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Cat Care in Brazil to 2011
Market Report, June 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Cat Care in Brazil.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2006 and full forecasts to 2011.ScopeContains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by categories.HighlightsThe market for Cat Care in Brazil increased between 2001-2006, growing at an average annual rate of 8.8%.
The leading company in the market in 2006 was Mars, Inc.
The second-largest player was Nestle S.A.
with Guabi Pet in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Cat Care markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 BRAZIL CAT CARE - MARKET OVERVIEW 19
Value Analysis, 2001-2006 19
Value Analysis, 2006-2011 20
Value Analysis, US$ 2001-2006 22
Value Analysis, US$ 2006-2011 23
Volume Analysis, 2001-2006 25
Volume Analysis, 2006-2011 26
Company and Brand Share Analysis 28
Expenditure & consumption per head 32
Chapter 4 LEADING COMPANY PROFILES 35
Mars, Inc. 35
NESTLE S.A. 37
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 40
Value Analysis, 2001-2006 40
Value Analysis, 2006-2011 41
Value Analysis, US$ 2001-2006 43
Value Analysis, US$ 2006-2011 44
Volume Analysis, 2001-2006 46
Volume Analysis, 2006-2011 47
Company and Brand Share Analysis 49
Expenditure & consumption per head 52
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 55
Value Analysis, 2001-2006 55
Value Analysis, 2006-2011 56
Value Analysis, US$ 2001-2006 58
Value Analysis, US$ 2006-2011 59
Volume Analysis, 2001-2006 60
Volume Analysis, 2006-2011 61
Company and Brand Share Analysis 63
Expenditure & consumption per head 65
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 68
Value Analysis, 2001-2006 68
Value Analysis, 2006-2011 69
Value Analysis, US$ 2001-2006 71
Value Analysis, US$ 2006-2011 72
Volume Analysis, 2001-2006 73
Volume Analysis, 2006-2011 74
Company and Brand Share Analysis 76
Expenditure & consumption per head 79
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011 83
Value Analysis, US$ 2001-2006 85
Value Analysis, US$ 2006-2011 86
Volume Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company and Brand Share Analysis 90
Expenditure & consumption per head 92
Chapter 9 COUNTRY COMPARISON 95
Value 95
Volume 99
Market Share 102
Chapter 10 BRAZIL SOCIOECONOMIC PROFILE 103
Country Overview 103
Key Facts 104
Political Overview 105
Brazil Economic Overview 106
Chapter 11 BRAZIL MACROECONOMIC PROFILE 107
Macroeconomic Indicators 107
Chapter 12 RESEARCH METHODOLOGY 112
Methodology overview 112
Secondary research 113
Market modelling 114
Primary research 115
Data finalisation 115
Ongoing research 116
Chapter 13 APPENDIX 117
Future readings 117
How to contact experts in your industry 117


LIST OF FIGURES
Figure 1: Brazil Cat Care value & value forecast, 2001-2011 (BRL m, nominal prices) 21
Figure 2: Brazil Cat Care category growth comparison, by value, 2001-2011 24
Figure 3: Brazil Cat Care volume & volume forecast, 2001-2011 (Kg/Liters/Units m) 27
Figure 4: Brazil Cat Care category growth comparison, by volume, 2001-2011 27
Figure 5: Brazil Cat Care company share, by value, 2005-2006 (%) 30
Figure 6: Brazil Cat food value & value forecast, 2001-2011 (BRL m, nominal prices) 42
Figure 7: Brazil Cat food category growth comparison, by value, 2001-2011 45
Figure 8: Brazil Cat food volume & volume forecast, 2001-2011 (Kg m) 48
Figure 9: Brazil Cat food category growth comparison, by volume, 2001-2011 48
Figure 10: Brazil Cat food company share, by value, 2005-2006 (%) 50
Figure 11: Brazil Cat litter value & value forecast, 2001-2011 (BRL m, nominal prices) 57
Figure 12: Brazil Cat litter volume & volume forecast, 2001-2011 (Kg m) 62
Figure 13: Brazil Cat toys value & value forecast, 2001-2011 (BRL m, nominal prices) 70
Figure 14: Brazil Cat toys volume & volume forecast, 2001-2011 (Units m) 75
Figure 15: Brazil Cat toys company share, by value, 2005-2006 (%) 77
