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Cat Care in Australia to 2011
Market Report, June 2007, 396  €


Description

IntroductionThis databook is a detailed information resource covering all the key data points on Cat Care in Australia.
It includes comprehensive value volume segmentation and market share data.
The databook supplies actual data to 2006 and full forecasts to 2011.ScopeContains information on 4 categories: Cat food, Cat litter, Cat toys and Cat treats & milk.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by categories.HighlightsThe market for Cat Care in Australia increased between 2001-2006, growing at an average annual rate of 2.4%.
The leading company in the market in 2006 was Mars, Inc.
The second-largest player was Nestle S.A.
with Masterpet in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Cat Care markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting.

Sommaire
 
TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Cat Care 2
Summary category level - Cat food 3
Summary category level - Cat litter 4
Summary category level - Cat toys 5
Summary category level - Cat treats & milk 6
Chapter 2 INTRODUCTION 7
What is this report about? 7
How to use this report 7
Market Definition 8
Chapter 3 AUSTRALIA CAT CARE - MARKET OVERVIEW 20
Value Analysis, 2001-2006 20
Value Analysis, 2006-2011 21
Value Analysis, US$ 2001-2006 23
Value Analysis, US$ 2006-2011 24
Volume Analysis, 2001-2006 26
Volume Analysis, 2006-2011 27
Company and Brand Share Analysis 29
Expenditure & consumption per head 34
Chapter 4 LEADING COMPANY PROFILES 38
Mars, Inc. 38
NESTLE S.A. 40
Chapter 5 CATEGORY ANALYSIS - CAT FOOD 43
Value Analysis, 2001-2006 43
Value Analysis, 2006-2011 44
Value Analysis, US$ 2001-2006 46
Value Analysis, US$ 2006-2011 47
Volume Analysis, 2001-2006 49
Volume Analysis, 2006-2011 50
Company and Brand Share Analysis 52
Expenditure & consumption per head 56
Chapter 6 CATEGORY ANALYSIS - CAT LITTER 59
Value Analysis, 2001-2006 59
Value Analysis, 2006-2011 60
Value Analysis, US$ 2001-2006 61
Value Analysis, US$ 2006-2011 61
Volume Analysis, 2001-2006 62
Volume Analysis, 2006-2011 63
Company and Brand Share Analysis 64
Expenditure & consumption per head 67
Chapter 7 CATEGORY ANALYSIS - CAT TOYS 70
Value Analysis, 2001-2006 70
Value Analysis, 2006-2011 71
Value Analysis, US$ 2001-2006 72
Value Analysis, US$ 2006-2011 72
Volume Analysis, 2001-2006 73
Volume Analysis, 2006-2011 74
Company and Brand Share Analysis 75
Expenditure & consumption per head 78
Chapter 8 CATEGORY ANALYSIS - CAT TREATS & MILK 81
Value Analysis, 2001-2006 81
Value Analysis, 2006-2011 82
Value Analysis, US$ 2001-2006 84
Value Analysis, US$ 2006-2011 85
Volume Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company and Brand Share Analysis 90
Expenditure & consumption per head 93
Chapter 9 COUNTRY COMPARISON 96
Value 96
Volume 100
Market Share 103
Chapter 10 NEW PRODUCT DEVELOPMENT 104
Product launches over time 104
Recent product launches 107
Chapter 11 AUSTRALIA SOCIOECONOMIC PROFILE 108
Country Overview 108
Key Facts 109
Political Overview 110
Australia Economic Overview 111
Chapter 12 AUSTRALIA MACROECONOMIC PROFILE 112
Macroeconomic Indicators 112
Chapter 13 RESEARCH METHODOLOGY 117
Methodology overview 117
Secondary research 118
Market modelling 119
Primary research 120
Data finalisation 120
Ongoing research 121
Chapter 14 APPENDIX 122
Future readings 122
How to contact experts in your industry 122


