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Cat Care in Chile to 2011
Market Report, June 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Cat Care in Chile.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2006 and full forecasts to 2011.ScopeContains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by categories.HighlightsThe market for Cat Care in Chile increased between 2001-2006, growing at an average annual rate of 5%.
The leading company in the market in 2006 was Nestle S.A.
The second-largest player was Mars, Inc.
with Nutripro S.A in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Cat Care markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 CHILE CAT CARE - MARKET OVERVIEW 19
Value Analysis, 2001-2006 19
Value Analysis, 2006-2011 20
Value Analysis, US$ 2001-2006 22
Value Analysis, US$ 2006-2011 23
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 29
Expenditure & consumption per head 32
Chapter 4 LEADING COMPANY PROFILES 36
Nestle S.A. 36
Mars, Inc. 39
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 41
Value Analysis, 2001-2006 41
Value Analysis, 2006-2011 42
Value Analysis, US$ 2001-2006 44
Value Analysis, US$ 2006-2011 45
Volume Analysis, 2001-2006 47
Volume Analysis, 2006-2011 48
Company and Brand Share Analysis 51
Expenditure & consumption per head 54
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 57
Value Analysis, 2001-2006 57
Value Analysis, 2006-2011 58
Value Analysis, US$ 2001-2006 60
Value Analysis, US$ 2006-2011 61
Volume Analysis, 2001-2006 62
Volume Analysis, 2006-2011 63
Company and Brand Share Analysis 65
Expenditure & consumption per head 67
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 70
Value Analysis, 2001-2006 70
Value Analysis, 2006-2011 71
Value Analysis, US$ 2001-2006 73
Value Analysis, US$ 2006-2011 74
Volume Analysis, 2001-2006 75
Volume Analysis, 2006-2011 76
Company and Brand Share Analysis 78
Expenditure & consumption per head 80
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 83
Value Analysis, 2001-2006 83
Value Analysis, 2006-2011 84
Value Analysis, US$ 2001-2006 86
Value Analysis, US$ 2006-2011 87
Volume Analysis, 2001-2006 88
Volume Analysis, 2006-2011 89
Company and Brand Share Analysis 91
Expenditure & consumption per head 93
Chapter 9 COUNTRY COMPARISON 96
Value 96
Volume 100
Market Share 103
Chapter 10 NEW PRODUCT DEVELOPMENT 104
Product launches over time 104
Recent product launches 106
Chapter 11 CHILE SOCIOECONOMIC PROFILE 107
Country Overview 107
Key Facts 108
Political Overview 109
Chile Economic Overview 110
Chapter 12 CHILE MACROECONOMIC PROFILE 111
Macroeconomic Indicators 111
Chapter 13 RESEARCH METHODOLOGY 116
Methodology overview 116
Secondary research 117
Market modelling 118
Primary research 119
Data finalisation 119
Ongoing research 120
Chapter 14 APPENDIX 121
Future readings 121
How to contact experts in your industry 121


LIST OF FIGURES
Figure 1: Chile Cat Care value & value forecast, 2001-2011 (CLP m, nominal prices) 21
Figure 2: Chile Cat Care category growth comparison, by value, 2001-2011 24
Figure 3: Chile Cat Care volume & volume forecast, 2001-2011 (Kg/Units/Liters m) 27
Figure 4: Chile Cat Care category growth comparison, by volume, 2001-2011 28
Figure 5: Chile Cat Care company share, by value, 2005-2006 (%) 30
Figure 6: Chile Cat food value & value forecast, 2001-2011 (CLP m, nominal prices) 43
Figure 7: Chile Cat food category growth comparison, by value, 2001-2011 46
Figure 8: Chile Cat food volume & volume forecast, 2001-2011 (Kg m) 49
Figure 9: Chile Cat food category growth comparison, by volume, 2001-2011 50
Figure 10: Chile Cat food company share, by value, 2005-2006 (%) 52
Figure 11: Chile Cat litter value & value forecast, 2001-2011 (CLP m, nominal prices) 59
Figure 12: Chile Cat litter volume & volume forecast, 2001-2011 (Kg m) 64
Figure 13: Chile Cat toys value & value forecast, 2001-2011 (CLP m, nominal prices) 72
Figure 14: Chile Cat toys volume & volume forecast, 2001-2011 (Units m) 77
Figure 15: Chile Cat treats & milk value & value forecast, 2001-2011 (CLP m, nominal prices) 85
