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Cat Care in Greece to 2011
Market Report, June 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Cat Care in Greece.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2006 and full forecasts to 2011.ScopeContains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by categories.HighlightsThe market for Cat Care in Greece increased between 2001-2006, growing at an average annual rate of 4.9%.
The leading company in the market in 2006 was Nestle S.A.
The second-largest player was Mars, Inc.
with A&B Commercial in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Cat Care markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 GREECE CAT CARE - MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 29
Expenditure & consumption per head 32
Chapter 4 LEADING COMPANY PROFILES 36
NESTLE S.A. 36
Mars, Inc. 39
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 41
Value Analysis, 2001-2006 41
Value Analysis, 2006-2011 42
Value Analysis, US$ 2001-2006 44
Value Analysis, US$ 2006-2011 45
Volume Analysis, 2001-2006 47
Volume Analysis, 2006-2011 48
Company and Brand Share Analysis 50
Expenditure & consumption per head 53
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 56
Value Analysis, 2001-2006 56
Value Analysis, 2006-2011 57
Value Analysis, US$ 2001-2006 58
Value Analysis, US$ 2006-2011 59
Volume Analysis, 2001-2006 60
Volume Analysis, 2006-2011 61
Company and Brand Share Analysis 62
Expenditure & consumption per head 64
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 67
Value Analysis, 2001-2006 67
Value Analysis, 2006-2011 68
Value Analysis, US$ 2001-2006 69
Value Analysis, US$ 2006-2011 70
Volume Analysis, 2001-2006 71
Volume Analysis, 2006-2011 72
Company and Brand Share Analysis 73
Expenditure & consumption per head 75
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 78
Value Analysis, 2001-2006 78
Value Analysis, 2006-2011 79
Value Analysis, US$ 2001-2006 81
Value Analysis, US$ 2006-2011 82
Volume Analysis, 2001-2006 84
Volume Analysis, 2006-2011 85
Company and Brand Share Analysis 87
Expenditure & consumption per head 89
Chapter 9 COUNTRY COMPARISON 92
Value 92
Volume 96
Market Share 99
Chapter 10 NEW PRODUCT DEVELOPMENT 100
Product launches over time 100
Recent product launches 103
Chapter 11 GREECE SOCIOECONOMIC PROFILE 104
Country Overview 104
Key Facts 105
Political Overview 106
Greece Economic Overview 107
Chapter 12 GREECE MACROECONOMIC PROFILE 108
Macroeconomic Indicators 108
Chapter 13 RESEARCH METHODOLOGY 113
Methodology overview 113
Secondary research 114
Market modelling 115
Primary research 116
Data finalisation 116
Ongoing research 117
Chapter 14 APPENDIX 118
Future readings 118
How to contact experts in your industry 118


LIST OF FIGURES
Figure 1: Greece Cat Care value & value forecast, 2001-2011 (EUR m, nominal prices) 22
Figure 2: Greece Cat Care category growth comparison, by value, 2001-2011 25
Figure 3: Greece Cat Care volume & volume forecast, 2001-2011 (Kg/Liters/Units m) 28
Figure 4: Greece Cat Care category growth comparison, by volume, 2001-2011 28
Figure 5: Greece Cat Care company share, by value, 2005-2006 (%) 30
Figure 6: Greece Cat food value & value forecast, 2001-2011 (EUR m, nominal prices) 43
Figure 7: Greece Cat food category growth comparison, by value, 2001-2011 46
Figure 8: Greece Cat food volume & volume forecast, 2001-2011 (Kg m) 49
Figure 9: Greece Cat food category growth comparison, by volume, 2001-2011 49
Figure 10: Greece Cat food company share, by value, 2005-2006 (%) 51
Figure 11: Greece Cat litter value & value forecast, 2001-2011 (EUR m, nominal prices) 57
Figure 12: Greece Cat litter volume & volume forecast, 2001-2011 (Kg m) 61
Figure 13: Greece Cat toys value & value forecast, 2001-2011 (EUR m, nominal prices) 68
Figure 14: Greece Cat toys volume & volume forecast, 2001-2011 (Units m) 72
Figure 15: Greece Cat treats & milk value & value forecast, 2001-2011 (EUR m, nominal prices) 80
Figure 16: Greece Cat treats & milk category growth comparison, by value, 2001-2011 83
Figure 17: Greece Cat treats & milk volume & volume forecast, 2001-2011 (Kg/Liters m) 86