LIST OF FIGURES
Figure 1: Australia Cat Care value & value forecast, 2001-2011 (AUD m, nominal prices) 22
Figure 2: Australia Cat Care category growth comparison, by value, 2001-2011 25
Figure 3: Australia Cat Care volume & volume forecast, 2001-2011 (Kg/Litres/Units m) 28
Figure 4: Australia Cat Care category growth comparison, by volume, 2001-2011 28
Figure 5: Australia Cat Care company share, by value, 2005-2006 (%) 31
Figure 6: Australia Cat food value & value forecast, 2001-2011 (AUD m, nominal prices) 45
Figure 7: Australia Cat food category growth comparison, by value, 2001-2011 48
Figure 8: Australia Cat food volume & volume forecast, 2001-2011 (Kg m) 51
Figure 9: Australia Cat food category growth comparison, by volume, 2001-2011 51
Figure 10: Australia Cat food company share, by value, 2005-2006 (%) 54
Figure 11: Australia Cat litter value & value forecast, 2001-2011 (AUD m, nominal prices) 60
Figure 12: Australia Cat litter volume & volume forecast, 2001-2011 (Kg m) 63
Figure 13: Australia Cat litter company share, by value, 2005-2006 (%) 65
Figure 14: Australia Cat toys value & value forecast, 2001-2011 (AUD m, nominal prices) 71
Figure 15: Australia Cat toys volume & volume forecast, 2001-2011 (Units m) 74
Figure 16: Australia Cat toys company share, by value, 2005-2006 (%) 76
Figure 17: Australia Cat treats & milk value & value forecast, 2001-2011 (AUD m, nominal prices) 83
Figure 18: Australia Cat treats & milk category growth comparison, by value, 2001-2011 86
Figure 19: Australia Cat treats & milk volume & volume forecast, 2001-2011 (Kg m) 89
Figure 20: Australia Cat treats & milk category growth comparison, by volume, 2001-2011 89
Figure 21: Australia Cat treats & milk company share, by value, 2005-2006 (%) 91
Figure 22: Global Cat Care market split (value terms, 2006) – Top 5 countries 97
Figure 23: Global Cat Care market value, 2001 – 2006 (Top 5 countries) 99
Figure 24: Global Cat Care market split (volume terms, 2006) – Top 5 countries 100
Figure 25: Global Cat Care market volume, 2001 – 2006 (Top 5 countries) 102
Figure 26: Map of Australia 109
Figure 27: Annual data review process 118


