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Cable : Is profitability still possible?
Market Report, June 2003, 3000  €


Description

Analysis of the conditions for profitability, in view of market development forecasts Key economic factors for operators - analysis of the financial state of a selection of operators: US, France, the UK, Northern Europe - key operating factors: TO and ARPU, operating costs, balance sheet, investments and financing - utility and pay-TV: two operating structures - lessons to be drawn from and limits of international comparisons Conditions for cable’s profitability - maximising or increasing subscriber bases - new services, broadband internet access: prospective TO, associated costs, operating economies - evolution of programming costs: channels’ advertising revenues, TV licences - impact of consolidation: economies of scale, cost effectiveness Is it possible to be profitable?- Cable’s economic efficiency compared to its competitors’: TV (Cable, Satellite, DTT), Internet (Cable, ADSL) - What penetration rate will allow new services to break even? - How many operators? Conclusion: possible scenarios for the future;Presentation
• Which strategies should cable operators adopt in the face of an uncertain market?- tough financial conditions, especially in Europe - increasingly fierce competition between satellite, DTT and ADSL
• What are the key factors in terms of profitability?- increasing ARPU: a top priority - the profitability of new services: digital TV, VOD and broadband Internet - can programming costs be cut ? - the impact on operators’ economies
• What are the possible scenarios for restructuring networks? - necessary improvements to operating conditions - clustering strategies - financial restructuring
• In-depth economic analysis, a real decision-making tool
• Key operating data (ARPU, Churn etc.) and reference data by country
• A profitability analysis based on an exclusive model developed by IDATE, taking into account the determining factors in cable operators’ results.


Sommaire
 
1/ Current positioning of cable networks

The situation in Europe and in the USA

• cable versus satellite: commercial performances

• pricing comparison

The impact of digital terrestrial television

• theoretical comparison between the economic efficiency of cable, satellite and digital terrestrial television

• how is DTT performing?

What is the impact of television via ADSL ?

2/ Financial results of cable operators: determining factors

Case studies

• commercial performances

• analysis of turnover

• analysis of ARPU levels

• breakdown of operating costs

• analysis of results

• investment, financial profitability and debt levels

• overview of case studies

Operation of analogue television services

• cable network distributing free-to-air television channels

• cable network distributing pay-TV services

3/ Boosting revenue per subscriber

Levels of revenue per subscriber

• international comparison

• comparison between satellite platforms in Europe

• U.S. case study

Converting cable subscribers to digital

Comparative profitability of analogue and digital subscribers

Contribution of interactive television services

Contribution of VOD (Video On Demand)

• the growth of pay-per-view services

• the growth of the pay-per-view market

VOD services

• the economy of VOD services

• impact on the economy of networks

How profitable will digital TV services prove ?

• installation of digital television on networks distributing pay-TV services

Ways to improve the profitability of a cable network distributing digital television services

• network development

• increasing penetration

• lowering programming costs

• subscriber acquisition costs and churn

• summary: improvements in key operating parameters and their impact on profitability

4/ Double-play and triple-play

Commercial performance of Internet access via cable

Profitability of broadband Internet subscription via cable

Impact of distributing broadband Internet access services via cable

Perspectives for cable telephony

5/ Impact of consolidation

Commercial efficiency

Network size

Churn

Fees paid to channels

6/ Reference data

Data for Western Europe (14 countries), Eastern Europe (5 countries) and the USA

National data by operator

7/ Conclusions and outlook

Economic conditions for profitability in the cable market

Growth scenarios

• in countries where cable is used to distribute free-to-air TV services

• in countries where cable is used to distribute pay-TV services
Sociétés Citées

Cliquez sur les sociétés qui vous intéressent pour obtenir une liste des études où elles sont citées
Charter Noos
Nc numericable ONO
NTL Telewest
Comcast Corporation  

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