IntroductionBreakfast, lunch and dinner occasions share many similarities.
All are increasingly being consumed away-from-home and all are hugely affected by time pressures.
As a result, informality is a trend that characterizes each occasion.
Meal occasions are also becoming lighter too a phenomenon influenced by a desire to eat more healthily throughout the day and to simply ``grab a quick bite``.Scope*Insightful consumer survey data conveying attitudes and behaviors for each of the core mealtimes and how eating patterns vary by segment and occasion*Detailed quantitative and qualitative analysis of consumer behavior assessing where, when and why they choose to eat breakfast, lunch and dinner*Extensive evaluation of best practice NPD and marketing campaigns that have successfully targeted changing mealtime occasions.*Detailed Action Points pinpointing how to devise effective strategies appealing to the changing attitudes and behaviors of European and US consumersHighlightsThere is now a relatively strong cultural norm of skipping breakfast in both Europe and the US.
In 2005, a typical European skipped 18.5% of breakfast occasions which equates to 67.5 occasions per year.
An average American skipped 58.6 breakfasts equivalent to 16% of all occasions.Time pressed consumers increasingly turn to ready meals.
The European ready market will be worth US$ 21.7bn by 2010, up from US$ 14.0bn in 2000.
In the US, the market is forecast to be worth US$ 16.9bn in 2010, up from US$14.7bn in 2000.
The Italian, Spanish and German markets are forecast to grow the most in the next 5 years.Health needs increasingly impact all mealtime occasions.
In July 2006, 68% of US consumers reported that they had ``taken active steps to eat more healthily`` over the previous 12 months.
This compared with 75% of respondents in the UK and 64% of respondents in France, Germany, Italy and Spain collectively.Reasons to Purchase*Obtain a comprehensive understanding of the key trends influencing breakfast, lunch and dinner occasions.*Access a broad range of data including consumption frequencies by daypart, relevant market data and consumer survey insight*Learn how to tailor your product portfolios and marketing campaigns to effectively target consumers' changing eating patterns.