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Cat Care in Morocco to 2011
Market Report, June 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Cat Care in Morocco.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2006 and full forecasts to 2011.ScopeContains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by categories.HighlightsThe market for Cat Care in Morocco increased between 2001-2006, growing at an average annual rate of 11.6%.
The leading company in the market in 2006 was Royal Canin S.A.
The second-largest player was Nestle S.A.
with Mars, Inc.
in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Cat Care markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 MOROCCO CAT CARE - MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 30
Expenditure & consumption per head 33
Chapter 4 LEADING COMPANY PROFILES 37
Royal Canin SA 37
Nestle S.A. 39
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 42
Value Analysis, 2001-2006 42
Value Analysis, 2006-2011 43
Value Analysis, US$ 2001-2006 45
Value Analysis, US$ 2006-2011 46
Volume Analysis, 2001-2006 48
Volume Analysis, 2006-2011 49
Company and Brand Share Analysis 52
Expenditure & consumption per head 55
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 58
Value Analysis, 2001-2006 58
Value Analysis, 2006-2011 59
Value Analysis, US$ 2001-2006 61
Value Analysis, US$ 2006-2011 62
Volume Analysis, 2001-2006 63
Volume Analysis, 2006-2011 64
Company and Brand Share Analysis 66
Expenditure & consumption per head 69
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 72
Value Analysis, 2001-2006 72
Value Analysis, 2006-2011 73
Value Analysis, US$ 2001-2006 75
Value Analysis, US$ 2006-2011 76
Volume Analysis, 2001-2006 77
Volume Analysis, 2006-2011 78
Company and Brand Share Analysis 80
Expenditure & consumption per head 82
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 85
Value Analysis, 2001-2006 85
Value Analysis, 2006-2011 86
Value Analysis, US$ 2001-2006 88
Value Analysis, US$ 2006-2011 89
Volume Analysis, 2001-2006 91
Volume Analysis, 2006-2011 92
Company and Brand Share Analysis 95
Expenditure & consumption per head 97
Chapter 9 COUNTRY COMPARISON 100
Value 100
Volume 104
Market Share 107
Chapter 10 MOROCCO SOCIOECONOMIC PROFILE 108
Country Overview 108
Key Facts 109
Political Overview 110
Morocco Economic Overview 111
Chapter 11 MOROCCO MACROECONOMIC PROFILE 112
Macroeconomic Indicators 112
Chapter 12 RESEARCH METHODOLOGY 117
Methodology overview 117
Secondary research 118
Market modelling 119
Primary research 120
Data finalisation 120
Ongoing research 121
Chapter 13 APPENDIX 122
Future readings 122
How to contact experts in your industry 122


LIST OF FIGURES
Figure 1: Morocco Cat Care value & value forecast, 2001-2011 (MAD m, nominal prices) 22
Figure 2: Morocco Cat Care category growth comparison, by value, 2001-2011 25
Figure 3: Morocco Cat Care volume & volume forecast, 2001-2011 (Kg/Units/Liters m) 28
Figure 4: Morocco Cat Care category growth comparison, by volume, 2001-2011 29
Figure 5: Morocco Cat Care company share, by value, 2005-2006 (%) 31
Figure 6: Morocco Cat food value & value forecast, 2001-2011 (MAD m, nominal prices) 44
Figure 7: Morocco Cat food category growth comparison, by value, 2001-2011 47
Figure 8: Morocco Cat food volume & volume forecast, 2001-2011 (Kg m) 50
Figure 9: Morocco Cat food category growth comparison, by volume, 2001-2011 51
Figure 10: Morocco Cat food company share, by value, 2005-2006 (%) 53
Figure 11: Morocco Cat litter value & value forecast, 2001-2011 (MAD m, nominal prices) 60
Figure 12: Morocco Cat litter volume & volume forecast, 2001-2011 (Kg m) 65
Figure 13: Morocco Cat litter company share, by value, 2005-2006 (%) 67
Figure 14: Morocco Cat toys value & value forecast, 2001-2011 (MAD m, nominal prices) 74
Figure 15: Morocco Cat toys volume & volume forecast, 2001-2011 (Units m) 79
Figure 16: Morocco Cat treats & milk value & value forecast, 2001-2011 (MAD m, nominal prices) 87
