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Cat Care in Norway to 2011
Market Report, June 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Cat Care in Norway.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2006 and full forecasts to 2011.ScopeContains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by categories.HighlightsThe market for Cat Care in Norway increased between 2001-2006, growing at an average annual rate of 6%.
The leading company in the market in 2006 was Mars, Inc.
The second-largest player was Nestle S.A.
with Felleskjøpets Rogaland Agder in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Cat Care markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 NORWAY CAT CARE - MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 30
Expenditure & consumption per head 34
Chapter 4 LEADING COMPANY PROFILES 38
Mars, Inc. 38
NESTLE S.A. 40
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 43
Value Analysis, 2001-2006 43
Value Analysis, 2006-2011 44
Value Analysis, US$ 2001-2006 46
Value Analysis, US$ 2006-2011 47
Volume Analysis, 2001-2006 49
Volume Analysis, 2006-2011 50
Company and Brand Share Analysis 53
Expenditure & consumption per head 56
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 59
Value Analysis, 2001-2006 59
Value Analysis, 2006-2011 60
Value Analysis, US$ 2001-2006 62
Value Analysis, US$ 2006-2011 63
Volume Analysis, 2001-2006 64
Volume Analysis, 2006-2011 65
Company and Brand Share Analysis 67
Expenditure & consumption per head 70
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 73
Value Analysis, 2001-2006 73
Value Analysis, 2006-2011 74
Value Analysis, US$ 2001-2006 76
Value Analysis, US$ 2006-2011 77
Volume Analysis, 2001-2006 78
Volume Analysis, 2006-2011 79
Company and Brand Share Analysis 80
Expenditure & consumption per head 82
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 85
Value Analysis, 2001-2006 85
Value Analysis, 2006-2011 86
Value Analysis, US$ 2001-2006 88
Value Analysis, US$ 2006-2011 89
Volume Analysis, 2001-2006 91
Volume Analysis, 2006-2011 92
Company and Brand Share Analysis 95
Expenditure & consumption per head 98
Chapter 9 COUNTRY COMPARISON 101
Value 101
Volume 105
Market Share 108
Chapter 10 NEW PRODUCT DEVELOPMENT 109
Product launches over time 109
Recent product launches 111
Chapter 11 NORWAY SOCIOECONOMIC PROFILE 112
Country Overview 112
Key Facts 113
Political Overview 114
Norway Economic Overview 115
Chapter 12 NORWAY MACROECONOMIC PROFILE 116
Macroeconomic Indicators 116
Chapter 13 RESEARCH METHODOLOGY 121
Methodology overview 121
Secondary research 122
Market modelling 123
Primary research 124
Data finalisation 124
Ongoing research 125
Chapter 14 APPENDIX 126
Future readings 126
How to contact experts in your industry 126


LIST OF FIGURES
Figure 1: Norway Cat Care value & value forecast, 2001-2011 (NOK m, nominal prices) 22
Figure 2: Norway Cat Care category growth comparison, by value, 2001-2011 25
Figure 3: Norway Cat Care volume & volume forecast, 2001-2011 (Kg/Liters/Units m) 28
Figure 4: Norway Cat Care category growth comparison, by volume, 2001-2011 29
Figure 5: Norway Cat Care company share, by value, 2005-2006 (%) 32
Figure 6: Norway Cat food value & value forecast, 2001-2011 (NOK m, nominal prices) 45
Figure 7: Norway Cat food category growth comparison, by value, 2001-2011 48
Figure 8: Norway Cat food volume & volume forecast, 2001-2011 (Kg m) 51
Figure 9: Norway Cat food category growth comparison, by volume, 2001-2011 52
Figure 10: Norway Cat food company share, by value, 2005-2006 (%) 54
Figure 11: Norway Cat litter value & value forecast, 2001-2011 (NOK m, nominal prices) 61
Figure 12: Norway Cat litter volume & volume forecast, 2001-2011 (Kg m) 66
Figure 13: Norway Cat litter company share, by value, 2005-2006 (%) 68
Figure 14: Norway Cat toys value & value forecast, 2001-2011 (NOK m, nominal prices) 75
Figure 15: Norway Cat toys volume & volume forecast, 2001-2011 (Units m) 79
Figure 16: Norway Cat treats & milk value & value forecast, 2001-2011 (NOK m, nominal prices) 87
Figure 17: Norway Cat treats & milk category growth comparison, by value, 2001-2011 90
