IntroductionAlthough capital protected and structured products constitute a well established and popular segment of the alternative investment market, opinion regarding their validity in an investor's portfolio is still somewhat divided.
This variation in opinion among European asset managers creates an uncertain image as to the extent of investors' preference for capital protected and structured products.ScopeDatamonitor's Asset Management Market Leaders survey of 97 asset managers in France, Germany, Italy, Spain and the UK.Covers capital protected and structured products demanded by mass market, high net worth and institutional investorsAssesses products such as 100% Guaranteed Funds, Capital-at-risk Funds, Investment certificates or structured notes/bonds and CPPIAssesses distribution channels most appropriate to each target customer baseHighlightsThe capital protected and structured product market continues to be dominated by the institutional investor client base.
Approximately half of European asset managers think that institutional investors form the largest customer group, and will see the biggest increase in demand out of all investor groups in 3 years' time.100% guaranteed funds were the most popular alternative investment across Europe three years ago.
This dominance is expected to continue into the future, although their popularity will decline slightly in favour of partially-guaranteed products (known as capital-at-risk) and CPPI funds.Capital guaranteed and structured products require advice, a fact that makes direct and fund supermarket channels unpopular and inappropriate among both the mass market and high net worth client bases.Reasons to PurchaseAscertain the key customer segments and distribution channels to prioritise in building market shareDiscover the country differences in opinion about this popular product area.Plan your business strategy based on a unique view of future market direction