Figure 18: Greece Cat treats & milk category growth comparison, by volume, 2001-2011 86
Figure 19: Global Cat Care market split (value terms, 2006) – Top 5 countries 93
Figure 20: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 95
Figure 21: Global Cat Care market split (volume terms, 2006) – Top 5 countries 96
Figure 22: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 98
Figure 23: Map of Greece 105
Figure 24: Annual data review process 114


LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Greece Cat Care value, 2001-2006 (EUR m, nominal prices) 20
Table 3: Greece Cat Care value forecast, 2006-2011 (EUR m, nominal prices) 21
Table 4: Greece Cat Care value, 2001-2006 (US$ m nominal prices) 23
Table 5: Greece Cat Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Greece Cat Care volume, 2001-2006 (Kg/Units/Liters m) 26
Table 7: Greece Cat Care volume forecast, 2006-2011 (Kg/Units/Liters m) 27
Table 8: Greece Cat Care brand share, by value, 2005-2006 (%) 29
Table 9: Greece Cat Care value, by brand 2005-2006 (EUR m nominal prices) 29
Table 10: Greece Cat Care company share by value, 2005-2006 (%) 31
Table 11: Greece Cat Care value, by company, 2005-2006 (EUR m nominal prices) 31
Table 12: Greece Cat Care expenditure per head, 2001-2006 (EUR, nominal prices) 32
Table 13: Greece Cat Care forecast expenditure per head, 2006-2011 (EUR, nominal prices) 33
Table 14: Greece Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 33
Table 15: Greece Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 34
Table 16: Greece Cat Care consumption per head, 2001-2006 (Kg/Units/Liters) 34
Table 17: Greece Cat Care forecast consumption per head, 2006-2011 (Kg/Units/Liters) 35
Table 18: Nestle S.A. Key Facts 36
Table 19: Mars, Inc. Key Facts 39
Table 20: Greece Cat food value, 2001-2006 (EUR m, nominal prices) 41
Table 21: Greece Cat food value forecast, 2006-2011 (EUR m, nominal prices) 42
Table 22: Greece Cat food value, 2001-2006 (US$ m nominal prices) 44
Table 23: Greece Cat food value forecast, 2006-2011 (US$ m nominal prices) 45
Table 24: Greece Cat food volume, 2001-2006 (Kg m) 47
Table 25: Greece Cat food volume forecast, 2006-2011 (Kg m) 48
Table 26: Greece Cat food brand share, by value, 2005-2006 (%) 50
Table 27: Greece Cat food value, by brand 2005-2006 (EUR m nominal prices) 50
Table 28: Greece Cat food company share by value, 2005-2006 (%) 52
Table 29: Greece Cat food value, by company, 2005-2006 (EUR m nominal prices) 52
Table 30: Greece Cat food expenditure per head, 2001-2006 (EUR, nominal prices) 53
Table 31: Greece Cat food forecast expenditure per head, 2006-2011 (EUR, nominal prices) 53
Table 32: Greece Cat food expenditure per head, 2001-2006 (US$ nominal prices) 54
Table 33: Greece Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 54
Table 34: Greece Cat food consumption per head, 2001-2006 (Kg) 55
Table 35: Greece Cat food forecast consumption per head, 2006-2011 (Kg) 55
Table 36: Greece Cat litter value, 2001-2006 (EUR m, nominal prices) 56
Table 37: Greece Cat litter value forecast, 2006-2011 (EUR m, nominal prices) 57
Table 38: Greece Cat litter value, 2001-2006 (US$ m nominal prices) 58
Table 39: Greece Cat litter value forecast, 2006-2011 (US$ m nominal prices) 59
Table 40: Greece Cat litter volume, 2001-2006 (Kg m) 60
Table 41: Greece Cat litter volume forecast, 2006-2011 (Kg m) 61
Table 42: Greece Cat litter brand share, by value, 2005-2006 (%) 62
Table 43: Greece Cat litter value, by brand 2005-2006 (EUR m nominal prices) 62
Table 44: Greece Cat litter company share by value, 2005-2006 (%) 63
Table 45: Greece Cat litter value, by company, 2005-2006 (EUR m nominal prices) 63
Table 46: Greece Cat litter expenditure per head, 2001-2006 (EUR, nominal prices) 64
Table 47: Greece Cat litter forecast expenditure per head, 2006-2011 (EUR, nominal prices) 64
Table 48: Greece Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 65
Table 49: Greece Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 65
Table 50: Greece Cat litter consumption per head, 2001-2006 (Kg) 66