Figure 18: Norway Cat treats & milk volume & volume forecast, 2001-2011 (Kg/Liters m) 93
Figure 19: Norway Cat treats & milk category growth comparison, by volume, 2001-2011 94
Figure 20: Norway Cat treats & milk company share, by value, 2005-2006 (%) 96
Figure 21: Global Cat Care market split (value terms, 2006) – Top 5 countries 102
Figure 22: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 104
Figure 23: Global Cat Care market split (volume terms, 2006) – Top 5 countries 105
Figure 24: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 107
Figure 25: Map of Norway 113
Figure 26: Annual data review process 122


LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Norway Cat Care value, 2001-2006 (NOK m, nominal prices) 20
Table 3: Norway Cat Care value forecast, 2006-2011 (NOK m, nominal prices) 21
Table 4: Norway Cat Care value, 2001-2006 (US$ m nominal prices) 23
Table 5: Norway Cat Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Norway Cat Care volume, 2001-2006 (Kg/Liters/Units m) 27
Table 7: Norway Cat Care volume forecast, 2006-2011 (Kg/Liters/Units m) 28
Table 8: Norway Cat Care brand share, by value, 2005-2006 (%) 30
Table 9: Norway Cat Care value, by brand 2005-2006 (NOK m nominal prices) 31
Table 10: Norway Cat Care company share by value, 2005-2006 (%) 33
Table 11: Norway Cat Care value, by company, 2005-2006 (NOK m nominal prices) 33
Table 12: Norway Cat Care expenditure per head, 2001-2006 (NOK, nominal prices) 34
Table 13: Norway Cat Care forecast expenditure per head, 2006-2011 (NOK, nominal prices) 35
Table 14: Norway Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 35
Table 15: Norway Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 36
Table 16: Norway Cat Care consumption per head, 2001-2006 (Kg/Liters/Units) 36
Table 17: Norway Cat Care forecast consumption per head, 2006-2011 (Kg/Liters/Units) 37
Table 18: Mars, Inc. Key Facts 38
Table 19: Nestle S.A. Key Facts 40
Table 20: Norway Cat food value, 2001-2006 (NOK m, nominal prices) 43
Table 21: Norway Cat food value forecast, 2006-2011 (NOK m, nominal prices) 44
Table 22: Norway Cat food value, 2001-2006 (US$ m nominal prices) 46
Table 23: Norway Cat food value forecast, 2006-2011 (US$ m nominal prices) 47
Table 24: Norway Cat food volume, 2001-2006 (Kg m) 49
Table 25: Norway Cat food volume forecast, 2006-2011 (Kg m) 50
Table 26: Norway Cat food brand share, by value, 2005-2006 (%) 53
Table 27: Norway Cat food value, by brand 2005-2006 (NOK m nominal prices) 53
Table 28: Norway Cat food company share by value, 2005-2006 (%) 55
Table 29: Norway Cat food value, by company, 2005-2006 (NOK m nominal prices) 55
Table 30: Norway Cat food expenditure per head, 2001-2006 (NOK, nominal prices) 56
Table 31: Norway Cat food forecast expenditure per head, 2006-2011 (NOK, nominal prices) 56
Table 32: Norway Cat food expenditure per head, 2001-2006 (US$ nominal prices) 57
Table 33: Norway Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 57
Table 34: Norway Cat food consumption per head, 2001-2006 (Kg) 58
Table 35: Norway Cat food forecast consumption per head, 2006-2011 (Kg) 58
Table 36: Norway Cat litter value, 2001-2006 (NOK m, nominal prices) 59
Table 37: Norway Cat litter value forecast, 2006-2011 (NOK m, nominal prices) 60
Table 38: Norway Cat litter value, 2001-2006 (US$ m nominal prices) 62
Table 39: Norway Cat litter value forecast, 2006-2011 (US$ m nominal prices) 63
Table 40: Norway Cat litter volume, 2001-2006 (Kg m) 64
Table 41: Norway Cat litter volume forecast, 2006-2011 (Kg m) 65
Table 42: Norway Cat litter brand share, by value, 2005-2006 (%) 67
Table 43: Norway Cat litter value, by brand 2005-2006 (NOK m nominal prices) 67
Table 44: Norway Cat litter company share by value, 2005-2006 (%) 69
Table 45: Norway Cat litter value, by company, 2005-2006 (NOK m nominal prices) 69
Table 46: Norway Cat litter expenditure per head, 2001-2006 (NOK, nominal prices) 70
Table 47: Norway Cat litter forecast expenditure per head, 2006-2011 (NOK, nominal prices) 70
Table 48: Norway Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 71
