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Cat Care in New Zealand to 2011
Market Report, June 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Cat Care in New Zealand.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2006 and full forecasts to 2011.ScopeContains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by categories.HighlightsThe market for Cat Care in New Zealand increased between 2001-2006, growing at an average annual rate of 4.7%.
The leading company in the market in 2006 was Mars, Inc.
The second-largest player was Nestle S.A.
with Virbac in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Cat Care markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 NEW ZEALAND CAT CARE - MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 29
Expenditure & consumption per head 33
Chapter 4 LEADING COMPANY PROFILES 37
Mars, Inc. 37
NESTLE S.A. 39
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Value Analysis, US$ 2001-2006 45
Value Analysis, US$ 2006-2011 46
Volume Analysis, 2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand Share Analysis 51
Expenditure & consumption per head 55
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 58
Value Analysis, 2001-2006 58
Value Analysis, 2006-2011 59
Value Analysis, US$ 2001-2006 61
Value Analysis, US$ 2006-2011 62
Volume Analysis, 2001-2006 63
Volume Analysis, 2006-2011 64
Company and Brand Share Analysis 66
Expenditure & consumption per head 69
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 72
Value Analysis, 2001-2006 72
Value Analysis, 2006-2011 73
Value Analysis, US$ 2001-2006 75
Value Analysis, US$ 2006-2011 76
Volume Analysis, 2001-2006 77
Volume Analysis, 2006-2011 78
Company and Brand Share Analysis 80
Expenditure & consumption per head 82
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 85
Value Analysis, 2001-2006 85
Value Analysis, 2006-2011 86
Value Analysis, US$ 2001-2006 88
Value Analysis, US$ 2006-2011 89
Volume Analysis, 2001-2006 91
Volume Analysis, 2006-2011 92
Company and Brand Share Analysis 94
Expenditure & consumption per head 97
Chapter 9 COUNTRY COMPARISON 100
Value 100
Volume 104
Market Share 107
Chapter 10 NEW PRODUCT DEVELOPMENT 108
Product launches over time 108
Recent product launches 111
Chapter 11 NEW ZEALAND SOCIOECONOMIC PROFILE 112
Country Overview 112
Key Facts 113
Political Overview 114
New Zealand Economic Overview 115
Chapter 12 NEW ZEALAND MACROECONOMIC PROFILE 116
Macroeconomic Indicators 116
Chapter 13 RESEARCH METHODOLOGY 121
Methodology overview 121
Secondary research 122
Market modelling 123
Primary research 124
Data finalisation 124
Ongoing research 125
Chapter 14 APPENDIX 126
Future readings 126
How to contact experts in your industry 126


LIST OF FIGURES
Figure 1: New Zealand Cat Care value & value forecast, 2001-2011 (NZD m, nominal prices) 22
Figure 2: New Zealand Cat Care category growth comparison, by value, 2001-2011 25
Figure 3: New Zealand Cat Care volume & volume forecast, 2001-2011 (Kg/Liters/Units m) 28
Figure 4: New Zealand Cat Care category growth comparison, by volume, 2001-2011 28
Figure 5: New Zealand Cat Care company share, by value, 2005-2006 (%) 31
Figure 6: New Zealand Cat food value & value forecast, 2001-2011 (NZD m, nominal prices) 44
Figure 7: New Zealand Cat food category growth comparison, by value, 2001-2011 47
Figure 8: New Zealand Cat food volume & volume forecast, 2001-2011 (Kg m) 50
Figure 9: New Zealand Cat food category growth comparison, by volume, 2001-2011 50
Figure 10: New Zealand Cat food company share, by value, 2005-2006 (%) 53
Figure 11: New Zealand Cat litter value & value forecast, 2001-2011 (NZD m, nominal prices) 60
Figure 12: New Zealand Cat litter volume & volume forecast, 2001-2011 (Kg m) 65
Figure 13: New Zealand Cat litter company share, by value, 2005-2006 (%) 67
Figure 14: New Zealand Cat toys value & value forecast, 2001-2011 (NZD m, nominal prices) 74
Figure 15: New Zealand Cat toys volume & volume forecast, 2001-2011 (Units m) 79
Figure 16: New Zealand Cat treats & milk value & value forecast, 2001-2011 (NZD m, nominal prices) 87
Figure 17: New Zealand Cat treats & milk category growth comparison, by value, 2001-2011 90
Figure 18: New Zealand Cat treats & milk volume & volume forecast, 2001-2011 (Kg/Liters m) 93
Figure 19: New Zealand Cat treats & milk category growth comparison, by volume, 2001-2011 93