LIST OF TABLES
Table 1: Cat care category definitions 9
Table 2: Australia Cat Care value, 2001-2006 (AUD m, nominal prices) 20
Table 3: Australia Cat Care value forecast, 2006-2011 (AUD m, nominal prices) 21
Table 4: Australia Cat Care value, 2001-2006 (US$ m nominal prices) 23
Table 5: Australia Cat Care value forecast, 2006-2011 (US$ m nominal prices) 24
Table 6: Australia Cat Care volume, 2001-2006 (Kg/Litres/Units m) 26
Table 7: Australia Cat Care volume forecast, 2006-2011 (Kg/Litres/Units m) 27
Table 8: Australia Cat Care brand share, by value, 2005-2006 (%) 29
Table 9: Australia Cat Care value, by brand 2005-2006 (AUD m nominal prices) 30
Table 10: Australia Cat Care company share by value, 2005-2006 (%) 32
Table 11: Australia Cat Care value, by company, 2005-2006 (AUD m nominal prices) 33
Table 12: Australia Cat Care expenditure per head, 2001-2006 (AUD, nominal prices) 34
Table 13: Australia Cat Care forecast expenditure per head, 2006-2011 (AUD, nominal prices) 35
Table 14: Australia Cat Care expenditure per head, 2001-2006 (US$ nominal prices) 35
Table 15: Australia Cat Care forecast expenditure per head, 2006-2011 (US$ nominal prices) 36
Table 16: Australia Cat Care consumption per head, 2001-2006 (Kg/Liters/UnitsCat treats & milk) 36
Table 17: Australia Cat Care forecast consumption per head, 2006-2011 (Kg/Liters/Units) 37
Table 18: Mars, Inc. Key Facts 38
Table 19: Nestle S.A. Key Facts 40
Table 20: Australia Cat food value, 2001-2006 (AUD m, nominal prices) 43
Table 21: Australia Cat food value forecast, 2006-2011 (AUD m, nominal prices) 44
Table 22: Australia Cat food value, 2001-2006 (US$ m nominal prices) 46
Table 23: Australia Cat food value forecast, 2006-2011 (US$ m nominal prices) 47
Table 24: Australia Cat food volume, 2001-2006 (Kg m) 49
Table 25: Australia Cat food volume forecast, 2006-2011 (Kg m) 50
Table 26: Australia Cat food brand share, by value, 2005-2006 (%) 52
Table 27: Australia Cat food value, by brand 2005-2006 (AUD m nominal prices) 53
Table 28: Australia Cat food company share by value, 2005-2006 (%) 55
Table 29: Australia Cat food value, by company, 2005-2006 (AUD m nominal prices) 55
Table 30: Australia Cat food expenditure per head, 2001-2006 (AUD, nominal prices) 56
Table 31: Australia Cat food forecast expenditure per head, 2006-2011 (AUD, nominal prices) 56
Table 32: Australia Cat food expenditure per head, 2001-2006 (US$ nominal prices) 57
Table 33: Australia Cat food forecast expenditure per head, 2006-2011 (US$ nominal prices) 57
Table 34: Australia Cat food consumption per head, 2001-2006 (Kg) 58
Table 35: Australia Cat food forecast consumption per head, 2006-2011 (Kg) 58
Table 36: Australia Cat litter value, 2001-2006 (AUD m, nominal prices) 59
Table 37: Australia Cat litter value forecast, 2006-2011 (AUD m, nominal prices) 60
Table 38: Australia Cat litter value, 2001-2006 (US$ m nominal prices) 61
Table 39: Australia Cat litter value forecast, 2006-2011 (US$ m nominal prices) 61
Table 40: Australia Cat litter volume, 2001-2006 (Kg m) 62
Table 41: Australia Cat litter volume forecast, 2006-2011 (Kg m) 63
Table 42: Australia Cat litter brand share, by value, 2005-2006 (%) 64
Table 43: Australia Cat litter value, by brand 2005-2006 (AUD m nominal prices) 64
Table 44: Australia Cat litter company share by value, 2005-2006 (%) 66
Table 45: Australia Cat litter value, by company, 2005-2006 (AUD m nominal prices) 66
Table 46: Australia Cat litter expenditure per head, 2001-2006 (AUD, nominal prices) 67
Table 47: Australia Cat litter forecast expenditure per head, 2006-2011 (AUD, nominal prices) 67
Table 48: Australia Cat litter expenditure per head, 2001-2006 (US$ nominal prices) 68
Table 49: Australia Cat litter forecast expenditure per head, 2006-2011 (US$ nominal prices) 68
Table 50: Australia Cat litter consumption per head, 2001-2006 (Kg) 69
Table 51: Australia Cat litter forecast consumption per head, 2006-2011 (Kg) 69
Table 52: Australia Cat toys value, 2001-2006 (AUD m, nominal prices) 70
Table 53: Australia Cat toys value forecast, 2006-2011 (AUD m, nominal prices) 71
Table 54: Australia Cat toys value, 2001-2006 (US$ m nominal prices) 72
