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Cat Care in Austria to 2011
Market Report, June 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Cat Care in Austria.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2006 and full forecasts to 2011.ScopeContains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by categories.HighlightsThe market for Cat Care in Austria increased between 2001-2006, growing at an average annual rate of 4.5%.
The leading company in the market in 2006 was Mars, Inc.
The second-largest player was Gimpet with Nestle S.A.
in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Cat Care markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 AUSTRIA CAT CARE - MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 30
Expenditure & consumption per head 35
Chapter 4 LEADING COMPANY PROFILES 39
Mars, Inc. 39
NESTLE S.A. 41
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 44
Value Analysis, 2001-2006 44
Value Analysis, 2006-2011 45
Value Analysis, US$ 2001-2006 47
Value Analysis, US$ 2006-2011 48
Volume Analysis, 2001-2006 50
Volume Analysis, 2006-2011 51
Company and Brand Share Analysis 54
Expenditure & consumption per head 59
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 62
Value Analysis, 2001-2006 62
Value Analysis, 2006-2011 63
Value Analysis, US$ 2001-2006 65
Value Analysis, US$ 2006-2011 66
Volume Analysis, 2001-2006 67
Volume Analysis, 2006-2011 68
Company and Brand Share Analysis 70
Expenditure & consumption per head 72
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 75
Value Analysis, 2001-2006 75
Value Analysis, 2006-2011 76
Value Analysis, US$ 2001-2006 78
Value Analysis, US$ 2006-2011 79
Volume Analysis, 2001-2006 80
Volume Analysis, 2006-2011 81
Company and Brand Share Analysis 83
Expenditure & consumption per head 85
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 88
Value Analysis, 2001-2006 88
Value Analysis, 2006-2011 89
Value Analysis, US$ 2001-2006 91
Value Analysis, US$ 2006-2011 92
Volume Analysis, 2001-2006 94
Volume Analysis, 2006-2011 95
Company and Brand Share Analysis 98
Expenditure & consumption per head 100
Chapter 9 COUNTRY COMPARISON 103
Value 103
Volume 107
Market Share 110
Chapter 10 NEW PRODUCT DEVELOPMENT 111
Product launches over time 111
Recent product launches 114
Chapter 11 AUSTRIA SOCIOECONOMIC PROFILE 115
Country Overview 115
Key Facts 116
Political Overview 117
Austria Economic Overview 118
Chapter 12 AUSTRIA MACROECONOMIC PROFILE 119
Macroeconomic Indicators 119
Chapter 13 RESEARCH METHODOLOGY 124
Methodology overview 124
Secondary research 125
Market modelling 126
Primary research 127
Data finalisation 127
Ongoing research 128
Chapter 14 APPENDIX 129
Future readings 129
How to contact experts in your industry 129


LIST OF FIGURES
Figure 1: Austria Cat Care value & value forecast, 2001-2011 (EUR m, nominal prices) 22
Figure 2: Austria Cat Care category growth comparison, by value, 2001-2011 25
Figure 3: Austria Cat Care volume & volume forecast, 2001-2011 (Kg m) 28
Figure 4: Austria Cat Care category growth comparison, by volume, 2001-2011 29
Figure 5: Austria Cat Care company share, by value, 2005-2006 (%) 32
Figure 6: Austria Cat food value & value forecast, 2001-2011 (EUR m, nominal prices) 46
Figure 7: Austria Cat food category growth comparison, by value, 2001-2011 49
Figure 8: Austria Cat food volume & volume forecast, 2001-2011 (Kg m) 52
Figure 9: Austria Cat food category growth comparison, by volume, 2001-2011 53
Figure 10: Austria Cat food company share, by value, 2005-2006 (%) 56
Figure 11: Austria Cat litter value & value forecast, 2001-2011 (EUR m, nominal prices) 64
Figure 12: Austria Cat litter volume & volume forecast, 2001-2011 (Kg m) 69
Figure 13: Austria Cat toys value & value forecast, 2001-2011 (EUR m, nominal prices) 77
Figure 14: Austria Cat toys volume & volume forecast, 2001-2011 (Kg m) 82
Figure 15: Austria Cat treats & milk value & value forecast, 2001-2011 (EUR m, nominal prices) 90
Figure 16: Austria Cat treats & milk category growth comparison, by value, 2001-2011 93
Figure 17: Austria Cat treats & milk volume & volume forecast, 2001-2011 (Liters\Kg m) 96