Figure 17: Morocco Cat treats & milk category growth comparison, by value, 2001-2011 90
Figure 18: Morocco Cat treats & milk volume & volume forecast, 2001-2011 (Kg/Liters m) 93
Figure 19: Morocco Cat treats & milk category growth comparison, by volume, 2001-2011 94
Figure 20: Global Cat Care market split (value terms, 2006) – Top 5 countries 101
Figure 21: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 103
Figure 22: Global Cat Care market split (volume terms, 2006) – Top 5 countries 104
Figure 23: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 106
Figure 24: Map of Morocco 109
Figure 25: Annual data review process 118


LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Morocco Cat Care value, 2001-2006 (MAD m, nominal prices) 20
Table 3: Morocco Cat Care value forecast, 2006-2011 (MAD m, nominal prices) 21
Table 4: Morocco Cat Care value, 2001-2006 (US$ m nominal prices) 23
Table 5: Morocco Cat Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Morocco Cat Care volume, 2001-2006 (Kg/Liters/Units m) 26
Table 7: Morocco Cat Care volume forecast, 2006-2011 (Kg/Liters/Units m) 27
Table 8: Morocco Cat Care brand share, by value, 2005-2006 (%) 30
Table 9: Morocco Cat Care value, by brand 2005-2006 (MAD m nominal prices) 30
Table 10: Morocco Cat Care company share by value, 2005-2006 (%) 32
Table 11: Morocco Cat Care value, by company, 2005-2006 (MAD m nominal prices) 32
Table 12: Morocco Cat Care expenditure per head, 2001-2006 (MAD, nominal prices) 33
Table 13: Morocco Cat Care forecast expenditure per head, 2006-2011 (MAD, nominal prices) 34
Table 14: Morocco Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 35
Table 15: Morocco Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 35
Table 16: Morocco Cat Care consumption per head, 2001-2006 (Kg/Liters/Units) 36
Table 17: Morocco Cat Care forecast consumption per head, 2006-2011 (Kg/Liters/Units) 36
Table 18: Royal Canin SA Key Facts 37
Table 19: Nestle S.A. Key Facts 39
Table 20: Morocco Cat food value, 2001-2006 (MAD m, nominal prices) 42
Table 21: Morocco Cat food value forecast, 2006-2011 (MAD m, nominal prices) 43
Table 22: Morocco Cat food value, 2001-2006 (US$ m nominal prices) 45
Table 23: Morocco Cat food value forecast, 2006-2011 (US$ m nominal prices) 46
Table 24: Morocco Cat food volume, 2001-2006 (Kg m) 48
Table 25: Morocco Cat food volume forecast, 2006-2011 (Kg m) 49
Table 26: Morocco Cat food brand share, by value, 2005-2006 (%) 52
Table 27: Morocco Cat food value, by brand 2005-2006 (MAD m nominal prices) 52
Table 28: Morocco Cat food company share by value, 2005-2006 (%) 54
Table 29: Morocco Cat food value, by company, 2005-2006 (MAD m nominal prices) 54
Table 30: Morocco Cat food expenditure per head, 2001-2006 (MAD, nominal prices) 55
Table 31: Morocco Cat food forecast expenditure per head, 2006-2011 (MAD, nominal prices) 55
Table 32: Morocco Cat food expenditure per head, 2001-2006 (US$ nominal prices) 56
Table 33: Morocco Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 56
Table 34: Morocco Cat food consumption per head, 2001-2006 (Kg) 57
Table 35: Morocco Cat food forecast consumption per head, 2006-2011 (Kg) 57
Table 36: Morocco Cat litter value, 2001-2006 (MAD m, nominal prices) 58
Table 37: Morocco Cat litter value forecast, 2006-2011 (MAD m, nominal prices) 59
Table 38: Morocco Cat litter value, 2001-2006 (US$ m nominal prices) 61
Table 39: Morocco Cat litter value forecast, 2006-2011 (US$ m nominal prices) 62
Table 40: Morocco Cat litter volume, 2001-2006 (Kg m) 63
Table 41: Morocco Cat litter volume forecast, 2006-2011 (Kg m) 64
Table 42: Morocco Cat litter brand share, by value, 2005-2006 (%) 66
Table 43: Morocco Cat litter value, by brand 2005-2006 (MAD m nominal prices) 66
Table 44: Morocco Cat litter company share by value, 2005-2006 (%) 68
Table 45: Morocco Cat litter value, by company, 2005-2006 (MAD m nominal prices) 68
Table 46: Morocco Cat litter expenditure per head, 2001-2006 (MAD, nominal prices) 69
