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Cat Care in Poland to 2011
Market Report, September 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Cat Care in Poland.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2006 and full forecasts to 2011.ScopeContains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by categories.HighlightsThe market for Cat Care in Poland increased between 2001-2006, growing at an average annual rate of 5.8%.
The leading company in the market in 2006 was Mars, Inc.
The second-largest player was Nestle S.A.
with Jeronimo Martins Dystrybucja S.A.
in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Cat Care markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 POLAND CAT CARE - MARKET OVERVIEW 18
Value Analysis, 2001-2006 18
Value Analysis, 2006-2011 19
Value Analysis, US$ 2001-2006 21
Value Analysis, US$ 2006-2011 22
Volume Analysis, 2001-2006 24
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 28
Expenditure & consumption per head 31
Chapter 4 LEADING COMPANY PROFILES 35
Mars, Inc. 35
NESTLE S.A. 37
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 40
Value Analysis, 2001-2006 40
Value Analysis, 2006-2011 41
Value Analysis, US$ 2001-2006 43
Value Analysis, US$ 2006-2011 44
Volume Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share Analysis 49
Expenditure & consumption per head 52
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 55
Value Analysis, 2001-2006 55
Value Analysis, 2006-2011 56
Value Analysis, US$ 2001-2006 58
Value Analysis, US$ 2006-2011 59
Volume Analysis, 2001-2006 60
Volume Analysis, 2006-2011 61
Company and Brand Share Analysis 63
Expenditure & consumption per head 65
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 68
Value Analysis, 2001-2006 68
Value Analysis, 2006-2011 69
Value Analysis, US$ 2001-2006 71
Value Analysis, US$ 2006-2011 72
Volume Analysis, 2001-2006 73
Volume Analysis, 2006-2011 74
Company and Brand Share Analysis 76
Expenditure & consumption per head 78
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 81
Value Analysis, 2001-2006 81
Value Analysis, 2006-2011 82
Value Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 85
Volume Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company and Brand Share Analysis 90
Expenditure & consumption per head 92
Chapter 9 COUNTRY COMPARISON 95
Value 95
Volume 99
Market Share 102
Chapter 10 NEW PRODUCT DEVELOPMENT 103
Product launches over time 103
Recent product launches 104
Chapter 11 POLAND SOCIOECONOMIC PROFILE 105
Country Overview 105
Key Facts 106
Political Overview 107
Poland Economic Overview 108
Chapter 12 POLAND MACROECONOMIC PROFILE 109
Macroeconomic Indicators 109
Chapter 13 RESEARCH METHODOLOGY 115
Methodology overview 115
Secondary research 116
Market modelling 117
Primary research 118
Data finalisation 118
Ongoing research 119
Chapter 14 APPENDIX 120
Future readings 120
How to contact experts in your industry 120


LIST OF FIGURES
Figure 1: Poland Cat Care value & value forecast, 2001-2011 (PLN m, nominal prices) 20
Figure 2: Poland Cat Care category growth comparison, by value, 2001-2011 23
Figure 3: Poland Cat Care volume & volume forecast, 2001-2011 (Kg/Liters/Units m) 27
Figure 4: Poland Cat Care category growth comparison, by volume, 2001-2011 27
Figure 5: Poland Cat Care company share, by value, 2005-2006 (%) 29
Figure 6: Poland Cat food value & value forecast, 2001-2011 (PLN m, nominal prices) 42
Figure 7: Poland Cat food category growth comparison, by value, 2001-2011 45
Figure 8: Poland Cat food volume & volume forecast, 2001-2011 (Kg m) 48
Figure 9: Poland Cat food category growth comparison, by volume, 2001-2011 48
Figure 10: Poland Cat food company share, by value, 2005-2006 (%) 50
Figure 11: Poland Cat litter value & value forecast, 2001-2011 (PLN m, nominal prices) 57
Figure 12: Poland Cat litter volume & volume forecast, 2001-2011 (Kg m) 62
Figure 13: Poland Cat toys value & value forecast, 2001-2011 (PLN m, nominal prices) 70
Figure 14: Poland Cat toys volume & volume forecast, 2001-2011 (Units m) 75