Figure 18: Austria Cat treats & milk category growth comparison, by volume, 2001-2011 97
Figure 19: Global Cat Care market split (value terms, 2006) – Top 5 countries 104
Figure 20: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 106
Figure 21: Global Cat Care market split (volume terms, 2006) – Top 5 countries 107
Figure 22: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 109
Figure 23: Map of Austria 116
Figure 24: Annual data review process 125


LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Austria Cat Care value, 2001-2006 (EUR m, nominal prices) 20
Table 3: Austria Cat Care value forecast, 2006-2011 (EUR m, nominal prices) 21
Table 4: Austria Cat Care value, 2001-2006 (US$ m nominal prices) 23
Table 5: Austria Cat Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Austria Cat Care volume, 2001-2006 ($UNITS m) 26
Table 7: Austria Cat Care volume forecast, 2006-2011 ($UNITS m) 27
Table 8: Austria Cat Care brand share, by value, 2005-2006 (%) 30
Table 9: Austria Cat Care value, by brand 2005-2006 (EUR m nominal prices) 31
Table 10: Austria Cat Care company share by value, 2005-2006 (%) 33
Table 11: Austria Cat Care value, by company, 2005-2006 (EUR m nominal prices) 34
Table 12: Austria Cat Care expenditure per head, 2001-2006 (EUR, nominal prices) 35
Table 13: Austria Cat Care forecast expenditure per head, 2006-2011 (EUR, nominal prices) 36
Table 14: Austria Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 36
Table 15: Austria Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 37
Table 16: Austria Cat Care consumption per head, 2001-2006 ($UNITS) 37
Table 17: Austria Cat Care forecast consumption per head, 2006-2011 ($UNITS) 38
Table 18: Mars, Inc. Key Facts 39
Table 19: Nestle S.A. Key Facts 41
Table 20: Austria Cat Care forecast consumption per head, 2006-2011 ($UNITS) 44
Table 21: Austria Cat food value forecast, 2006-2011 (EUR m, nominal prices) 45
Table 22: Austria Cat food value, 2001-2006 (US$ m nominal prices) 47
Table 23: Austria Cat food value forecast, 2006-2011 (US$ m nominal prices) 48
Table 24: Austria Cat food volume, 2001-2006 ($UNITS m) 50
Table 25: Austria Cat food volume forecast, 2006-2011 ($UNITS m) 51
Table 26: Austria Cat food brand share, by value, 2005-2006 (%) 54
Table 27: Austria Cat food value, by brand 2005-2006 (EUR m nominal prices) 55
Table 28: Austria Cat food company share by value, 2005-2006 (%) 57
Table 29: Austria Cat food value, by company, 2005-2006 (EUR m nominal prices) 58
Table 30: Austria Cat food expenditure per head, 2001-2006 (EUR, nominal prices) 59
Table 31: Austria Cat food forecast expenditure per head, 2006-2011 (EUR, nominal prices) 59
Table 32: Austria Cat food expenditure per head, 2001-2006 (US$ nominal prices) 60
Table 33: Austria Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 60
Table 34: Austria Cat food consumption per head, 2001-2006 ($UNITS) 61
Table 35: Austria Cat food forecast consumption per head, 2006-2011 ($UNITS) 61
Table 36: Austria Cat litter value, 2001-2006 (EUR m, nominal prices) 62
Table 37: Austria Cat litter value forecast, 2006-2011 (EUR m, nominal prices) 63
Table 38: Austria Cat litter value, 2001-2006 (US$ m nominal prices) 65
Table 39: Austria Cat litter value forecast, 2006-2011 (US$ m nominal prices) 66
Table 40: Austria Cat litter volume, 2001-2006 ($UNITS m) 67
Table 41: Austria Cat litter volume forecast, 2006-2011 ($UNITS m) 68
Table 42: Austria Cat litter brand share, by value, 2005-2006 (%) 70
Table 43: Austria Cat litter value, by brand 2005-2006 (EUR m nominal prices) 70
Table 44: Austria Cat litter company share by value, 2005-2006 (%) 71
Table 45: Austria Cat litter value, by company, 2005-2006 (EUR m nominal prices) 71
Table 46: Austria Cat litter expenditure per head, 2001-2006 (EUR, nominal prices) 72
Table 47: Austria Cat litter forecast expenditure per head, 2006-2011 (EUR, nominal prices) 72
Table 48: Austria Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 73
Table 49: Austria Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 73
Table 50: Austria Cat litter consumption per head, 2001-2006 ($UNITS) 74
Table 51: Austria Cat litter forecast consumption per head, 2006-2011 ($UNITS) 74