Table 47: Morocco Cat litter forecast expenditure per head, 2006-2011 (MAD, nominal prices) 69
Table 48: Morocco Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 70
Table 49: Morocco Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 70
Table 50: Morocco Cat litter consumption per head, 2001-2006 (Kg) 71
Table 51: Morocco Cat litter forecast consumption per head, 2006-2011 (Kg) 71
Table 52: Morocco Cat toys value, 2001-2006 (MAD m, nominal prices) 72
Table 53: Morocco Cat toys value forecast, 2006-2011 (MAD m, nominal prices) 73
Table 54: Morocco Cat toys value, 2001-2006 (US$ m nominal prices) 75
Table 55: Morocco Cat toys value forecast, 2006-2011 (US$ m nominal prices) 76
Table 56: Morocco Cat toys volume, 2001-2006 (Units m) 77
Table 57: Morocco Cat toys volume forecast, 2006-2011 (Units m) 78
Table 58: Morocco Cat toys brand share, by value, 2005-2006 (%) 80
Table 59: Morocco Cat toys value, by brand 2005-2006 (MAD m nominal prices) 80
Table 60: Morocco Cat toys company share by value, 2005-2006 (%) 81
Table 61: Morocco Cat toys value, by company, 2005-2006 (MAD m nominal prices) 81
Table 62: Morocco Cat toys expenditure per head, 2001-2006 (MAD, nominal prices) 82
Table 63: Morocco Cat toys forecast expenditure per head, 2006-2011 (MAD, nominal prices) 82
Table 64: Morocco Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 83
Table 65: Morocco Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 83
Table 66: Morocco Cat toys consumption per head, 2001-2006 (Units) 84
Table 67: Morocco Cat toys forecast consumption per head, 2006-2011 (Units) 84
Table 68: Morocco Cat treats & milk value, 2001-2006 (MAD m, nominal prices) 85
Table 69: Morocco Cat treats & milk value forecast, 2006-2011 (MAD m, nominal prices) 86
Table 70: Morocco Cat treats & milk value, 2001-2006 (US$ m nominal prices) 88
Table 71: Morocco Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 89
Table 72: Morocco Cat treats & milk volume, 2001-2006 (Kg/Liters m) 91
Table 73: Morocco Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 92
Table 74: Morocco Cat treats & milk brand share, by value, 2005-2006 (%) 95
Table 75: Morocco Cat treats & milk value, by brand 2005-2006 (MAD m nominal prices) 95
Table 76: Morocco Cat treats & milk company share by value, 2005-2006 (%) 96
Table 77: Morocco Cat treats & milk value, by company, 2005-2006 (MAD m nominal prices) 96
Table 78: Morocco Cat treats & milk expenditure per head, 2001-2006 (MAD, nominal prices) 97
Table 79: Morocco Cat treats & milk forecast expenditure per head, 2006-2011 (MAD, nominal prices) 97
Table 80: Morocco Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 98
Table 81: Morocco Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 98
Table 82: Morocco Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 99
Table 83: Morocco Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 99
Table 84: Global Cat Care market value, 2006 100
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 103
Table 86: Global Cat Care market volume, 2006 104
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 106
Table 88: Leading players - Top 5 countries 107
Table 89: Morocco Key Facts 109
Table 90: Morocco population, by age group, 2000-2005 (millions) 112
Table 91: Morocco population forecast, by age group, 2005-2010 (millions) 113
Table 92: Morocco population, by gender, 2000-2005 (millions) 113
Table 93: Morocco population forecast, by gender, 2005-2010 (millions) 114
Table 94: Morocco real GDP, 2000-2005 (MAD bn, 2005 prices) 114
Table 95: Morocco real GDP forecast, 2005-2010 (MAD bn, 2005 prices) 114
Table 96: Morocco nominal GDP, 2000-2005 (MAD bn, nominal prices) 115
Table 97: Morocco real GDP, 2000-2005 (US$ bn, 2005 prices) 115
Table 98: Morocco real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 115
Table 99: Morocco consumer price index, 2000-2005 (2000=100) 116
Table 100: Morocco consumer price index, 2005-2010 (2000=100) 116
Table 101: Morocco exchange rate, 2000-2005 116

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