Figure 16: Brazil Cat treats & milk value & value forecast, 2001-2011 (BRL m, nominal prices) 84
Figure 17: Brazil Cat treats & milk volume & volume forecast, 2001-2011 (Kg/Liters m) 89
Figure 18: Global Cat Care market split (value terms, 2006) – Top 5 countries 96
Figure 19: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 98
Figure 20: Global Cat Care market split (volume terms, 2006) – Top 5 countries 99
Figure 21: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 101
Figure 22: Map of Brazil 104
Figure 23: Annual data review process 113


LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Brazil Cat Care value, 2001-2006 (BRL m, nominal prices) 19
Table 3: Brazil Cat Care value forecast, 2006-2011 (BRL m, nominal prices) 20
Table 4: Brazil Cat Care value, 2001-2006 (US$ m nominal prices) 22
Table 5: Brazil Cat Care value forecast, 2006-2011 (US$ m nominal prices) 23
Table 6: Brazil Cat Care volume, 2001-2006 (Kg/Liters/Units m) 25
Table 7: Brazil Cat Care volume forecast, 2006-2011 (Kg/Liters/Units m) 26
Table 8: Brazil Cat Care brand share, by value, 2005-2006 (%) 28
Table 9: Brazil Cat Care value, by brand 2005-2006 (BRL m nominal prices) 29
Table 10: Brazil Cat Care company share by value, 2005-2006 (%) 31
Table 11: Brazil Cat Care value, by company, 2005-2006 (BRL m nominal prices) 31
Table 12: Brazil Cat Care expenditure per head, 2001-2006 (BRL, nominal prices) 32
Table 13: Brazil Cat Care forecast expenditure per head, 2006-2011 (BRL, nominal prices) 32
Table 14: Brazil Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 33
Table 15: Brazil Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 33
Table 16: Brazil Cat Care consumption per head, 2001-2006 (Kg/Liters/Units) 34
Table 17: Brazil Cat Care forecast consumption per head, 2006-2011 (Kg/Liters/Units) 34
Table 18: Mars, Inc. Key Facts 35
Table 19: Nestle S.A. Key Facts 37
Table 20: Brazil Cat food value, 2001-2006 (BRL m, nominal prices) 40
Table 21: Brazil Cat food value forecast, 2006-2011 (BRL m, nominal prices) 41
Table 22: Brazil Cat food value, 2001-2006 (US$ m nominal prices) 43
Table 23: Brazil Cat food value forecast, 2006-2011 (US$ m nominal prices) 44
Table 24: Brazil Cat food volume, 2001-2006 (Kg m) 46
Table 25: Brazil Cat food volume forecast, 2006-2011 (Kg m) 47
Table 26: Brazil Cat food brand share, by value, 2005-2006 (%) 49
Table 27: Brazil Cat food value, by brand 2005-2006 (BRL m nominal prices) 49
Table 28: Brazil Cat food company share by value, 2005-2006 (%) 51
Table 29: Brazil Cat food value, by company, 2005-2006 (BRL m nominal prices) 51
Table 30: Brazil Cat food expenditure per head, 2001-2006 (BRL, nominal prices) 52
Table 31: Brazil Cat food forecast expenditure per head, 2006-2011 (BRL, nominal prices) 52
Table 32: Brazil Cat food expenditure per head, 2001-2006 (US$ nominal prices) 53
Table 33: Brazil Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 53
Table 34: Brazil Cat food consumption per head, 2001-2006 (Kg) 54
Table 35: Brazil Cat food forecast consumption per head, 2006-2011 (Kg) 54
Table 36: Brazil Cat litter value, 2001-2006 (BRL m, nominal prices) 55
Table 37: Brazil Cat litter value forecast, 2006-2011 (BRL m, nominal prices) 56
Table 38: Brazil Cat litter value, 2001-2006 (US$ m nominal prices) 58
Table 39: Brazil Cat litter value forecast, 2006-2011 (US$ m nominal prices) 59
Table 40: Brazil Cat litter volume, 2001-2006 (Kg m) 60
Table 41: Brazil Cat litter volume forecast, 2006-2011 (Kg m) 61
Table 42: Brazil Cat litter brand share, by value, 2005-2006 (%) 63
Table 43: Brazil Cat litter value, by brand 2005-2006 (BRL m nominal prices) 63
Table 44: Brazil Cat litter company share by value, 2005-2006 (%) 64
Table 45: Brazil Cat litter value, by company, 2005-2006 (BRL m nominal prices) 64
Table 46: Brazil Cat litter expenditure per head, 2001-2006 (BRL, nominal prices) 65