Table 52: Austria Cat toys value, 2001-2006 (EUR m, nominal prices) 75
Table 53: Austria Cat toys value forecast, 2006-2011 (EUR m, nominal prices) 76
Table 54: Austria Cat toys value, 2001-2006 (US$ m nominal prices) 78
Table 55: Austria Cat toys value forecast, 2006-2011 (US$ m nominal prices) 79
Table 56: Austria Cat toys volume, 2001-2006 ($UNITS m) 80
Table 57: Austria Cat toys volume forecast, 2006-2011 ($UNITS m) 81
Table 58: Austria Cat toys brand share, by value, 2005-2006 (%) 83
Table 59: Austria Cat toys value, by brand 2005-2006 (EUR m nominal prices) 83
Table 60: Austria Cat toys company share by value, 2005-2006 (%) 84
Table 61: Austria Cat toys value, by company, 2005-2006 (EUR m nominal prices) 84
Table 62: Austria Cat toys expenditure per head, 2001-2006 (EUR, nominal prices) 85
Table 63: Austria Cat toys forecast expenditure per head, 2006-2011 (EUR, nominal prices) 85
Table 64: Austria Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 86
Table 65: Austria Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 86
Table 66: Austria Cat toys consumption per head, 2001-2006 ($UNITS) 87
Table 67: Austria Cat toys forecast consumption per head, 2006-2011 ($UNITS) 87
Table 68: Austria Cat treats & milk value, 2001-2006 (EUR m, nominal prices) 88
Table 69: Austria Cat treats & milk value forecast, 2006-2011 (EUR m, nominal prices) 89
Table 70: Austria Cat treats & milk value, 2001-2006 (US$ m nominal prices) 91
Table 71: Austria Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 92
Table 72: Austria Cat treats & milk volume, 2001-2006 (Liters\Kg m) 94
Table 73: Austria Cat treats & milk volume forecast, 2006-2011 (Liters\Kg m) 95
Table 74: Austria Cat treats & milk brand share, by value, 2005-2006 (%) 98
Table 75: Austria Cat treats & milk value, by brand 2005-2006 (EUR m nominal prices) 98
Table 76: Austria Cat treats & milk company share by value, 2005-2006 (%) 99
Table 77: Austria Cat treats & milk value, by company, 2005-2006 (EUR m nominal prices) 99
Table 78: Austria Cat treats & milk expenditure per head, 2001-2006 (EUR, nominal prices) 100
Table 79: Austria Cat treats & milk forecast expenditure per head, 2006-2011 (EUR, nominal prices) 100
Table 80: Austria Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 101
Table 81: Austria Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 101
Table 82: Austria Cat treats & milk consumption per head, 2001-2006 (Liters\Kg) 102
Table 83: Austria Cat treats & milk forecast consumption per head, 2006-2011 (Liters\Kg) 102
Table 84: Global Cat Care market value, 2006 103
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 106
Table 86: Global Cat Care market volume, 2006 107
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 109
Table 88: Leading players - Top 5 countries 110
Table 89: Austria Cat Food new product launches (reports) and SKUs, by company (Top 5 companies), 2006 111
Table 90: Austria Cat Food new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 112
Table 91: Austria Cat Food new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 112
Table 92: Austria Cat Food new product launches (reports), by Package tags or Claims, 2006 113
Table 93: Austria Cat Food new product launches (reports) - Recent 5 launches 114
Table 94: Austria Key Facts 116
Table 95: Austria population, by age group, 2000-2005 (millions) 119
Table 96: Austria population forecast, by age group, 2005-2010 (millions) 120
Table 97: Austria population, by gender, 2000-2005 (millions) 120
Table 98: Austria population forecast, by gender, 2005-2010 (millions) 121
Table 99: Austria real GDP, 2000-2005 (EUR bn, 2005 prices) 121
Table 100: Austria real GDP forecast, 2005-2010 (EUR bn, 2005 prices) 121
Table 101: Austria nominal GDP, 2000-2005 (EUR bn, nominal prices) 122
Table 102: Austria real GDP, 2000-2005 (US$ bn, 2005 prices) 122
Table 103: Austria real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 122
Table 104: Austria consumer price index, 2000-2005 (2000=100) 123
Table 105: Austria consumer price index, 2005-2010 (2000=100) 123
Table 106: Austria exchange rate, 2000-2005 123


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