
Table 204: Turkey Deli food value, by income group, 2005 163
Table 205: Turkey Deli food value, by gender, 2005 164
Table 206: Turkey Deli food value, by marital status, 2005 164
Table 207: Turkey Deli food value, by size of household, 2005 164
Table 208: Turkey Deli food value, by urban/rural residence, 2005 165
Table 209: Turkey Key Facts 167
Table 210: Turkey population, by age group, 2000-2005 (millions) 171
Table 211: Turkey population forecast, by age group, 2005-2010 (millions) 172
Table 212: Turkey population, by gender, 2000-2005 (millions) 172
Table 213: Turkey population forecast, by gender, 2005-2010 (millions) 173
Table 214: Turkey real GDP, 2000-2005 (TRL bn, 2005 prices) 173
Table 215: Turkey real GDP forecast, 2005-2010 (TRL bn, 2005 prices) 174
Table 216: Turkey nominal GDP, 2000-2005 (TRL bn, nominal prices) 174
Table 217: Turkey nominal GDP forecast, 2005-2010 (TRL bn, nominal prices) 174
Table 218: Turkey real GDP, 2000-2005 (US$ bn, 2005 prices) 175
Table 219: Turkey real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 175
Table 220: Turkey consumer price index, 2000-2005 (2000=100) 175
Table 221: Turkey consumer price index, 2005-2010 (2000=100) 176
Table 222: Turkey exchange rate, 2000-2005 176


LIST OF FIGURES
Figure 1: Turkey Chilled food value & value forecast, 2000-2010 (TRL m, nominal prices) 27
Figure 2: Turkey Chilled food category growth comparison, by value, 2000-2010 32
Figure 3: Turkey Chilled food volume & volume forecast, 2000-2010 (Kg m) 35
Figure 4: Turkey Chilled food category growth comparison, by volume, 2000-2010 36
Figure 5: Turkey Chilled fish/seafood value & value forecast, 2000-2010 (TRL m, nominal prices) 51
Figure 6: Turkey Chilled fish/seafood segment growth comparison, by value, 2000-2010 54
Figure 7: Turkey Chilled fish/seafood volume & volume forecast, 2000-2010 (Kg m) 56
Figure 8: Turkey Chilled fish/seafood category growth comparison, by volume, 2000-2010 57
Figure 9: Turkey Chilled fresh pasta value & value forecast, 2000-2010 (TRL m, nominal prices) 68
Figure 10: Turkey Chilled fresh pasta volume & volume forecast, 2000-2010 (Kg m) 72
Figure 11: Turkey Chilled meat products value & value forecast, 2000-2010 (TRL m, nominal prices) 83
Figure 12: Turkey Chilled meat products segment growth comparison, by value, 2000-2010 86
Figure 13: Turkey Chilled meat products volume & volume forecast, 2000-2010 (Kg m) 88
Figure 14: Turkey Chilled meat products category growth comparison, by volume, 2000-2010 89
Figure 15: Turkey Sandwiches/salads value & value forecast, 2000-2010 (TRL m, nominal prices) 100
Figure 16: Turkey Sandwiches/salads volume & volume forecast, 2000-2010 (Kg m) 104
Figure 17: Turkey Chilled pizza value & value forecast, 2000-2010 (TRL m, nominal prices) 115
Figure 18: Turkey Chilled pizza segment growth comparison, by value, 2000-2010 118
Figure 19: Turkey Chilled pizza volume & volume forecast, 2000-2010 (Kg m) 120
Figure 20: Turkey Chilled pizza category growth comparison, by volume, 2000-2010 121
Figure 21: Turkey Chilled ready meals value & value forecast, 2000-2010 (TRL m, nominal prices) 133
Figure 22: Turkey Chilled ready meals segment growth comparison, by value, 2000-2010 136
Figure 23: Turkey Chilled ready meals volume & volume forecast, 2000-2010 (Kg m) 138
Figure 24: Turkey Chilled ready meals category growth comparison, by volume, 2000-2010 139
Figure 25: Turkey Deli food value & value forecast, 2000-2010 (TRL m, nominal prices) 150
Figure 26: Turkey Deli food segment growth comparison, by value, 2000-2010 153
Figure 27: Turkey Deli food volume & volume forecast, 2000-2010 (Kg m) 155
Figure 28: Turkey Deli food category growth comparison, by volume, 2000-2010 156
Figure 29: Map of Turkey 168
Figure 30: Annual data review process 178

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