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Cat Care in Portugal to 2011
Market Report, June 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Cat Care in Portugal.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2006 and full forecasts to 2011.ScopeContains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by categories.HighlightsThe market for Cat Care in Portugal increased between 2001-2006, growing at an average annual rate of 3.8%.
The leading company in the market in 2006 was Nestle S.A.
The second-largest player was Mars, Inc.
with PetEmotions in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Cat Care markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.


Sommaire
 
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 PORTUGAL CAT CARE - MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 30
Expenditure & consumption per head 33
Chapter 4 LEADING COMPANY PROFILES 37
NESTLE S.A. 37
Mars, Inc. 40
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Value Analysis, US$ 2001-2006 45
Value Analysis, US$ 2006-2011 46
Volume Analysis, 2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand Share Analysis 52
Expenditure & consumption per head 55
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 58
Value Analysis, 2001-2006 58
Value Analysis, 2006-2011 59
Value Analysis, US$ 2001-2006 61
Value Analysis, US$ 2006-2011 62
Volume Analysis, 2001-2006 63
Volume Analysis, 2006-2011 64
Company and Brand Share Analysis 66
Expenditure & consumption per head 68
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 71
Value Analysis, 2001-2006 71
Value Analysis, 2006-2011 72
Value Analysis, US$ 2001-2006 74
Value Analysis, US$ 2006-2011 75
Volume Analysis, 2001-2006 76
Volume Analysis, 2006-2011 77
Company and Brand Share Analysis 79
Expenditure & consumption per head 81
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 84
Value Analysis, 2001-2006 84
Value Analysis, 2006-2011 85
Value Analysis, US$ 2001-2006 87
Value Analysis, US$ 2006-2011 88
Volume Analysis, 2001-2006 90
Volume Analysis, 2006-2011 91
Company and Brand Share Analysis 94
Expenditure & consumption per head 96
Chapter 9 COUNTRY COMPARISON 99
Value 99
Volume 103
Market Share 107
Chapter 10 NEW PRODUCT DEVELOPMENT 108
Product launches over time 108
Recent product launches 111
Chapter 11 Portugal SOCIOECONOMIC PROFILE 112
Country Overview 112
Key Facts 113
Political Overview 114
Portugal Economic Overview 115
Chapter 12 Portugal MACROECONOMIC PROFILE 116
Macroeconomic Indicators 116
Chapter 13 RESEARCH METHODOLOGY 123
Methodology overview 123
Secondary research 124
Market modelling 125
Primary research 126
Data finalisation 126
Ongoing research 127
Chapter 14 APPENDIX 128
Future readings 128
How to contact experts in your industry 128


LIST OF FIGURES
Figure 1: Portugal Cat Care value & value forecast, 2001-2011 (EUR m, nominal prices) 22
Figure 2: Portugal Cat Care category growth comparison, by value, 2001-2011 25
Figure 3: Portugal Cat Care volume & volume forecast, 2001-2011 (Kg m) 28
Figure 4: Portugal Cat Care category growth comparison, by volume, 2001-2011 29
Figure 5: Portugal Cat Care company share, by value, 2005-2006 (%) 31
Figure 6: Portugal Cat food value & value forecast, 2001-2011 (EUR m, nominal prices) 44
Figure 7: Portugal Cat food category growth comparison, by value, 2001-2011 47
Figure 8: Portugal Cat food volume & volume forecast, 2001-2011 (Kg m) 50
Figure 9: Portugal Cat food category growth comparison, by volume, 2001-2011 51
Figure 10: Portugal Cat food company share, by value, 2005-2006 (%) 53
Figure 11: Portugal Cat litter value & value forecast, 2001-2011 (EUR m, nominal prices) 60
Figure 12: Portugal Cat litter volume & volume forecast, 2001-2011 (Kg m) 65
Figure 13: Portugal Cat toys value & value forecast, 2001-2011 (EUR m, nominal prices) 73
Figure 14: Portugal Cat toys volume & volume forecast, 2001-2011 (Kg m) 78
Figure 15: Portugal Cat treats & milk value & value forecast, 2001-2011 (EUR m, nominal prices) 86
Figure 16: Portugal Cat treats & milk category growth comparison, by value, 2001-2011 89
Figure 17: Portugal Cat treats & milk volume & volume forecast, 2001-2011 (Kg m) 92
Figure 18: Portugal Cat treats & milk category growth comparison, by volume, 2001-2011 93
Figure 19: Global Cat Care market split (value terms, 2006) – Top 5 countries 100
Figure 20: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 102
Figure 21: Global Cat Care market split (volume terms, 2006) – Top 5 countries 103
Figure 22: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 106
Figure 23: Map of Portugal 113
Figure 24: Annual data review process 124


LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Portugal Cat Care value, 2001-2006 (EUR m, nominal prices) 20
Table 3: Portugal Cat Care value forecast, 2006-2011 (EUR m, nominal prices) 21
Table 4: Portugal Cat Care value, 2001-2006 (US$ m nominal prices) 23
Table 5: Portugal Cat Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Portugal Cat Care volume, 2001-2006 (Kg\Units\Liters m) 26
Table 7: Portugal Cat Care volume forecast, 2006-2011 (Kg\Units\Liters m) 27
Table 8: Portugal Cat Care brand share, by value, 2005-2006 (%) 30
Table 9: Portugal Cat Care value, by brand 2005-2006 (EUR m nominal prices) 30
Table 10: Portugal Cat Care company share by value, 2005-2006 (%) 32
Table 11: Portugal Cat Care value, by company, 2005-2006 (EUR m nominal prices) 32
Table 12: Portugal Cat Care expenditure per head, 2001-2006 (EUR, nominal prices) 33
Table 13: Portugal Cat Care forecast expenditure per head, 2006-2011 (EUR, nominal prices) 34
Table 14: Portugal Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 34
Table 15: Portugal Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 35
Table 16: Portugal Cat Care consumption per head, 2001-2006 (Kg\Units\Liters) 35
Table 17: Portugal Cat Care forecast consumption per head, 2006-2011 (Kg\Units\Liters) 36
Table 18: Nestle S.A. Key Facts 37
Table 19: Mars, Inc. Key Facts 40
Table 20: Portugal Cat food value, 2001-2006 (EUR m, nominal prices) 42
Table 21: Portugal Cat food value forecast, 2006-2011 (EUR m, nominal prices) 43
Table 22: Portugal Cat food value, 2001-2006 (US$ m nominal prices) 45
Table 23: Portugal Cat food value forecast, 2006-2011 (US$ m nominal prices) 46
Table 24: Portugal Cat food volume, 2001-2006 (Kg m) 48
Table 25: Portugal Cat food volume forecast, 2006-2011 (Kg m) 49
Table 26: Portugal Cat food brand share, by value, 2005-2006 (%) 52
Table 27: Portugal Cat food value, by brand 2005-2006 (EUR m nominal prices) 52
Table 28: Portugal Cat food company share by value, 2005-2006 (%) 54
Table 29: Portugal Cat food value, by company, 2005-2006 (EUR m nominal prices) 54
Table 30: Portugal Cat food expenditure per head, 2001-2006 (EUR, nominal prices) 55
Table 31: Portugal Cat food forecast expenditure per head, 2006-2011 (EUR, nominal prices) 55
Table 32: Portugal Cat food expenditure per head, 2001-2006 (US$ nominal prices) 56
Table 33: Portugal Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 56
Table 34: Portugal Cat food consumption per head, 2001-2006 (Kg) 57
Table 35: Portugal Cat food forecast consumption per head, 2006-2011 (Kg) 57
Table 36: Portugal Cat litter value, 2001-2006 (EUR m, nominal prices) 58
Table 37: Portugal Cat litter value forecast, 2006-2011 (EUR m, nominal prices) 59
Table 38: Portugal Cat litter value, 2001-2006 (US$ m nominal prices) 61
Table 39: Portugal Cat litter value forecast, 2006-2011 (US$ m nominal prices) 62
Table 40: Portugal Cat litter volume, 2001-2006 (Kg m) 63
Table 41: Portugal Cat litter volume forecast, 2006-2011 (Kg m) 64
Table 42: Portugal Cat litter brand share, by value, 2005-2006 (%) 66
Table 43: Portugal Cat litter value, by brand 2005-2006 (EUR m nominal prices) 66
Table 44: Portugal Cat litter company share by value, 2005-2006 (%) 67
Table 45: Portugal Cat litter value, by company, 2005-2006 (EUR m nominal prices) 67
Table 46: Portugal Cat litter expenditure per head, 2001-2006 (EUR, nominal prices) 68
Table 47: Portugal Cat litter forecast expenditure per head, 2006-2011 (EUR, nominal prices) 68
Table 48: Portugal Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 69
Table 49: Portugal Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 69
Table 50: Portugal Cat litter consumption per head, 2001-2006 (Kg) 70
Table 51: Portugal Cat litter forecast consumption per head, 2006-2011 (Kg) 70
Table 52: Portugal Cat toys value, 2001-2006 (EUR m, nominal prices) 71
Table 53: Portugal Cat toys value forecast, 2006-2011 (EUR m, nominal prices) 72
Table 54: Portugal Cat toys value, 2001-2006 (US$ m nominal prices) 74