Figure 16: Chile Cat treats & milk volume & volume forecast, 2001-2011 (Kg/Liters m) 90
Figure 17: Global Cat Care market split (value terms, 2006) – Top 5 countries 97
Figure 18: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 99
Figure 19: Global Cat Care market split (volume terms, 2006) – Top 5 countries 100
Figure 20: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 102
Figure 21: Map of Chile 108
Figure 22: Annual data review process 117


LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Chile Cat Care value, 2001-2006 (CLP m, nominal prices) 19
Table 3: Chile Cat Care value forecast, 2006-2011 (CLP m, nominal prices) 20
Table 4: Chile Cat Care value, 2001-2006 (US$ m nominal prices) 22
Table 5: Chile Cat Care value forecast, 2006-2011 (US$ m nominal prices) 23
Table 6: Chile Cat Care volume, 2001-2006 (Kg/Units/Liters m) 25
Table 7: Chile Cat Care volume forecast, 2006-2011 (Kg/Units/Liters m) 26
Table 8: Chile Cat Care brand share, by value, 2005-2006 (%) 29
Table 9: Chile Cat Care value, by brand 2005-2006 (CLP m nominal prices) 29
Table 10: Chile Cat Care company share by value, 2005-2006 (%) 31
Table 11: Chile Cat Care value, by company, 2005-2006 (CLP m nominal prices) 31
Table 12: Chile Cat Care expenditure per head, 2001-2006 (CLP, nominal prices) 32
Table 13: Chile Cat Care forecast expenditure per head, 2006-2011 (CLP, nominal prices) 33
Table 14: Chile Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 34
Table 15: Chile Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 34
Table 16: Chile Cat Care consumption per head, 2001-2006 (Kg/Units/Liters) 35
Table 17: Chile Cat Care forecast consumption per head, 2006-2011 (Kg/Units/Liters) 35
Table 18: Nestle S.A. Key Facts 36
Table 19: Mars, Inc. Key Facts 39
Table 20: Chile Cat food value, 2001-2006 (CLP m, nominal prices) 41
Table 21: Chile Cat food value forecast, 2006-2011 (CLP m, nominal prices) 42
Table 22: Chile Cat food value, 2001-2006 (US$ m nominal prices) 44
Table 23: Chile Cat food value forecast, 2006-2011 (US$ m nominal prices) 45
Table 24: Chile Cat food volume, 2001-2006 (Kg m) 47
Table 25: Chile Cat food volume forecast, 2006-2011 (Kg m) 48
Table 26: Chile Cat food brand share, by value, 2005-2006 (%) 51
Table 27: Chile Cat food value, by brand 2005-2006 (CLP m nominal prices) 51
Table 28: Chile Cat food company share by value, 2005-2006 (%) 53
Table 29: Chile Cat food value, by company, 2005-2006 (CLP m nominal prices) 53
Table 30: Chile Cat food expenditure per head, 2001-2006 (CLP, nominal prices) 54
Table 31: Chile Cat food forecast expenditure per head, 2006-2011 (CLP, nominal prices) 54
Table 32: Chile Cat food expenditure per head, 2001-2006 (US$ nominal prices) 55
Table 33: Chile Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 55
Table 34: Chile Cat food consumption per head, 2001-2006 (Kg) 56
Table 35: Chile Cat food forecast consumption per head, 2006-2011 (Kg) 56
Table 36: Chile Cat litter value, 2001-2006 (CLP m, nominal prices) 57
Table 37: Chile Cat litter value forecast, 2006-2011 (CLP m, nominal prices) 58
Table 38: Chile Cat litter value, 2001-2006 (US$ m nominal prices) 60
Table 39: Chile Cat litter value forecast, 2006-2011 (US$ m nominal prices) 61
Table 40: Chile Cat litter volume, 2001-2006 (Kg m) 62
Table 41: Chile Cat litter volume forecast, 2006-2011 (Kg m) 63
Table 42: Chile Cat litter brand share, by value, 2005-2006 (%) 65
Table 43: Chile Cat litter value, by brand 2005-2006 (CLP m nominal prices) 65
Table 44: Chile Cat litter company share by value, 2005-2006 (%) 66
Table 45: Chile Cat litter value, by company, 2005-2006 (CLP m nominal prices) 66
Table 46: Chile Cat litter expenditure per head, 2001-2006 (CLP, nominal prices) 67
Table 47: Chile Cat litter forecast expenditure per head, 2006-2011 (CLP, nominal prices) 67
Table 48: Chile Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 68
Table 49: Chile Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 68
Table 50: Chile Cat litter consumption per head, 2001-2006 (Kg) 69
