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The UK market for cable and satellite services has grown by just 16.5% to reach a household coverage of 14.7 million homes in 2001. The number of satellite and cable connections has increased by almost 110% over the review period. The 1990s saw dramatic changes in the TV broadcasting landscape. No sector of the industry has remained unaffected by these changes. UK consumers were initially resistant to cable and satellite television, with the strong existing terrestrial television providing a stumbling block for the industry to progress. This report is part of Euromonitor’s highly successful Major Market Profiles series. These briefings provide concise, up-to-date, accurate and affordable analysis of 156 commercial, industrial and service sectors in key countries. |