Table 55: Portugal Cat toys value forecast, 2006-2011 (US$ m nominal prices) 75
Table 56: Portugal Cat toys volume, 2001-2006 (Units m) 76
Table 57: Portugal Cat toys volume forecast, 2006-2011 (Units m) 77
Table 58: Portugal Cat toys brand share, by value, 2005-2006 (%) 79
Table 59: Portugal Cat toys value, by brand 2005-2006 (EUR m nominal prices) 79
Table 60: Portugal Cat toys company share by value, 2005-2006 (%) 80
Table 61: Portugal Cat toys value, by company, 2005-2006 (EUR m nominal prices) 80
Table 62: Portugal Cat toys expenditure per head, 2001-2006 (EUR, nominal prices) 81
Table 63: Portugal Cat toys forecast expenditure per head, 2006-2011 (EUR, nominal prices) 81
Table 64: Portugal Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 82
Table 65: Portugal Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 82
Table 66: Portugal Cat toys consumption per head, 2001-2006 (Units) 83
Table 67: Portugal Cat toys forecast consumption per head, 2006-2011 (Units) 83
Table 68: Portugal Cat treats & milk value, 2001-2006 (EUR m, nominal prices) 84
Table 69: Portugal Cat treats & milk value forecast, 2006-2011 (EUR m, nominal prices) 85
Table 70: Portugal Cat treats & milk value, 2001-2006 (US$ m nominal prices) 87
Table 71: Portugal Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 88
Table 72: Portugal Cat treats & milk volume, 2001-2006 (Kg\Liters m) 90
Table 73: Portugal Cat treats & milk volume forecast, 2006-2011 (Kg\Liters m) 91
Table 74: Portugal Cat treats & milk brand share, by value, 2005-2006 (%) 94
Table 75: Portugal Cat treats & milk value, by brand 2005-2006 (EUR m nominal prices) 94
Table 76: Portugal Cat treats & milk company share by value, 2005-2006 (%) 95
Table 77: Portugal Cat treats & milk value, by company, 2005-2006 (EUR m nominal prices) 95
Table 78: Portugal Cat treats & milk expenditure per head, 2001-2006 (EUR, nominal prices) 96
Table 79: Portugal Cat treats & milk forecast expenditure per head, 2006-2011 (EUR, nominal prices) 96
Table 80: Portugal Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 97
Table 81: Portugal Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 97
Table 82: Portugal Cat treats & milk consumption per head, 2001-2006 (Kg\Liters) 98
Table 83: Portugal Cat treats & milk forecast consumption per head, 2006-2011 (Kg\Liters) 98
Table 84: Global Cat Care market value, 2006 99
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 102
Table 86: Global Cat Care market volume, 2006 103
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 106
Table 88: Leading players - Top 5 countries 107
Table 89: Portugal Cat Food new product launches (reports) and SKUs, by company (Top 5 companies), 2006 108
Table 90: Portugal Cat Food new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 109
Table 91: Portugal Cat Food new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 109
Table 92: Portugal Cat Food new product launches (reports), by Package tags or Claims (Top 10 claims) , 2006 110
Table 93: Portugal Cat Food new product launches (reports) - Recent 5 launches 111
Table 94: Portugal Key Facts 113
Table 95: Portugal population, by age group, 2000-2005 (millions) 116
Table 96: Portugal population forecast, by age group, 2005-2010 (millions) 117
Table 97: Portugal population, by gender, 2000-2005 (millions) 117
Table 98: Portugal population forecast, by gender, 2005-2010 (millions) 118
Table 99: Portugal real GDP, 2000-2005 (EUR bn, 2005 prices) 118
Table 100: Portugal real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 119
Table 101: Portugal nominal GDP, 2000-2005 (EUR bn, nominal prices) 119
Table 102: Portugal real GDP, 2000-2005 (US$ bn, 2005 prices) 120
Table 103: Portugal real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 120
Table 104: Portugal consumer price index, 2000-2005 (2000=100) 121
Table 105: Portugal consumer price index, 2005-2010 (2000=100) 121
Table 106: Portugal exchange rate, 2000-2005 122

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