Figure 20: New Zealand Cat treats & milk company share, by value, 2005-2006 (%) 95
Figure 21: Global Cat Care market split (value terms, 2006) – Top 5 countries 101
Figure 22: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 103
Figure 23: Global Cat Care market split (volume terms, 2006) – Top 5 countries 104
Figure 24: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 106
Figure 25: Map of New Zealand 113
Figure 26: Annual data review process 122


LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: New Zealand Cat Care value, 2001-2006 (NZD m, nominal prices) 20
Table 3: New Zealand Cat Care value forecast, 2006-2011 (NZD m, nominal prices) 21
Table 4: New Zealand Cat Care value, 2001-2006 (US$ m nominal prices) 23
Table 5: New Zealand Cat Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: New Zealand Cat Care volume, 2001-2006 (Kg/Liters/units m) 26
Table 7: New Zealand Cat Care volume forecast, 2006-2011 (Kg/Liters/units m) 27
Table 8: New Zealand Cat Care brand share, by value, 2005-2006 (%) 29
Table 9: New Zealand Cat Care value, by brand 2005-2006 (NZD m nominal prices) 30
Table 10: New Zealand Cat Care company share by value, 2005-2006 (%) 32
Table 11: New Zealand Cat Care value, by company, 2005-2006 (NZD m nominal prices) 32
Table 12: New Zealand Cat Care expenditure per head, 2001-2006 (NZD, nominal prices) 33
Table 13: New Zealand Cat Care forecast expenditure per head, 2006-2011 (NZD, nominal prices) 34
Table 14: New Zealand Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 34
Table 15: New Zealand Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 35
Table 16: New Zealand Cat Care consumption per head, 2001-2006 (Kg/Liters/units) 35
Table 17: New Zealand Cat Care forecast consumption per head, 2006-2011 (Kg/Liters/units) 36
Table 18: Mars, Inc. Key Facts 37
Table 19: Nestle S.A. Key Facts 39
Table 20: New Zealand Cat food value, 2001-2006 (NZD m, nominal prices) 42
Table 21: New Zealand Cat food value forecast, 2006-2011 (NZD m, nominal prices) 43
Table 22: New Zealand Cat food value, 2001-2006 (US$ m nominal prices) 45
Table 23: New Zealand Cat food value forecast, 2006-2011 (US$ m nominal prices) 46
Table 24: New Zealand Cat food volume, 2001-2006 (Kg m) 48
Table 25: New Zealand Cat food volume forecast, 2006-2011 (Kg m) 49
Table 26: New Zealand Cat food brand share, by value, 2005-2006 (%) 51
Table 27: New Zealand Cat food value, by brand 2005-2006 (NZD m nominal prices) 52
Table 28: New Zealand Cat food company share by value, 2005-2006 (%) 54
Table 29: New Zealand Cat food value, by company, 2005-2006 (NZD m nominal prices) 54
Table 30: New Zealand Cat food expenditure per head, 2001-2006 (NZD, nominal prices) 55
Table 31: New Zealand Cat food forecast expenditure per head, 2006-2011 (NZD, nominal prices) 55
Table 32: New Zealand Cat food expenditure per head, 2001-2006 (US$ nominal prices) 56
Table 33: New Zealand Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 56
Table 34: New Zealand Cat food consumption per head, 2001-2006 (Kg) 57
Table 35: New Zealand Cat food forecast consumption per head, 2006-2011 (Kg) 57
Table 36: New Zealand Cat litter value, 2001-2006 (NZD m, nominal prices) 58
Table 37: New Zealand Cat litter value forecast, 2006-2011 (NZD m, nominal prices) 59
Table 38: New Zealand Cat litter value, 2001-2006 (US$ m nominal prices) 61
Table 39: New Zealand Cat litter value forecast, 2006-2011 (US$ m nominal prices) 62
Table 40: New Zealand Cat litter volume, 2001-2006 (Kg m) 63
Table 41: New Zealand Cat litter volume forecast, 2006-2011 (Kg m) 64
Table 42: New Zealand Cat litter brand share, by value, 2005-2006 (%) 66
Table 43: New Zealand Cat litter value, by brand 2005-2006 (NZD m nominal prices) 66
Table 44: New Zealand Cat litter company share by value, 2005-2006 (%) 68
Table 45: New Zealand Cat litter value, by company, 2005-2006 (NZD m nominal prices) 68
Table 46: New Zealand Cat litter expenditure per head, 2001-2006 (NZD, nominal prices) 69
Table 47: New Zealand Cat litter forecast expenditure per head, 2006-2011 (NZD, nominal prices) 69
Table 48: New Zealand Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 70
Table 49: New Zealand Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 70
Table 50: New Zealand Cat litter consumption per head, 2001-2006 (Kg) 71
Table 51: New Zealand Cat litter forecast consumption per head, 2006-2011 (Kg) 71