Figure 15: Poland Cat treats & milk value & value forecast, 2001-2011 (PLN m, nominal prices) 83
Figure 16: Poland Cat treats & milk category growth comparison, by value, 2001-2011 86
Figure 17: Poland Cat treats & milk volume & volume forecast, 2001-2011 (Kg/Liters m) 89
Figure 18: Poland Cat treats & milk category growth comparison, by volume, 2001-2011 89
Figure 19: Global Cat Care market split (value terms, 2006) – Top 5 countries 96
Figure 20: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 98
Figure 21: Global Cat Care market split (volume terms, 2006) – Top 5 countries 99
Figure 22: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 101
Figure 23: Map of Poland 106
Figure 24: Annual data review process 115


LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Poland Cat Care value, 2001-2006 (PLN m, nominal prices) 18
Table 3: Poland Cat Care value forecast, 2006-2011 (PLN m, nominal prices) 19
Table 4: Poland Cat Care value, 2001-2006 (US$ m nominal prices) 21
Table 5: Poland Cat Care value forecast, 2006-2011 (US$ m nominal prices) 22
Table 6: Poland Cat Care volume, 2001-2006 (Kg/Liters/Units m) 25
Table 7: Poland Cat Care volume forecast, 2006-2011 (Kg/Liters/Units m) 26
Table 8: Poland Cat Care brand share, by value, 2005-2006 (%) 28
Table 9: Poland Cat Care value, by brand 2005-2006 (PLN m nominal prices) 28
Table 10: Poland Cat Care company share by value, 2005-2006 (%) 30
Table 11: Poland Cat Care value, by company, 2005-2006 (PLN m nominal prices) 30
Table 12: Poland Cat Care expenditure per head, 2001-2006 (PLN, nominal prices) 31
Table 13: Poland Cat Care forecast expenditure per head, 2006-2011 (PLN, nominal prices) 32
Table 14: Poland Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 33
Table 15: Poland Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 33
Table 16: Poland Cat Care consumption per head, 2001-2006 (Kg/Liters/Units) 34
Table 17: Poland Cat Care forecast consumption per head, 2006-2011 (Kg/Liters/Units) 34
Table 18: Mars, Inc. Key Facts 35
Table 19: Nestle S.A. Key Facts 37
Table 20: Poland Cat food value, 2001-2006 (PLN m, nominal prices) 40
Table 21: Poland Cat food value forecast, 2006-2011 (PLN m, nominal prices) 41
Table 22: Poland Cat food value, 2001-2006 (US$ m nominal prices) 43
Table 23: Poland Cat food value forecast, 2006-2011 (US$ m nominal prices) 44
Table 24: Poland Cat food volume, 2001-2006 (Kg m) 46
Table 25: Poland Cat food volume forecast, 2006-2011 (Kg m) 47
Table 26: Poland Cat food brand share, by value, 2005-2006 (%) 49
Table 27: Poland Cat food value, by brand 2005-2006 (PLN m nominal prices) 49
Table 28: Poland Cat food company share by value, 2005-2006 (%) 51
Table 29: Poland Cat food value, by company, 2005-2006 (PLN m nominal prices) 51
Table 30: Poland Cat food expenditure per head, 2001-2006 (PLN, nominal prices) 52
Table 31: Poland Cat food forecast expenditure per head, 2006-2011 (PLN, nominal prices) 52
Table 32: Poland Cat food expenditure per head, 2001-2006 (US$ nominal prices) 53
Table 33: Poland Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 53
Table 34: Poland Cat food consumption per head, 2001-2006 (Kg) 54
Table 35: Poland Cat food forecast consumption per head, 2006-2011 (Kg) 54
Table 36: Poland Cat litter value, 2001-2006 (PLN m, nominal prices) 55
Table 37: Poland Cat litter value forecast, 2006-2011 (PLN m, nominal prices) 56
Table 38: Poland Cat litter value, 2001-2006 (US$ m nominal prices) 58
Table 39: Poland Cat litter value forecast, 2006-2011 (US$ m nominal prices) 59
Table 40: Poland Cat litter volume, 2001-2006 (Kg m) 60
Table 41: Poland Cat litter volume forecast, 2006-2011 (Kg m) 61
Table 42: Poland Cat litter brand share, by value, 2005-2006 (%) 63
Table 43: Poland Cat litter value, by brand 2005-2006 (PLN m nominal prices) 63
Table 44: Poland Cat litter company share by value, 2005-2006 (%) 64
Table 45: Poland Cat litter value, by company, 2005-2006 (PLN m nominal prices) 64
Table 46: Poland Cat litter expenditure per head, 2001-2006 (PLN, nominal prices) 65
