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Card Issuer Profile: Barclaycard
Company Profile, May 2007, 2236  €


Description

IntroductionBarclaycard is one of the largest credit card issuers in the UK and is present in the US, Europe and Africa.
This profile focuses on Barclaycard's consumer card operations, providing an overview of its current market positioning and outlook.ScopeHighlightsReasons to PurchaseGain a detailed understanding of Barclaycard's strategy and approach in the card issuing space.
Find out Datamonitor's opinion on Barclaycard's outlook for the future.
Learn how Datamonitor rates Barclaycard in its unique benchmark exercise.


Sommaire
 
Overview 1
Catalyst 1
Summary 1
Table of Contents 2
Table of figures 3
Table of tables 4
Barclaycard 5
Key findings 5
Company overview 5
Background 5
Ownership & management 5
Barclays Board of Directors 5
Employees 6
Management values 7
Company structure 7
Barclaycard is composed of four separate divisions 8
Geographic coverage 8
Barclaycard has expanded internationally through a combination of direct market entry and organic growth, acquisition and strategic partnerships 9
Card statistics 12
Number of cards in issue 12
Balances outstanding 16
Key financials 17
Profit and loss account 17
Balance sheet 19
Product overview 20
Card product offering 20
Barclaycard's product range is designed to appeal to a range of customer segments 21
Product innovation has also proved an effective tool for Barclaycard to reach and retain customers from particular segments 22
In line with its strategy Barclaycard is among the first to implement contactless technology 22
Distribution 23
Company outlook 23
Growing its international business is critical to the future potential of Barclaycard as a whole 23
Generating significant growth in the UK market will be difficult 23
Barclaycard must look beyond the UK if it is to continue to grow 24
To achieve this, there has been a move towards a partnership strategy 24
The mixed performance of the monoline model necessitated a shift in approach 24
Barclaycard's new model is based on delivering faster and more secure results: one of acquisition and strategic partnerships with incumbent players 25
Barclaycard International has a strong presence in Europe and will look to develop its key markets 25
The US remains an important market and there have been a great number of new partnership deals 26
Barclaycard already has a presence in Africa, on which it could look to build its card operations further 27
The Barclays-ABN AMRO merger has the potential to create further growth opportunities for Barclaycard 27
Datamonitor Competitor Benchmark 29
APPENDIX 32
Definitions 32
Co-branded card 32
Commercial card 32
Corporate card 32
Credit card 32
Private label card 32
Purchasing cards 32
Data 33
Methodology 35
Further reading 36
Ask the analyst 36
Datamonitor consulting 37
Disclaimer 37
List of Tables
Table 1: Barclays Board of Directors and Executive Committee details, 2006 6
Table 2: Barclays group global employees by function, 2002-2006 7
Table 3: Timeline of Barclaycard's major market entry and expansion activities, 1966-2007 10
Table 4: Barclaycard's cards in issue breakdown by country, 2003-2006 15
Table 5: Details of Barclaycard's UK product range, 2007 21
Table 6: Scorecard logic, part one 30
Table 7: Scorecard logic, part two 31
Table 8: Barclaycard credit cards in issue by geography, 2006 33
Table 9: Barclaycard credit cards in issue by division, 2003-2006 33
Table 10: Barclaycard credit card receivables, 2002-2006 33
Table 11: The revenues, costs and net profits of the Barclays group, 2002-2006 34
Table 12: Barclaycard's revenues, costs, and net profits, 2002-2006 34
Table 13: Barclays' operating income by sector, 2006 34
Table 14: Barclays' assets, 2002-2006 35
Table 15: Current relevant Datamonitor publications, 2007 36
Table 16: Future relevant Datamonitor publications, 2007 36
List of Figures
Figure 1: Barclaycard's international card and lending business locations, 2007 9
Figure 2: Barclaycard US is growing in importance, 2007 13
Figure 3: Barclaycard International has demonstrated strong overall growth, 2002-2006 14
Figure 4: Overall, Barclaycard International is gaining in significance, 2003-2006 16
Figure 5: Barclaycard has enjoyed strong growth in balances outstanding, 2002-2006 17
Figure 6: Barclaycard has seen its profit fall over the last few years, 2002-2006 18
Figure 7: Barclaycard contributed over five per cent to the Barclays overall profit, 2006 19
Figure 8: Barclays has a large balance sheet, 2002-2006 20
Figure 9: Barclaycard Competitor Benchmark, 2007 29
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