Table 52: New Zealand Cat toys value, 2001-2006 (NZD m, nominal prices) 72
Table 53: New Zealand Cat toys value forecast, 2006-2011 (NZD m, nominal prices) 73
Table 54: New Zealand Cat toys value, 2001-2006 (US$ m nominal prices) 75
Table 55: New Zealand Cat toys value forecast, 2006-2011 (US$ m nominal prices) 76
Table 56: New Zealand Cat toys volume, 2001-2006 (units m) 77
Table 57: New Zealand Cat toys volume forecast, 2006-2011 (units m) 78
Table 58: New Zealand Cat toys brand share, by value, 2005-2006 (%) 80
Table 59: New Zealand Cat toys value, by brand 2005-2006 (NZD m nominal prices) 80
Table 60: New Zealand Cat toys company share by value, 2005-2006 (%) 81
Table 61: New Zealand Cat toys value, by company, 2005-2006 (NZD m nominal prices) 81
Table 62: New Zealand Cat toys expenditure per head, 2001-2006 (NZD, nominal prices) 82
Table 63: New Zealand Cat toys forecast expenditure per head, 2006-2011 (NZD, nominal prices) 82
Table 64: New Zealand Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 83
Table 65: New Zealand Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 83
Table 66: New Zealand Cat toys consumption per head, 2001-2006 (units) 84
Table 67: New Zealand Cat toys forecast consumption per head, 2006-2011 (units) 84
Table 68: New Zealand Cat treats & milk value, 2001-2006 (NZD m, nominal prices) 85
Table 69: New Zealand Cat treats & milk value forecast, 2006-2011 (NZD m, nominal prices) 86
Table 70: New Zealand Cat treats & milk value, 2001-2006 (US$ m nominal prices) 88
Table 71: New Zealand Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 89
Table 72: New Zealand Cat treats & milk volume, 2001-2006 (Kg/Liters m) 91
Table 73: New Zealand Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 92
Table 74: New Zealand Cat treats & milk brand share, by value, 2005-2006 (%) 94
Table 75: New Zealand Cat treats & milk value, by brand 2005-2006 (NZD m nominal prices) 94
Table 76: New Zealand Cat treats & milk company share by value, 2005-2006 (%) 96
Table 77: New Zealand Cat treats & milk value, by company, 2005-2006 (NZD m nominal prices) 96
Table 78: New Zealand Cat treats & milk expenditure per head, 2001-2006 (NZD, nominal prices) 97
Table 79: New Zealand Cat treats & milk forecast expenditure per head, 2006-2011 (NZD, nominal prices) 97
Table 80: New Zealand Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 98
Table 81: New Zealand Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 98
Table 82: New Zealand Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 99
Table 83: New Zealand Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 99
Table 84: Global Cat Care market value, 2006 100
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 103
Table 86: Global Cat Care market volume, 2006 104
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 106
Table 88: Leading players - Top 5 countries 107
Table 89: New Zealand Cat Food new product launches (reports) and SKUs, by company (Top 5 companies), 2006 108
Table 90: New Zealand Cat Food new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 109
Table 91: New Zealand Cat Food new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 109
Table 92: New Zealand Cat Food new product launches (reports), by Package tags or Claims (Top 10 claims) , 2006 110
Table 93: New Zealand Cat Food new product launches (reports) - Recent 5 launches 111
Table 94: New Zealand Key Facts 113
Table 95: New Zealand population, by age group, 2000-2005 (millions) 116
Table 96: New Zealand population forecast, by age group, 2005-2010 (millions) 117
Table 97: New Zealand population, by gender, 2000-2005 (millions) 117
Table 98: New Zealand population forecast, by gender, 2005-2010 (millions) 118
Table 99: New Zealand real GDP, 2000-2005 (NZD bn, 2005 prices) 118
Table 100: New Zealand real GDP forecast, 2005-2010 (NZD bn, 2005 prices) 118
Table 101: New Zealand nominal GDP, 2000-2005 (NZD bn, nominal prices) 119
Table 102: New Zealand real GDP, 2000-2005 (US$ bn, 2005 prices) 119
Table 103: New Zealand real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 119
Table 104: New Zealand consumer price index, 2000-2005 (2000=100) 120
Table 105: New Zealand consumer price index, 2005-2010 (2000=100) 120
Table 106: New Zealand exchange rate, 2000-2005 120

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