Table 47: Poland Cat litter forecast expenditure per head, 2006-2011 (PLN, nominal prices) 65
Table 48: Poland Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 66
Table 49: Poland Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 66
Table 50: Poland Cat litter consumption per head, 2001-2006 (Kg) 67
Table 51: Poland Cat litter forecast consumption per head, 2006-2011 (Kg) 67
Table 52: Poland Cat toys value, 2001-2006 (PLN m, nominal prices) 68
Table 53: Poland Cat toys value forecast, 2006-2011 (PLN m, nominal prices) 69
Table 54: Poland Cat toys value, 2001-2006 (US$ m nominal prices) 71
Table 55: Poland Cat toys value forecast, 2006-2011 (US$ m nominal prices) 72
Table 56: Poland Cat toys volume, 2001-2006 (Units m) 73
Table 57: Poland Cat toys volume forecast, 2006-2011 (Units m) 74
Table 58: Poland Cat toys brand share, by value, 2005-2006 (%) 76
Table 59: Poland Cat toys value, by brand 2005-2006 (PLN m nominal prices) 76
Table 60: Poland Cat toys company share by value, 2005-2006 (%) 77
Table 61: Poland Cat toys value, by company, 2005-2006 (PLN m nominal prices) 77
Table 62: Poland Cat toys expenditure per head, 2001-2006 (PLN, nominal prices) 78
Table 63: Poland Cat toys forecast expenditure per head, 2006-2011 (PLN, nominal prices) 78
Table 64: Poland Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 79
Table 65: Poland Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 79
Table 66: Poland Cat toys consumption per head, 2001-2006 (Units) 80
Table 67: Poland Cat toys forecast consumption per head, 2006-2011 (Units) 80
Table 68: Poland Cat treats & milk value, 2001-2006 (PLN m, nominal prices) 81
Table 69: Poland Cat treats & milk value forecast, 2006-2011 (PLN m, nominal prices) 82
Table 70: Poland Cat treats & milk value, 2001-2006 (US$ m nominal prices) 84
Table 71: Poland Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 85
Table 72: Poland Cat treats & milk volume, 2001-2006 (Kg/Liters m) 87
Table 73: Poland Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 88
Table 74: Poland Cat treats & milk brand share, by value, 2005-2006 (%) 90
Table 75: Poland Cat treats & milk value, by brand 2005-2006 (PLN m nominal prices) 90
Table 76: Poland Cat treats & milk company share by value, 2005-2006 (%) 91
Table 77: Poland Cat treats & milk value, by company, 2005-2006 (PLN m nominal prices) 91
Table 78: Poland Cat treats & milk expenditure per head, 2001-2006 (PLN, nominal prices) 92
Table 79: Poland Cat treats & milk forecast expenditure per head, 2006-2011 (PLN, nominal prices) 92
Table 80: Poland Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 93
Table 81: Poland Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 93
Table 82: Poland Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 94
Table 83: Poland Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 94
Table 84: Global Cat Care market value, 2006 95
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 98
Table 86: Global Cat Care market volume, 2006 99
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 101
Table 88: Leading players - Top 5 countries 102
Table 89: Poland Cat Food new product launches (reports) and SKUs, by company, 2006 103
Table 90: Poland Cat Food new product launches (reports) 104
Table 91: Poland Key Facts 106
Table 92: Poland population, by age group, 2000-2005 (millions) 109
Table 93: Poland population forecast, by age group, 2005-2010 (millions) 110
Table 94: Poland population, by gender, 2000-2005 (millions) 110
Table 95: Poland population forecast, by gender, 2005-2010 (millions) 111
Table 96: Poland real GDP, 2000-2005 (PLN bn, 2005 prices) 111
Table 97: Poland real GDP forecast, 2005-2010 (PLN bn, 2005 prices) 112
Table 98: Poland nominal GDP, 2000-2005 (PLN bn, nominal prices) 112
Table 99: Poland real GDP, 2000-2005 (US$ bn, 2005 prices) 113
Table 100: Poland real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 113
Table 101: Poland consumer price index, 2005-2010 (2000=100) 114
Table 102: Poland exchange rate, 2000-2005 114


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