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Cat Care in Italy to 2011
Market Report, June 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Cat Care in Italy.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2006 and full forecasts to 2011.ScopeContains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by categories.HighlightsThe market for Cat Care in Italy increased between 2001-2006, growing at an average annual rate of 4.8%.
The leading company in the market in 2006 was Mars, Inc.
The second-largest player was Nestle S.A.
with Colgate-Palmolive Company in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Cat Care markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 ITALY CAT CARE - MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 30
Expenditure & consumption per head 35
Chapter 4 LEADING COMPANY PROFILES 39
Mars, Inc. 39
NESTLE S.A. 41
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 44
Value Analysis, 2001-2006 44
Value Analysis, 2006-2011 45
Value Analysis, US$ 2001-2006 47
Value Analysis, US$ 2006-2011 48
Volume Analysis, 2001-2006 50
Volume Analysis, 2006-2011 51
Company and Brand Share Analysis 54
Expenditure & consumption per head 59
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 62
Value Analysis, 2001-2006 62
Value Analysis, 2006-2011 63
Value Analysis, US$ 2001-2006 65
Value Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 67
Volume Analysis, 2006-2011 68
Company and Brand Share Analysis 70
Expenditure & consumption per head 72
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 75
Value Analysis, 2001-2006 75
Value Analysis, 2006-2011 76
Value Analysis, US$ 2001-2006 78
Value Analysis, US$ 2006-2011 79
Volume Analysis, 2001-2006 80
Volume Analysis, 2006-2011 81
Company and Brand Share Analysis 83
Expenditure & consumption per head 85
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 88
Value Analysis, 2001-2006 88
Value Analysis, 2006-2011 89
Value Analysis, US$ 2001-2006 91
Value Analysis, US$ 2006-2011 92
Volume Analysis, 2001-2006 94
Volume Analysis, 2006-2011 95
Company and Brand Share Analysis 98
Expenditure & consumption per head 100
Chapter 9 COUNTRY COMPARISON 103
Value 103
Volume 107
Market Share 110
Chapter 10 NEW PRODUCT DEVELOPMENT 111
Product launches over time 111
Recent product launches 114
Chapter 11 ITALY SOCIOECONOMIC PROFILE 115
Country Overview 115
Key Facts 116
Political Overview 117
Italy Economic Overview 118
Chapter 12 ITALY MACROECONOMIC PROFILE 119
Macroeconomic Indicators 119
Chapter 13 RESEARCH METHODOLOGY 124
Methodology overview 124
Secondary research 125
Market modelling 126
Primary research 127
Data finalisation 127
Ongoing research 128
Chapter 14 APPENDIX 129
Future readings 129
How to contact experts in your industry 129


LIST OF FIGURES
Figure 1: Italy Cat Care value & value forecast, 2001-2011 (EUR m, nominal prices) 22
Figure 2: Italy Cat Care category growth comparison, by value, 2001-2011 25
Figure 3: Italy Cat Care volume & volume forecast, 2001-2011 (Kg m) 28
Figure 4: Italy Cat Care category growth comparison, by volume, 2001-2011 29
Figure 5: Italy Cat Care company share, by value, 2005-2006 (%) 32
Figure 6: Italy Cat food value & value forecast, 2001-2011 (EUR m, nominal prices) 46
Figure 7: Italy Cat food category growth comparison, by value, 2001-2011 49
Figure 8: Italy Cat food volume & volume forecast, 2001-2011 (Kg m) 52
Figure 9: Italy Cat food category growth comparison, by volume, 2001-2011 53
Figure 10: Italy Cat food company share, by value, 2005-2006 (%) 56
Figure 11: Italy Cat litter value & value forecast, 2001-2011 (EUR m, nominal prices) 64
Figure 12: Italy Cat litter volume & volume forecast, 2001-2011 (Kg m) 69
Figure 13: Italy Cat toys value & value forecast, 2001-2011 (EUR m, nominal prices) 77
Figure 14: Italy Cat toys volume & volume forecast, 2001-2011 (Kg m) 82
Figure 15: Italy Cat treats & milk value & value forecast, 2001-2011 (EUR m, nominal prices) 90
Figure 16: Italy Cat treats & milk category growth comparison, by value, 2001-2011 93