Table 55: Australia Cat toys value forecast, 2006-2011 (US$ m nominal prices) 72
Table 56: Australia Cat toys volume, 2001-2006 (Units m) 73
Table 57: Australia Cat toys volume forecast, 2006-2011 (Units m) 74
Table 58: Australia Cat toys brand share, by value, 2005-2006 (%) 75
Table 59: Australia Cat toys value, by brand 2005-2006 (AUD m nominal prices) 75
Table 60: Australia Cat toys company share by value, 2005-2006 (%) 77
Table 61: Australia Cat toys value, by company, 2005-2006 (AUD m nominal prices) 77
Table 62: Australia Cat toys expenditure per head, 2001-2006 (AUD, nominal prices) 78
Table 63: Australia Cat toys forecast expenditure per head, 2006-2011 (AUD, nominal prices) 78
Table 64: Australia Cat toys expenditure per head, 2001-2006 (US$ nominal prices) 79
Table 65: Australia Cat toys forecast expenditure per head, 2006-2011 (US$ nominal prices) 79
Table 66: Australia Cat toys consumption per head, 2001-2006 (Units) 80
Table 67: Australia Cat toys forecast consumption per head, 2006-2011 (Units) 80
Table 68: Australia Cat treats & milk value, 2001-2006 (AUD m, nominal prices) 81
Table 69: Australia Cat treats & milk value forecast, 2006-2011 (AUD m, nominal prices) 82
Table 70: Australia Cat treats & milk value, 2001-2006 (US$ m nominal prices) 84
Table 71: Australia Cat treats & milk value forecast, 2006-2011 (US$ m nominal prices) 85
Table 72: Australia Cat treats & milk volume, 2001-2006 (Kg/Liters m) 87
Table 73: Australia Cat treats & milk volume forecast, 2006-2011 (Kg/Liters m) 88
Table 74: Australia Cat treats & milk brand share, by value, 2005-2006 (%) 90
Table 75: Australia Cat treats & milk value, by brand 2005-2006 (AUD m nominal prices) 90
Table 76: Australia Cat treats & milk company share by value, 2005-2006 (%) 92
Table 77: Australia Cat treats & milk value, by company, 2005-2006 (AUD m nominal prices) 92
Table 78: Australia Cat treats & milk expenditure per head, 2001-2006 (AUD, nominal prices) 93
Table 79: Australia Cat treats & milk forecast expenditure per head, 2006-2011 (AUD, nominal prices) 93
Table 80: Australia Cat treats & milk expenditure per head, 2001-2006 (US$ nominal prices) 94
Table 81: Australia Cat treats & milk forecast expenditure per head, 2006-2011 (US$ nominal prices) 94
Table 82: Australia Cat treats & milk consumption per head, 2001-2006 (Kg/Liters) 95
Table 83: Australia Cat treats & milk forecast consumption per head, 2006-2011 (Kg/Liters) 95
Table 84: Global Cat Care market value, 2006 96
Table 85: Global Cat Care market split (value terms (US$ m), 2006) – Top 5 countries 99
Table 86: Global Cat Care market volume, 2006 100
Table 87: Global Cat Care market split (volume terms, 2006) – Top 5 countries 102
Table 88: Leading players - Top 5 countries 103
Table 89: Australia Cat Food new product launches (reports) and SKUs, by company (Top 5 companies), 2006 104
Table 90: Australia Cat Food new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 105
Table 91: Australia Cat Food new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 105
Table 92: Australia Cat Food new product launches (reports), by Package tags or Claims (Top 10 claims) , 2006 106
Table 93: Australia Cat Food new product launches (reports) - Recent 5 launches 107
Table 94: Australia Key Facts 109
Table 95: Australia population, by age group, 2000-2005 (millions) 112
Table 96: Australia population forecast, by age group, 2005-2010 (millions) 113
Table 97: Australia population, by gender, 2000-2005 (millions) 113
Table 98: Australia population forecast, by gender, 2005-2010 (millions) 114
Table 99: Australia real GDP, 2000-2005 (AUD bn, 2005 prices) 114
Table 100: Australia real GDP forecast, 2005-2010 (AUD bn, 2005 prices) 114
Table 101: Australia nominal GDP, 2000-2005 (AUD bn, nominal prices) 115
Table 102: Australia real GDP, 2000-2005 (US$ bn, 2005 prices) 115
Table 103: Australia real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 115
Table 104: Australia consumer price index, 2000-2005 (2000=100) 116
Table 105: Australia consumer price index, 2005-2010 (2000=100) 116
Table 106: Australia exchange rate, 2000-2005 116


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