Table 51: Greece Cat litter forecast consumption per head, 2006-2011 (Kg) 66
Table 52: Greece Cat toys value, 2001-2006 (EUR m, nominal prices) 67
Table 53: Greece Cat toys value forecast, 2006-2011 (EUR m, nominal prices) 68
Table 54: Greece Cat toys value, 2001-2006 (US$ m nominal prices) 69
Table 55: Greece Cat toys value forecast, 2006-2011 (US$ m nominal prices) 70
Table 56: Greece Cat toys volume, 2001-2006 (Units m) 71
Table 57: Greece Cat toys volume forecast, 2006-2011 (Units m) 72
Table 58: Greece Cat toys brand share, by value, 2005-2006 (%) 73
Table 59: Greece Cat toys value, by brand 2005-2006 (EUR m nominal prices) 73
Table 60: Greece Cat toys company share by value, 2005-2006 (%) 74
Table 61: Greece Cat toys value, by company, 2005-2006 (EUR m nominal prices) 74
Table 62: Greece Cat toys expenditure per head, 2001-2006 (EUR, nominal prices) 75
Table 63: Greece Cat toys forecast expenditure per head, 2006-2011 (EUR, nominal prices) 75
Table 64: Greece Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 76
Table 65: Greece Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 76
Table 66: Greece Cat toys consumption per head, 2001-2006 (Units) 77
Table 67: Greece Cat toys forecast consumption per head, 2006-2011 (Units) 77
Table 68: Greece Cat treats & milk value, 2001-2006 (EUR m, nominal prices) 78
Table 69: Greece Cat treats & milk value forecast, 2006-2011 (EUR m, nominal prices) 79
Table 70: Greece Cat treats & milk value, 2001-2006 (US$ m nominal prices) 81
Table 71: Greece Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 82
Table 72: Greece Cat treats & milk volume, 2001-2006 (Kg/Liters m) 84
Table 73: Greece Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 85
Table 74: Greece Cat treats & milk brand share, by value, 2005-2006 (%) 87
Table 75: Greece Cat treats & milk value, by brand 2005-2006 (EUR m nominal prices) 87
Table 76: Greece Cat treats & milk company share by value, 2005-2006 (%) 88
Table 77: Greece Cat treats & milk value, by company, 2005-2006 (EUR m nominal prices) 88
Table 78: Greece Cat treats & milk expenditure per head, 2001-2006 (EUR, nominal prices) 89
Table 79: Greece Cat treats & milk forecast expenditure per head, 2006-2011 (EUR, nominal prices) 89
Table 80: Greece Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 90
Table 81: Greece Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 90
Table 82: Greece Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 91
Table 83: Greece Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 91
Table 84: Global Cat Care market value, 2006 92
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 95
Table 86: Global Cat Care market volume, 2006 96
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 98
Table 88: Leading players - Top 5 countries 99
Table 89: Greece Cat Food new product launches (reports) and SKUs, by company (Top 5 companies), 2006 100
Table 90: Greece Cat Food new product launches (reports), by flavor and fragrances, 2006 101
Table 91: Greece Cat Food new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 101
Table 92: Greece Cat Food new product launches (reports), by Package tags or Claims (Top 10 claims) , 2006 102
Table 93: Greece Cat Food new product launches (reports) 103
Table 94: Greece Key Facts 105
Table 95: Greece population, by age group, 2000-2005 (millions) 108
Table 96: Greece population forecast, by age group, 2005-2010 (millions) 109
Table 97: Greece population, by gender, 2000-2005 (millions) 109
Table 98: Greece population forecast, by gender, 2005-2010 (millions) 110
Table 99: Greece real GDP, 2000-2005 (EUR bn, 2005 prices) 110
Table 100: Greece real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 110
Table 101: Greece nominal GDP, 2000-2005 (EUR bn, nominal prices) 111
Table 102: Greece real GDP, 2000-2005 (US$ bn, 2005 prices) 111
Table 103: Greece real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 111
Table 104: Greece consumer price index, 2000-2005 (2000=100) 112
Table 105: Greece consumer price index, 2005-2010 (2000=100) 112
Table 106: Greece exchange rate, 2000-2005 112

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