Figure 17: Italy Cat treats & milk volume & volume forecast, 2001-2011 (Kg m) 96
Figure 18: Italy Cat treats & milk category growth comparison, by volume, 2001-2011 97
Figure 19: Global Cat Care market split (value terms, 2006) – Top 5 countries 104
Figure 20: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 106
Figure 21: Global Cat Care market split (volume terms, 2006) – Top 5 countries 107
Figure 22: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 109
Figure 23: Map of Italy 116
Figure 24: Annual data review process 125


LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Italy Cat Care value, 2001-2006 (EUR m, nominal prices) 20
Table 3: Italy Cat Care value forecast, 2006-2011 (EUR m, nominal prices) 21
Table 4: Italy Cat Care value, 2001-2006 (US$ m nominal prices) 23
Table 5: Italy Cat Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Italy Cat Care volume, 2001-2006 (Kg\Units\Liters m) 26
Table 7: Italy Cat Care volume forecast, 2006-2011 (Kg\Units\Liters m) 27
Table 8: Italy Cat Care brand share, by value, 2005-2006 (%) 30
Table 9: Italy Cat Care value, by brand 2005-2006 (EUR m nominal prices) 31
Table 10: Italy Cat Care company share by value, 2005-2006 (%) 33
Table 11: Italy Cat Care value, by company, 2005-2006 (EUR m nominal prices) 34
Table 12: Italy Cat Care expenditure per head, 2001-2006 (EUR, nominal prices) 35
Table 13: Italy Cat Care forecast expenditure per head, 2006-2011 (EUR, nominal prices) 36
Table 14: Italy Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 36
Table 15: Italy Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 37
Table 16: Italy Cat Care consumption per head, 2001-2006 (Kg\Units\Liters) 37
Table 17: Italy Cat Care forecast consumption per head, 2006-2011 (Kg\Units\Liters) 38
Table 18: Mars, Inc. Key Facts 39
Table 19: Nestle S.A. Key Facts 41
Table 20: Italy Cat food value, 2001-2006 (EUR m, nominal prices) 44
Table 21: Italy Cat food value forecast, 2006-2011 (EUR m, nominal prices) 45
Table 22: Italy Cat food value, 2001-2006 (US$ m nominal prices) 47
Table 23: Italy Cat food value forecast, 2006-2011 (US$ m nominal prices) 48
Table 24: Italy Cat food volume, 2001-2006 (Kg m) 50
Table 25: Italy Cat food volume forecast, 2006-2011 (Kg m) 51
Table 26: Italy Cat food brand share, by value, 2005-2006 (%) 54
Table 27: Italy Cat food value, by brand 2005-2006 (EUR m nominal prices) 55
Table 28: Italy Cat food company share by value, 2005-2006 (%) 57
Table 29: Italy Cat food value, by company, 2005-2006 (EUR m nominal prices) 58
Table 30: Italy Cat food expenditure per head, 2001-2006 (EUR, nominal prices) 59
Table 31: Italy Cat food forecast expenditure per head, 2006-2011 (EUR, nominal prices) 59
Table 32: Italy Cat food expenditure per head, 2001-2006 (US$ nominal prices) 60
Table 33: Italy Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 60
Table 34: Italy Cat food consumption per head, 2001-2006 (Kg) 61
Table 35: Italy Cat food forecast consumption per head, 2006-2011 (Kg) 61
Table 36: Italy Cat litter value, 2001-2006 (EUR m, nominal prices) 62
Table 37: Italy Cat litter value forecast, 2006-2011 (EUR m, nominal prices) 63
Table 38: Italy Cat litter value, 2001-2006 (US$ m nominal prices) 65
Table 39: Italy Cat litter value forecast, 2006-2011 (US$ m nominal prices) 66
Table 40: Italy Cat litter volume, 2001-2006 (Kg m) 67
Table 41: Italy Cat litter volume forecast, 2006-2011 (Kg m) 68
Table 42: Italy Cat litter brand share, by value, 2005-2006 (%) 70
Table 43: Italy Cat litter value, by brand 2005-2006 (EUR m nominal prices) 70
Table 44: Italy Cat litter company share by value, 2005-2006 (%) 71
Table 45: Italy Cat litter value, by company, 2005-2006 (EUR m nominal prices) 71
Table 46: Italy Cat litter expenditure per head, 2001-2006 (EUR, nominal prices) 72
Table 47: Italy Cat litter forecast expenditure per head, 2006-2011 (EUR, nominal prices) 72
Table 48: Italy Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 73
Table 49: Italy Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 73
Table 50: Italy Cat litter consumption per head, 2001-2006 (Kg) 74