Table 49: Norway Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 71
Table 50: Norway Cat litter consumption per head, 2001-2006 (Kg) 72
Table 51: Norway Cat litter forecast consumption per head, 2006-2011 (Kg) 72
Table 52: Norway Cat toys value, 2001-2006 (NOK m, nominal prices) 73
Table 53: Norway Cat toys value forecast, 2006-2011 (NOK m, nominal prices) 74
Table 54: Norway Cat toys value, 2001-2006 (US$ m nominal prices) 76
Table 55: Norway Cat toys value forecast, 2006-2011 (US$ m nominal prices) 77
Table 56: Norway Cat toys volume, 2001-2006 (Units m) 78
Table 57: Norway Cat toys volume forecast, 2006-2011 (Units m) 79
Table 58: Norway Cat toys brand share, by value, 2005-2006 (%) 80
Table 59: Norway Cat toys value, by brand 2005-2006 (NOK m nominal prices) 80
Table 60: Norway Cat toys company share by value, 2005-2006 (%) 81
Table 61: Norway Cat toys value, by company, 2005-2006 (NOK m nominal prices) 81
Table 62: Norway Cat toys expenditure per head, 2001-2006 (NOK, nominal prices) 82
Table 63: Norway Cat toys forecast expenditure per head, 2006-2011 (NOK, nominal prices) 82
Table 64: Norway Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 83
Table 65: Norway Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 83
Table 66: Norway Cat toys consumption per head, 2001-2006 (Units) 84
Table 67: Norway Cat toys forecast consumption per head, 2006-2011 (Units) 84
Table 68: Norway Cat treats & milk value, 2001-2006 (NOK m, nominal prices) 85
Table 69: Norway Cat treats & milk value forecast, 2006-2011 (NOK m, nominal prices) 86
Table 70: Norway Cat treats & milk value, 2001-2006 (US$ m nominal prices) 88
Table 71: Norway Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 89
Table 72: Norway Cat treats & milk volume, 2001-2006 (Kg/Liters m) 91
Table 73: Norway Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 92
Table 74: Norway Cat treats & milk brand share, by value, 2005-2006 (%) 95
Table 75: Norway Cat treats & milk value, by brand 2005-2006 (NOK m nominal prices) 95
Table 76: Norway Cat treats & milk company share by value, 2005-2006 (%) 97
Table 77: Norway Cat treats & milk value, by company, 2005-2006 (NOK m nominal prices) 97
Table 78: Norway Cat treats & milk expenditure per head, 2001-2006 (NOK, nominal prices) 98
Table 79: Norway Cat treats & milk forecast expenditure per head, 2006-2011 (NOK, nominal prices) 98
Table 80: Norway Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 99
Table 81: Norway Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 99
Table 82: Norway Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 100
Table 83: Norway Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 100
Table 84: Global Cat Care market value, 2006 101
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 104
Table 86: Global Cat Care market volume, 2006 105
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 107
Table 88: Leading players - Top 5 countries 108
Table 89: Norway Cat Food new product launches (reports) and SKUs, by company, 2006 109
Table 90: Norway Cat Food new product launches (reports), by flavor and fragrances, 2006 110
Table 91: Norway Cat Food new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 110
Table 92: Norway Cat Food new product launches (reports) 111
Table 93: Norway Key Facts 113
Table 94: Norway population, by age group, 2000-2005 (millions) 116
Table 95: Norway population forecast, by age group, 2005-2010 (millions) 117
Table 96: Norway population, by gender, 2000-2005 (millions) 117
Table 97: Norway population forecast, by gender, 2005-2010 (millions) 118
Table 98: Norway real GDP, 2000-2005 (NOK bn, 2005 prices) 118
Table 99: Norway real GDP forecast, 2005-2010 (NOK bn, 2005 prices) 118
Table 100: Norway nominal GDP, 2000-2005 (NOK bn, nominal prices) 119
Table 101: Norway real GDP, 2000-2005 (US$ bn, 2005 prices) 119
Table 102: Norway real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 119
Table 103: Norway consumer price index, 2000-2005 (2000=100) 120
Table 104: Norway consumer price index, 2005-2010 (2000=100) 120
Table 105: Norway exchange rate, 2000-2005 120

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