Table 47: Brazil Cat litter forecast expenditure per head, 2006-2011 (BRL, nominal prices) 65
Table 48: Brazil Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 66
Table 49: Brazil Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 66
Table 50: Brazil Cat litter consumption per head, 2001-2006 (Kg) 67
Table 51: Brazil Cat litter forecast consumption per head, 2006-2011 (Kg) 67
Table 52: Brazil Cat toys value, 2001-2006 (BRL m, nominal prices) 68
Table 53: Brazil Cat toys value forecast, 2006-2011 (BRL m, nominal prices) 69
Table 54: Brazil Cat toys value, 2001-2006 (US$ m nominal prices) 71
Table 55: Brazil Cat toys value forecast, 2006-2011 (US$ m nominal prices) 72
Table 56: Brazil Cat toys volume, 2001-2006 (Units m) 73
Table 57: Brazil Cat toys volume forecast, 2006-2011 (Units m) 74
Table 58: Brazil Cat toys brand share, by value, 2005-2006 (%) 76
Table 59: Brazil Cat toys value, by brand 2005-2006 (BRL m nominal prices) 76
Table 60: Brazil Cat toys company share by value, 2005-2006 (%) 78
Table 61: Brazil Cat toys value, by company, 2005-2006 (BRL m nominal prices) 78
Table 62: Brazil Cat toys expenditure per head, 2001-2006 (BRL, nominal prices) 79
Table 63: Brazil Cat toys forecast expenditure per head, 2006-2011 (BRL, nominal prices) 79
Table 64: Brazil Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 80
Table 65: Brazil Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 80
Table 66: Brazil Cat toys consumption per head, 2001-2006 (Units) 81
Table 67: Brazil Cat toys forecast consumption per head, 2006-2011 (Units) 81
Table 68: Brazil Cat treats & milk value, 2001-2006 (BRL m, nominal prices) 82
Table 69: Brazil Cat treats & milk value forecast, 2006-2011 (BRL m, nominal prices) 83
Table 70: Brazil Cat treats & milk value, 2001-2006 (US$ m nominal prices) 85
Table 71: Brazil Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 86
Table 72: Brazil Cat treats & milk volume, 2001-2006 (Kg/Liters m) 87
Table 73: Brazil Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 88
Table 74: Brazil Cat treats & milk brand share, by value, 2005-2006 (%) 90
Table 75: Brazil Cat treats & milk value, by brand 2005-2006 (BRL m nominal prices) 90
Table 76: Brazil Cat treats & milk company share by value, 2005-2006 (%) 91
Table 77: Brazil Cat treats & milk value, by company, 2005-2006 (BRL m nominal prices) 91
Table 78: Brazil Cat treats & milk expenditure per head, 2001-2006 (BRL, nominal prices) 92
Table 79: Brazil Cat treats & milk forecast expenditure per head, 2006-2011 (BRL, nominal prices) 92
Table 80: Brazil Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 93
Table 81: Brazil Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 93
Table 82: Brazil Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 94
Table 83: Brazil Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 94
Table 84: Global Cat Care market value, 2006 95
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 98
Table 86: Global Cat Care market volume, 2006 99
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 101
Table 88: Leading players - Top 5 countries 102
Table 89: Brazil Key Facts 104
Table 90: Brazil population, by age group, 2000-2005 (millions) 107
Table 91: Brazil population forecast, by age group, 2005-2010 (millions) 108
Table 92: Brazil population, by gender, 2000-2005 (millions) 108
Table 93: Brazil population forecast, by gender, 2005-2010 (millions) 109
Table 94: Brazil real GDP, 2000-2005 (BRL bn, 2005 prices) 109
Table 95: Brazil real GDP forecast, 2005-2010 (BRL bn, 2005 prices) 109
Table 96: Brazil nominal GDP, 2000-2005 (BRL bn, nominal prices) 110
Table 97: Brazil real GDP, 2000-2005 (US$ bn, 2005 prices) 110
Table 98: Brazil real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 110
Table 99: Brazil consumer price index, 2000-2005 (2000=100) 111
Table 100: Brazil consumer price index, 2005-2010 (2000=100) 111
Table 101: Brazil exchange rate, 2000-2005 111


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