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IntroductionThis report analyses the market for capital protected & structured products in five key European geographies based on the results of Datamonitor's European Asset Management Market Leaders Survey 2007, asking 102 asset managers about target markets, key product offerings and methods of distribution.ScopeDatamonitor's Asset Management Market Leaders survey of 102 asset managers in France, Germany, Italy, Spain and the UK.Covers capital protected and structured products demanded by mass market, high net worth and institutional investorsAssesses distribution channels most appropriate to each target customer baseHighlightsAlthough for the majority of European countries, high net worths are considered to be the largest customer group for capital protected products, in Germany & Spain asset managers find that the mass market provides the most business, while in Italy the dominant group is the institutional market.Despite asset managers across Europe predicting growth and dominance of the institutional sector for both capital protected and structured products, the most increase in demand for these products over the next three years is expected to come from mass market clients.Across Europe, retail banks are the most popular channel for the distribution of both capital protected and structured products to the high net worth customer segment, although independent financial advisers and private bank wealth managers are also considered effective.Reasons to PurchaseAscertain the key customer segments and distribution channels to prioritize in building market shareDiscover the country differences in opinion about this popular product areaPlan your business strategy based on a unique view of future market direction |