Table 51: Chile Cat litter forecast consumption per head, 2006-2011 (Kg) 69
Table 52: Chile Cat toys value, 2001-2006 (CLP m, nominal prices) 70
Table 53: Chile Cat toys value forecast, 2006-2011 (CLP m, nominal prices) 71
Table 54: Chile Cat toys value, 2001-2006 (US$ m nominal prices) 73
Table 55: Chile Cat toys value forecast, 2006-2011 (US$ m nominal prices) 74
Table 56: Chile Cat toys volume, 2001-2006 (Units m) 75
Table 57: Chile Cat toys volume forecast, 2006-2011 (Units m) 76
Table 58: Chile Cat toys brand share, by value, 2005-2006 (%) 78
Table 59: Chile Cat toys value, by brand 2005-2006 (CLP m nominal prices) 78
Table 60: Chile Cat toys company share by value, 2005-2006 (%) 79
Table 61: Chile Cat toys value, by company, 2005-2006 (CLP m nominal prices) 79
Table 62: Chile Cat toys expenditure per head, 2001-2006 (CLP, nominal prices) 80
Table 63: Chile Cat toys forecast expenditure per head, 2006-2011 (CLP, nominal prices) 80
Table 64: Chile Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 81
Table 65: Chile Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 81
Table 66: Chile Cat toys consumption per head, 2001-2006 (Units) 82
Table 67: Chile Cat toys forecast consumption per head, 2006-2011 (Units) 82
Table 68: Chile Cat treats & milk value, 2001-2006 (CLP m, nominal prices) 83
Table 69: Chile Cat treats & milk value forecast, 2006-2011 (CLP m, nominal prices) 84
Table 70: Chile Cat treats & milk value, 2001-2006 (US$ m nominal prices) 86
Table 71: Chile Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 87
Table 72: Chile Cat treats & milk volume, 2001-2006 (Kg/Liters m) 88
Table 73: Chile Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 89
Table 74: Chile Cat treats & milk brand share, by value, 2005-2006 (%) 91
Table 75: Chile Cat treats & milk value, by brand 2005-2006 (CLP m nominal prices) 91
Table 76: Chile Cat treats & milk company share by value, 2005-2006 (%) 92
Table 77: Chile Cat treats & milk value, by company, 2005-2006 (CLP m nominal prices) 92
Table 78: Chile Cat treats & milk expenditure per head, 2001-2006 (CLP, nominal prices) 93
Table 79: Chile Cat treats & milk forecast expenditure per head, 2006-2011 (CLP, nominal prices) 93
Table 80: Chile Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 94
Table 81: Chile Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 94
Table 82: Chile Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 95
Table 83: Chile Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 95
Table 84: Global Cat Care market value, 2006 96
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 99
Table 86: Global Cat Care market volume, 2006 100
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 102
Table 88: Leading players - Top 5 countries 103
Table 89: Chile Cat Food new product launches (reports) and SKUs, by company, 2006q 104
Table 90: Chile Cat Food new product launches (reports), by flavor and fragrances, 2006 104
Table 91: Chile Cat Food new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 105
Table 92: Chile Cat Food new product launches (reports), by Package tags or Claims (Top 10 claims) , 2006 105
Table 93: Chile Cat Food new product launches (reports) 106
Table 94: Chile Key Facts 108
Table 95: Chile population, by age group, 2000-2005 (millions) 111
Table 96: Chile population forecast, by age group, 2005-2010 (millions) 112
Table 97: Chile population, by gender, 2000-2005 (millions) 112
Table 98: Chile population forecast, by gender, 2005-2010 (millions) 113
Table 99: Chile real GDP, 2000-2005 (ChP bn, 2005 prices) 113
Table 100: Chile real GDP forecast, 2005-2010 (ChP bn, 2005 prices) 113
Table 101: Chile nominal GDP, 2000-2005 (ChP bn, nominal prices) 114
Table 102: Chile real GDP, 2000-2005 (US$ bn, 2005 prices) 114
Table 103: Chile real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 114
Table 104: Chile consumer price index, 2000-2005 (2000=100) 115
Table 105: Chile consumer price index, 2005-2010 (2000=100) 115
Table 106: Chile exchange rate, 2000-2005 115


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