Table 51: Italy Cat litter forecast consumption per head, 2006-2011 (Kg) 74
Table 52: Italy Cat toys value, 2001-2006 (EUR m, nominal prices) 75
Table 53: Italy Cat toys value forecast, 2006-2011 (EUR m, nominal prices) 76
Table 54: Italy Cat toys value, 2001-2006 (US$ m nominal prices) 78
Table 55: Italy Cat toys value forecast, 2006-2011 (US$ m nominal prices) 79
Table 56: Italy Cat toys volume, 2001-2006 (Units m) 80
Table 57: Italy Cat toys volume forecast, 2006-2011 (Units m) 81
Table 58: Italy Cat toys brand share, by value, 2005-2006 (%) 83
Table 59: Italy Cat toys value, by brand 2005-2006 (EUR m nominal prices) 83
Table 60: Italy Cat toys company share by value, 2005-2006 (%) 84
Table 61: Italy Cat toys value, by company, 2005-2006 (EUR m nominal prices) 84
Table 62: Italy Cat toys expenditure per head, 2001-2006 (EUR, nominal prices) 85
Table 63: Italy Cat toys forecast expenditure per head, 2006-2011 (EUR, nominal prices) 85
Table 64: Italy Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 86
Table 65: Italy Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 86
Table 66: Italy Cat toys consumption per head, 2001-2006 (Units) 87
Table 67: Italy Cat toys forecast consumption per head, 2006-2011 (Units) 87
Table 68: Italy Cat treats & milk value, 2001-2006 (EUR m, nominal prices) 88
Table 69: Italy Cat treats & milk value forecast, 2006-2011 (EUR m, nominal prices) 89
Table 70: Italy Cat treats & milk value, 2001-2006 (US$ m nominal prices) 91
Table 71: Italy Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 92
Table 72: Italy Cat treats & milk volume, 2001-2006 (Kg\Liters m) 94
Table 73: Italy Cat treats & milk volume forecast, 2006-2011 (Kg\Liters m) 95
Table 74: Italy Cat treats & milk brand share, by value, 2005-2006 (%) 98
Table 75: Italy Cat treats & milk value, by brand 2005-2006 (EUR m nominal prices) 98
Table 76: Italy Cat treats & milk company share by value, 2005-2006 (%) 99
Table 77: Italy Cat treats & milk value, by company, 2005-2006 (EUR m nominal prices) 99
Table 78: Italy Cat treats & milk expenditure per head, 2001-2006 (EUR, nominal prices) 100
Table 79: Italy Cat treats & milk forecast expenditure per head, 2006-2011 (EUR, nominal prices) 100
Table 80: Italy Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 101
Table 81: Italy Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 101
Table 82: Italy Cat treats & milk consumption per head, 2001-2006 (Kg\Liters) 102
Table 83: Italy Cat treats & milk forecast consumption per head, 2006-2011 (Kg\Liters) 102
Table 84: Global Cat Care market value, 2006 103
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 106
Table 86: Global Cat Care market volume, 2006 107
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 109
Table 88: Leading players - Top 5 countries 110
Table 89: Italy Cat Food new product launches (reports) and SKUs, by company, 2006 111
Table 90: Italy Cat Food new product launches (reports), by flavor and fragrances, 2006 112
Table 91: Italy Cat Food new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 112
Table 92: Italy Cat Food new product launches (reports), by Package tags or Claims, 2006 113
Table 93: Italy Cat Food new product launches (reports) 114
Table 94: Italy Key Facts 116
Table 95: Italy population, by age group, 2000-2005 (millions) 119
Table 96: Italy population forecast, by age group, 2005-2010 (millions) 120
Table 97: Italy population, by gender, 2000-2005 (millions) 120
Table 98: Italy population forecast, by gender, 2005-2010 (millions) 121
Table 99: Italy real GDP, 2000-2005 (EUR bn, 2005 prices) 121
Table 100: Italy real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 121
Table 101: Italy nominal GDP, 2000-2005 (EUR bn, nominal prices) 122
Table 102: Italy real GDP, 2000-2005 (US$ bn, 2005 prices) 122
Table 103: Italy real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 122
Table 104: Italy consumer price index, 2000-2005 (2000=100) 123
Table 105: Italy consumer price index, 2005-2010 (2000=100) 123
Table 106: Italy exchange rate, 2000-2005 123

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